PURPOSE Although sport and graffiti often collaborate in various forms and sectors, research on this phenomenon is insufficient. Therefore, this exploratory study analyzed the role of sport in line with the diffusion of graffiti in Korea. METHODS Qualitative research method was applied for data collection and analysis. Specifically, systematic literature review, semi-structured in-depth interviews, and written interviews were used for data collection. Subsequently, content analysis, categorization, and itemization were performed. RESULTS International sporting events had an impact on the diffusion process of graffiti. Additionally, graffiti was used as a promotional content for sporting events and sport brands, and specific sport content were used as the medium for street art works, including graffiti. Furthermore, graffiti was used as a promotional content for marketing activities in collaboration with a professional sports team by general corporations. CONCLUSIONS As graffiti becomes one of the major cultures from a subculture, it is expected to increase public interest in all sports and not just in specific sports through collaboration with graffiti.
PURPOSE The United Nations (UN) has proposed 17 Sustainable Development Goals and has been extending its efforts to achieve them. Sport can be linked closely to the third goal, which is related to health and well-being. Therefore, this study aimed to explore and to analyze individual's changed sport activities during the COVID-19 pandemic, focusing on ways to achieve health and well-being related goals through sport. METHODS A qualitative research method was employed, and in-depth interview methods were used for data collection. For data analysis, categorization and itemization were used along with content analysis. RESULTS Looking at the derived results, in the context of an infectious disease such COVID-19, sport activity patterns have changed due to reasons such as stadiums or facilities, interpersonal reasons, fear, inconvenience, staying healthy, increase in leisure time, and individual preferences. CONCLUSIONS Due to the COVID-19 pandemic, the indicators of health and well-being related SDGs are exhibiting a downward trend. At this point, it is necessary to find a way to achieve the goal through sport that can participate voluntarily for the purpose of pursuing pleasure.
