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Original Articles
The effect of golf product confusion on consumer behavior through negative emotion: Focusing on moderating role of personal characteristics
Jeoung-Hak Lee, Ji-Hae Lee, Hye-Kyung Cho
Korean J Sport Sci. 2017;28(2):390-406.   Published online June 30, 2017
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The Effect of Golf Club Consumer Confusion on Consuming Behavior through Negative Emotion
Jeoung-Hak Lee, Ji-Hae Lee, Wook-Ki Kim, Jung-Won Kim
Korean J Sport Sci. 2014;25(1):108-119.   Published online March 31, 2014
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Korean Journal of
Sport Science

Print ISSN: 1598-2920
Online ISSN: 2233-7938



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