The purposes of this study are to analyze sports scenes or sports characters seen in the Korean films which are not using sports as main material, to identify the sports images that appear in the selected movies, and to deduce the formation of these images' structures. For these analysis, we selected 10 movies which had more than 1 million visitors and premiered after 2000. We used text analysis method to examine the scenes and dialogues appear in the movies. In order to ensure reliability and validity, peer review and experts' advices are used among the triangulation method. Also to enhance the realism of film analysis, a scene or dialogue in the film are presented by direct quotation. As the analyze result, three kinds of sports images seen in the movie characters are emerged: 'images of violence', 'images of deficiency' and 'images of failure'. Unlike sports movies which are using sports as a main material with a planned intention, 'sports images' seen in regular movies have negative images based on distortion and biased in sports. Thus, in subsequent studies, the reasons why the gaps between these images of sports are made should be studied.
