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Original Articles
Image transfer based on exposure sequence and time gap between exposures in sport sponsorship: Testing of primacy and recency effects
Hyungil Kwon, Mihwa Choi
Korean J Sport Sci. 2019;30(2):318-331.   Published online June 30, 2019
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Relationships among Title Sponsor's Social Inference, Sponsor Attitude Formation, and Sponsorship Effect in the Professional Volleyball Context
Se-Hyuk Park, Jung-Hee Jung
Korean J Sport Sci. 2017;28(1):138-154.   Published online March 31, 2017
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Korean Journal of
Sport Science

Print ISSN: 1598-2920
Online ISSN: 2233-7938



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