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- Original Articles
- How a Sensational Event Influences Sponsorship Effects: Applying Neuromarketing
- Sanghak Lee, Yong Jin Hyun, Byungho Park, Kitae Kim, Ye Yun Kwun
- Korean J Sport Sci. 2022;33(3):451-463. Published online September 30, 2022
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- The relationship between professional volleyball title sponsorship activity, brand equity, brand attitude and repurchase intention
- Jeoung-Hak Lee, Seung-Jae Lim, Sung-Yong Kim
- Korean J Sport Sci. 2019;30(2):332-344. Published online June 30, 2019
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- Image transfer based on exposure sequence and time gap between exposures in sport sponsorship: Testing of primacy and recency effects
- Hyungil Kwon, Mihwa Choi
- Korean J Sport Sci. 2019;30(2):318-331. Published online June 30, 2019
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- Examining the effects of sponsorship through the cognitive processes of title sponsorship: Based on the means-end chain theory
- Se-Hyuk Park, Jung-Hee Jung
- Korean J Sport Sci. 2017;28(4):851-866. Published online December 31, 2017
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- Relationships among Title Sponsor's Social Inference, Sponsor Attitude Formation, and Sponsorship Effect in the Professional Volleyball Context
- Se-Hyuk Park, Jung-Hee Jung
- Korean J Sport Sci. 2017;28(1):138-154. Published online March 31, 2017
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- Structural Relationship between Sponsor-Identification and Event-Identification in Professional Volleyball Customer Loyalty
- Ill-Gwang Kim, Jung-Hee Jung
- Korean J Sport Sci. 2015;26(3):596-610. Published online September 30, 2015
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Korean Journal of
Sport SciencePrint ISSN: 1598-2920
Online ISSN: 2233-7938