This research intends to present a new model development for properly evaluating intangible assets of sports companies. To accomplish the purpose of this research, cases where observable data such as costs are used to determine value and the application of such evaluation models were explored. Also overseas cases of Patent Litigation Fund, Patent Portfolio Fund, Intellectual Property Incubation Fund and existing loan programs were analyzed. The model development provided by this research utilizes numbers from financial statements in assessing intangible assets, thereby uniting the financial statements with actual value. And more accurate corporate evaluation method would be possible by evaluating intangible assets based on numbers from financial statements was suggested. Therefore, suggested model development first calculates the total goodwill and then divides this among the different types of intangible assets. The criteria of such division is based on the cost involved. This is much more persuasive than estimating future profits or comparing similar companies because it is based on actual cost spent and not vague numbers. This is not completely different from existing profit approach, but rather an evolved form of it. In other words, suggested model development tries to translate goodwill into tangible numbers as much as possible.
