The aim of the study was to examine the tracking of body composition and physical fitness in boys and girls for 6 years. Thirty-seven boys and girls participated throughout the study. All measurements were performed annually. Body height, body weight, circumferences and skinfold thicknesses were measured and skeletal maturity was assessed. Body composition and bone mineral density were measured by DXA. Nine physical fitness tests were administered. Results of the study showed that there are significant interaction effects of time and group for body height(p<.01), waist circumference(p<.001), and skinfolds at triceps(p<.01), suprailiac(p<.01), thigh(p<.001) and medial calf(p<.01). All anthorpometric variables except skinfold thickness increased during the study period. Significant interaction effects of time and group were found for percent body fat(p<.05) and bone mineral density(p<.01). Percent body fat and fat tissue increased in boys from 7 to 11 years, then decreased in 12 years. Lean tissue(p<.001), bone mineral content(p<.001) and bone mineral density(p<.001) increased both in boys and girls throughout the study. There were significant interaction effect of time and group on sit and reach, standing long jump and sit-ups. In conclusion, percent body fat and fat tissue increased until 11 years, lean tissue and bone mineral density increased throughout the study both in boys and girls.
Although mega sporting events are becoming an effective means of brand communication, there has not been systematic research on involvement development and perceived fit enhancement through the sporting events. This study developed and tested a conceptual model delineating the impact of consumer involvement on perceive fit, and brand equity in mega sporting event context. Using quota sampling method, 1,847 participants (916 from IAAF; 931 from the F1) were recruited from several different cities in Korea during the mega-sporting events. Structural equation modeling were employed to examine the relationship between research constructs and test the model respectively. The study found that mega event involvement has a positive effect on perceived fit; and perceived fit influences brand equity(brand awareness, perceived quality and loyalty) toward event sponsor brands. The direct effects of involvement on sponsorship effectiveness (brand awareness, perceived quality and loyalty) did not have a significant effect on brand equity. The findings also reveal the mediating effect of perceived fit on brand equity.
PURPOSE This study aimed to explore methods for stimulating consumer purchasing behavior in the sportswear market, where gaining a competitive edge through traditional means has become increasingly challenging, by focusing on the recently highlighted environmental, social, and governance (ESG) management practices. The objective was to present strategic alternatives for sportswear brands grounded in sustainable management and value creation. METHODS The research employed SPSS 21.0 and AMOS 21.0 for frequency analysis, reliability and validity analysis, confirmatory factor analysis, structural equation modeling, and mediation effect analysis. RESULTS First, among the sportswear brand‘s ESG message trust and ESG authenticity, only ESG authenticity positively impacted consumer behavior. Second, both the sportswear brand‘s ESG message trust and ESG authenticity were found to positively influence ESG congruence. Third, ESG message trust and ESG authenticity negatively affected ESG skepticism. Fourth, ESG congruence positively impacted consumer behavior. Fifth, ESG skepticism was found to negatively influence consumer behavior. The mediation effect analysis yielded the following results: First, the direct effect of ESG message trust on consumer behavior was not statistically significant; however, a full mediation effect was observed through ESG congruence and skepticism. Second, the direct effect of ESG authenticity on consumer behavior was statistically significant, with a partial mediation effect through ESG congruence and skepticism. CONCLUSIONS For sportswear brands to achieve sustainable management and profit generation, it is essential to explore methods for stimulating consumer purchasing behavior based on trust and authenticity in ESG messages.
The purpose of this study is to empirically inquire into the relationship between a commercial sports center employee's person-environment fit(person-organization fit., person-job fit) & perceived service climate and organizational identification, organizational citizenship behavior and service performance through structural equation model analysis. For this purpose, this study conducted a questionnaire survey of 207 employees working at 12 commercial sports center(a facility in possession of more than 3 events). In an effort to verify the proposed structural model, this study used SPSSWIN Ver. 21.0 and AMOS 18.0. The research results are as follows: First, it was found that person-organization fit had an influence on organizational identification. Second, person-job fit was found to have an influence on organizational identification. Third perceived service climate was found not to have a positive influence on organizational identification. Fourth, organizational identification was found not to have a positive influence on organizational citizenship behavior, either. Fifth, organization identification was also found not to have a positive influence on service performance. Sixth, organizational citizen's action was found to have a positive influence on service performance.
