Purpose: This study was to verify the relationship between coaching behavior(autonomy/controlling behavior), self-regulation motivation and performance. Method: 356 athletes (from middle to work and professional team) in individual and team sport completed coaching behavior scale developed by this researchers assessing autonomy and controlling coaching behavior perceived by players, Korea Basic Pyshoclogical Needs Scale (KBPNS) assessing basic psychological needs, Behavioral Regulation in Sport Questionnaire (BRSQ) assessing sports motivation level based on self-determination theory, and sport performance score. To estimate the relationship between coaching behavior, self-regulation motivation and performance, this study employed the structure equation modeling analysis. Results: The relationship between psychological needs, regulation motivation and performance showed that autonomy coaching behavior tend to reinforce competence and autonomy of player. These variables have a positive effect on more inner regulation motivation. Moreover, the intrinsic motivation through stimulation experience was a key factor leading to a positive performance by improving the performance strategy and skill of athletes. Conclusion: These results are meaningful as an empirical evidence that relationship between motivation and performance can be changed according to the type of coaching behavior, and that autonomous coaching behavior play an important role in maximizing the performance of player that provided theoretically form.