Purpose In recent years, competition among companies has become more and more important to maximize the competitiveness of companies by improving their productivity through technological innovation. Increasing competitiveness through technological innovation is becoming an essential requirement for survival of companies. In order for companies to innovate, it is necessary to spend R&D investment and the government is strengthening various policy supports to do this. Athletic equipment industry classified as manufacturing industry in sports industry. In this study, considering the fact that manufacturing industry occupies a large part of Korea's R&D investment, we compared R&D intensities with athletic equipment industry and other industries. We also examined whether R&D investment has affected firm performance. Methods The data used in the analysis were extracted from KIS-DATA with KSIC codes of companies classified as sports and athletic goods manufacturing industry in the 9th Korean Standard Industrial Classification of National Statistical Office. The analysis period is five years from 2011 to 2015 to look at the current status. Looking at the number of companies extracted by year, it was 42 in 2011, 45 in 2012, 46 in 2013, 48 in 2014, and 39 in 2015. Results Research showed that the intensity of R&D of athletic equipment industry was 1.22% in 2011, 1.63% in 2012, 1.51% in 2013, 1.53% in 2014 and 1.30% in 2015. This was lower than the manufacturing industry, which was a category of athletic equipment industry, and lower than that of similar small and medium sized enterprises. The correlation between R&D intensities and the sales growth rate of firms showed a positive correlation in 2011 and 2015, but the correlation is not strong. Conclusion R&D investment in athletic equipment industry was not actively taking place, and R&D investment did not have a significant effect on the performance of the company.
This paper focuses on the analysis of growth policies in the sport industry and the suggestions of the owned demand-pull growth model. The Korean government have enforced the supply-oriented growth policy in the sport industry. However, when the demand for sport is low and inelastic, the supply-oriented growth policy could be less effective. When the supply-oriented growth policy is based on the demand-pull growth policy, the growth policy in the sport industry could be more effective. Concretely, if the government carries out the introduction of sport voucher system, the enlargement of public and private sport facility use, the development of fused policies linked with sport-health-welfare, etc., the sport industry will be advanced more rapidly.
Purpose The purpose of this study was to investigate the factor that influence the using behavior of online sport media by university students applying Unified theory of acceptance and use of technology 2(UTAUT 2). Methods The study performed a research survey using convenient sampling method. The sample was 235 university students who had experience with online sport media. The data were analyzed through frequency analysis, reliability analysis, correlation analysis, confirmatory factor analysis, and structural equation model using SPSS Windows ver . 20.0 and AMOS 20.0. Results The results showed that, firstly, performance expectancy and effort expectancy had a positive effect on intention to use, however, no significant influence on social effect on intention to use. Secondly, facilitating condition had positive effect on usage behavior. Thirdly, hedonic motivation had positive effect on intention to use. Fourthly, Habit had positive effect on the intention to use and usage behavior. Lastly, intention to use had positive effect on usage behavior. Conclusion Based on the conclusion of this study, online sports media companies should provide useful and convenient viewing experience by providing personalized services, and should apply various attraction strategies to habitually use sports online media.