PURPOSE High blood pressure and obesity pose significant health problems for older individuals. Previous studies showed that regular exercise improves physical fitness factors and decreases blood pressure and obesity. Therefore, this study investigated differences in blood pressure and obesity according to the physical fitness level of Korean older individuals using the National Fitness 100 data and used them to recognize the importance of maintaining physical fitness through regular physical activity or exercise for older individuals. METHODS From 2013 to 2019, a total of 218,848 subjects (men=74,271, women=144,577) aged ≥65 years who participated in the National Fitness 100 had their muscular strength, muscular endurance, cardiorespiratory endurance, balance, coordination, and flexibility measured, and they were ascribed a fitness level. Blood pressure, body mass index (BMI), percentage of bodyfat, and waist circumference were measured to compare the difference in fitness level. RESULTS There was a significant difference in the systolic and diastolic blood pressure in older men, and the diastolic blood pressure of older women by the fitness level (p<.001). In both older men and women, there was a significant difference in BMI, percentage of bodyfat, and waist circumference according to the fitness level (p<.001). CONCLUSIONS In conclusion, men and women showed different aspects in blood pressure, but Korean older individuals with having a high level of fitness managed their weight and body fat well. The decrease in obesity and improvement of physical fitness through regular physical activity and exercise could be a positive effect on maintaining health and extending healthy life years.
Purpose The purpose of this study was to develop the new indirect method assessing maximal oxygen uptake (VO2max) using heart rate (HR) and accelerometer during walk exercise. Methods One hundred seven participants (55 male, 52 female) performed a graded exercise test to determine VO2max and two types of 1,600 m walk exercises (fast walk and pace controlled walk). The equations for estimating VO2max was developed by stepwise multiple regression. The validity of developed equations tested through the correlation between measured VO2max and estimated VO2max, was assessed by predicted residual sum of squares, and Bland-Altman plotting. Results VO2maxwas correlated with time, and HR/activity count per minute (ACM) measured in pace controlled walk exercise at all distance (400 m, 800 m, 1,200 m, 1,600 m). The equations were valid significantly and their multiple correlation coefficients or standard estimated error were similar to that Åstrand-Rhyming cycle ergometer test or Rockport 1 mile walk test. Using HR/ACM in pace controlled walk (400 m), it was possible to estimate VO2max(R2: 0.675, %SEE: 10.7). The equation was: VO2max=121.659+6.656×Gender-0.865×Age-9.540×Time-2460.952×HR/ACM (Gender, 0=female, 1=male: Time, hundredth of a minute: HR, heart rate: ACM, activity count per minute). Conclusion Estimation equations developed in this study are considered to estimate VO2max through a shorter distance, or a lower intensity of walk exercise. It is required studies to target a wide range of ages or to develop walk test on a lower bpm.
Purpose The purpose of this study is to compare the maximal strength, isokinetic muscle function and anaerobic capacity according to the position of college and professional rugby players. Methods Subjects for this study were 54 athletes and randomly divided into 4 groups: the forwards group in college rugby players (FCRP, n = 10), backs group in college rugby players (BCRP, n = 16), forwards group in professional rugby players (FPRP, n = 16), and backs group in professional rugby players (BPRP, n = 12). Physical fitness was consisted of squat, bench press, bilateral grip strength. Isokinetic knee and trunk muscle functions were measured by Humac Norm device, and anaerobic pedaling power was analyzed by Wingate test. Significant differences between groups were determined with one-way repeated ANOVA. Results As the result of this study, there was no statistically significant difference between the absolute and relative values of the squat and bilateral grip strengths, but bench press was significantly higher in FPRP and BPRP compared to other groups. Isokinetic knee and trunk extensor and flexor muscle strength showed stronger in FPRP and BPRP than those in FCRP and BCRP. In addition, the anaerobic pedaling power was also the highest in FPRP and BPRP. Conclusions Our findings suggest important information that the college rugby players and forwards in professional rugby team should be given scientific training to improve their maximum strength, isokinetic strength and anaerobic power.
