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- Original Articles
- Ugly or Pretty: The Effects of Aesthetics and Exercise Involvement on Consumers’ Evaluations of Healthy Functional Foods
- Bomin Kim, Se-Young Park, Jaehyun Jung, Zhou Gong, Young Ji Lee, Wonseok(Eric) Jang
- Korean J Sport Sci. 2023;34(3):501-510. Published online September 30, 2023
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- The effects of sports-for-all club members self-esteem and self-determination on consumption propensity, product identification & purchase behavior
- Jae-Woo Lee, Jung-Hee Jung
- Korean J Sport Sci. 2020;31(4):745-758. Published online December 31, 2020
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- Relationships among sport-products self-congruence, product love, product trust, and purchase behavior of sports-for-all club members
- Chae-Man Na
- Korean J Sport Sci. 2020;31(1):74-85. Published online March 31, 2020
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- The effect of the temporal and spatial distance and the types of advertising messages on sport consumers’ attitude toward an advertising and purchase intentions: A Construal level theory perspective
- Sohee Park, Jin-Wook Han, Minsoo Kim
- Korean J Sport Sci. 2017;28(2):407-423. Published online June 30, 2017
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- A Study on Market Advantage of Sport Products by Brand Origin in the Korean Market : Focused on Attribute Evaluation of Sport Products, Brand Equity, and Purchase Intention
- Seung-Heon Baek, Min- Cheol Kim
- Korean J Sport Sci. 2016;27(2):327-344. Published online June 30, 2016
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- The Relationship among Marketing Mix, Satisfaction, Repurchase Intention, and Word-of-Mouth Intention at Gala Show
- Suk-Kyu Kim, Jae-Gu Yoo, Jae-Ahm Park
- Korean J Sport Sci. 2016;27(1):121-132. Published online March 31, 2016
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- A Study on the Influence of Innovative Perception of & Involvement in Sports Product on Hedonic Value, Product Attitude and Purchase Intention
- Kwang-Soo Lee, Jung-Hee Jung
- Korean J Sport Sci. 2015;26(2):292-303. Published online June 30, 2015
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- The Examining the Effectiveness of the Relationship Marketing Strategy Applied to Amateur Baseball Tournament Hosted by Online Shopping Mall Company
- Kisung Kwon, Bongsu Kang, Suji Lee, Kihan Kim
- Korean J Sport Sci. 2014;25(1):48-64. Published online March 31, 2014
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Korean Journal of
Sport SciencePrint ISSN: 1598-2920
Online ISSN: 2233-7938