PURPOSE Recently, the need to improve service quality to provide an ideal viewing experience for sport OTT service users has increased. This study aimed to analyze user reviews of the SPOTV Now app, an OTT service specializing in sports in South Korea, to identify major perceptions of viewers and suggest measures for improvement. METHODS Review data (8,512) recorded on the SPOTV Now app were collected from November 21, 2017 to November 30, 2023. LDA-based topic modeling analysis was conducted along with a series of data preprocessing processes. Sentiment analysis was carried out through machine learning logistic regression analysis and odds ratio scores were calculated. RESULTS A total of five topics were derived, including ‘member management service', 'service stability', 'sport streaming service', 'sport video service', and 'subscription service'. Sentiment analysis indicated that 'exclusive', 'server', 'payment', 'log-in', 'authentication', 'pay', 'subscription', 'advertisement', 'play', and 'loading' were the top ten keywords. CONCLUSIONS Sport OTT operators should be more responsive to user requests and feedback, and video playback and server error problems should be improved for service stability. It is necessary to secure diversity as well as exclusivity of content, in addition to minimizing advertising or preparing various rate types, so that app users feel that they receive high value for their money.
PURPOSE Despite the public’s strong interest in sport, most clubs lack a stable revenue stream tied to their fanbase. Instead, much of their operating budget depends on parent companies and local governments, leaving many with accumulated deficits and capital impairments. This study develops a financial distress prediction model using sport clubs’ financial data and identifies the main determinants of capital impairment to propose improvement strategies. METHODS Financial data from clubs classified under the “Sport Club Operation” sector of the Korean Standard Industrial Classification were collected from 2011 to 2023. After preprocessing, a logistic regression–based prediction model was built and used to analyze factors influencing capital impairment. RESULTS Of the eight independent variables examined, the current asset ratio and working capital to total assets significantly affected capital impairment at the 5% level. CONCLUSIONS Stakeholders in professional sport clubs should focus on securing net working capital by reducing current liabilities rather than merely increasing current assets. To address deficits, clubs must strengthen their internal financial structure, while governments and institutions should provide effective policy support to ease chronic financial distress.