PURPOSE This study aimed to investigate conditioning management and perception in Korea Ladies Professional Golf Association golfers and elite amateur female golfers. METHODS Physical characteristics and performance-related factors were investigated through a short version of the conditioning questionnaire consisting of 16 questions on five factors, surveying 129 female professional golfers and 174 elite amateur female golfers. The components of the questionnaire included physical fitness (four questions), injury (four questions), nutrition (three questions), mental (three questions), and performance strategy factors (two questions). Data were analyzed using IBM SPSS Statistics ver. 23.0 (IBM Co., Armonk, NY, USA). An independent t-test was used for comparison between groups. RESULTS Physical fitness-related factors showed significant differences in all four questions between groups (p<0.001–0.031), injury-related questions showed significant differences between groups in three questions (p<0.001–0.003), and one nutrition-related question was different between groups (p<0.001). CONCLUSIONS Differences were seen in conditioning management factors recognized between professional and elite amateur female athletes. Future research on conditioning questions and differences in effects according to actual performance will be needed.
PURPOSE This study aims to provide empirical foundational data for the development of a new profit model in Korean professional baseball. It does so by examining the influence of professional baseball NFT product attributes on customer perceptions of value, satisfaction, and purchase intention. METHODS Data were collected from consumers who have experience purchasing KBOLLECT. A total of 363 samples were collected for analysis. Surveys were utilized for data collection, encompassing 39 items that measured product characteristics, perceived value, satisfaction, purchase intention, and demographic information. Using the collected data, various statistical analyses were conducted including descriptive statistics, exploratory factor analysis, reliability analysis, correlation analysis and multiple regression using SPSS version 21. The ensuing results from the correlation analysis and multiple regression analysis are as follows. RESULTS Product features, including aesthetics, symbolism, and scarcity, had a positive impact on consumer’s perceived emotional value. Moreover, product features, encompassing aesthetics, symbolism, scarcity, and creativity played a significant role in enhancing consumer’s perceived economic value. Furthermore, product attributes such as aesthetics, symbolism, and creativity positively contributed to consumer’s perceived social value. Similarly, product features comprising aesthetics, scarcity, creativity, and symbolism positively affected consumer’s perceived intellectual value. Additionally, the research revealed that product features related to aesthetics, symbolism, creativity, and scarcity were instrumental in bolstering consumer. Importantly, these very attributes, including aesthetics, symbolism, scarcity, and creativity, exhibited a positive influence on consumers’ purchase intentions. CONCLUSIONS In conclusion, this study underscores the substantial impact of professional baseball NFT product characteristics on consumers’ perceptions, satisfaction, and purchase intentions. To maintain enduring relationships with consumers who engage with professional baseball NFT products, it is essential to fortify these product attributes and offer diverse services utilizing them.
PURPOSE This study investigated the associations between physical fitness and fall efficacy with thigh circumference in elderly women with osteopenia/osteoporosis. METHODS A total of 166 female participants aged 76.3±5.0 years with –1.0≥T-score of femur neck bone mineral density were voluntarily recruited from local community centers. The participants were classified as low 25%, middle 50%, and high 25% groups based on their thigh circumference. Physical fitness measurements, including strength, flexibility, aerobic endurance, and balance were measured with a standardized protocol. The Korean version of the fall efficacy scale (K-FES) was used to assess fall efficacy. Logistic regression analysis was used to estimate odd ratio (OR) of poor physical fitness and low fall efficacy according to thigh circumference levels. RESULTS In terms of physical fitness, the middle 50% group (OR=0.430, 95% CI=0.194-0.953) and high 25% group (OR=0.129, 95% CI=0.049-0.343) had significantly higher linear trend for poor physical fitness compared to the low 25% group (reference), (p<0.001). In fall efficacy, the middle 50% group (OR=0.279, 95% CI=0.119-0.656) and high 25% group (OR=0.100, 95% CI=0.036-0.275) had significantly higher linear trend for low fall efficacy compared to the low 25% group (reference) (p<0.001). CONCLUSIONS The current findings suggest that maintaining high thigh circumference via regular physical activity and diet may contribute to attenuation of decreased risk for poor physical fitness and low fall efficacy in elderly women with osteopenia/osteoporosis.
