To activate the export of defense industry, our government approach a niche market by various advertising and revising policy. However, techniques of current Korea defense industry are difficult for market development of various aspects. Thus a new approach of overcoming existing export marketing strategy is needed. this study presents a strategy for exporting country, which is to activate the export of defense industry through military-sports diplomacy. The military-sports diplomacy is chosen because several cases confirm the sports diplomacy is an effective instrument which can develop political relationship between countries. a research needs to be done to check if Export target countries' preference for sports and possibilities of supporting should be investigated. by combining experts' opinion result using correspondence analysis, the following analyses of defense industry export activation strategy via Sports-diplomacy can be suggested. Overall, Sports policy action to expanse Export target geographical areas is strengthening ties for using soccer, badminton, hockey sports with each other. Detail, sports policy in the proportion of low-country exports must be to use badminton, hockey, rugby which prefer in asia area. and sports policy in the proportion of exports to the high country must be to use soccer, basketball, field and track events which prefer in Africa and Central and South America. area. In suggestion, The research concluded that information exchange between Defense Acquisition Program Administration and Korea military sports organization is needed, and the compatibility of exporting weapons to target countries is a priority while executing sports diplomacy.
