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Original Articles
The effects of sports-for-all club members self-esteem and self-determination on consumption propensity, product identification & purchase behavior
Jae-Woo Lee, Jung-Hee Jung
Korean J Sport Sci. 2020;31(4):745-758.   Published online December 31, 2020
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The effect of commercial sports center employees’ empathy on job satisfaction, customer orientation, service quality, and organization loyalty
Buom Kim, Jung-Hee Jung
Korean J Sport Sci. 2020;31(2):230-244.   Published online June 30, 2020
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Influence of perceived risk & perceived benefit in indoor swimming pool on emotional responses, class attitude and word-of-mouth intention
Sok-Rok Song, Jung-Hee Jung
Korean J Sport Sci. 2019;30(4):760-774.   Published online December 31, 2019
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Influence of service quality and involvement of a private indoor swimming pool on place attachment, place attitude, and relationship continuity intention
Kwang-Soo Lee, Jung-Hee Jung
Korean J Sport Sci. 2019;30(2):305-317.   Published online June 30, 2019
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Examining the effects of sponsorship through the cognitive processes of title sponsorship: Based on the means-end chain theory
Se-Hyuk Park, Jung-Hee Jung
Korean J Sport Sci. 2017;28(4):851-866.   Published online December 31, 2017
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Relationships among Title Sponsor's Social Inference, Sponsor Attitude Formation, and Sponsorship Effect in the Professional Volleyball Context
Se-Hyuk Park, Jung-Hee Jung
Korean J Sport Sci. 2017;28(1):138-154.   Published online March 31, 2017
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Relationships among Employees' Emotion Labor, Sport Center Emotion, Service Quality, and Relationship Retention in Commercial Sports Centers
Kwang-Soo Lee, Jung-Hee Jung
Korean J Sport Sci. 2017;28(1):91-103.   Published online March 31, 2017
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The Relationships among Purchasing Tendencies, Brand Identification, Consumer-Brand Relationships, and Brand Loyalty of Sports Club Members
Se-Hyuk Park, Jung-Hee Jung
Korean J Sport Sci. 2016;27(3):575-587.   Published online September 30, 2016
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A Study on the Impact of Self-Recognized Group Cohesiveness and Interpersonal Susceptibility on Mountain Bikers’ Famous Overseas Brands and Purchase Intent
Kwang-Soo Lee, Jung-hee Jung
Korean J Sport Sci. 2015;26(4):848-860.   Published online December 31, 2015
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Structural Relationship between Sponsor-Identification and Event-Identification in Professional Volleyball Customer Loyalty
Ill-Gwang Kim, Jung-Hee Jung
Korean J Sport Sci. 2015;26(3):596-610.   Published online September 30, 2015
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A Study on the Influence of Innovative Perception of & Involvement in Sports Product on Hedonic Value, Product Attitude and Purchase Intention
Kwang-Soo Lee, Jung-Hee Jung
Korean J Sport Sci. 2015;26(2):292-303.   Published online June 30, 2015
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Structural Relationship among Brand Evaluation, Brand Identification, Brand Relationship, and Brand Loyalty towards Professional Baseball Title Sponsors
Kwang-Soo Lee, Jung-Hee Jung
Korean J Sport Sci. 2014;25(4):726-740.   Published online December 31, 2014
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Korean Journal of
Sport Science

Print ISSN: 1598-2920
Online ISSN: 2233-7938



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