[Purpose] The purpose of this study was to examine acceptance intentions of Sports O2O Service Potential consumers using the revised model of goal-directed behavior. [Methods] The 330 surveys were distributed to potential consumers through convenience sampling method for pilot study. Due to the reliability of data, 42 samples were discarded and 288 samples were put to actual analysis. Then data were analyzed for frequency analysis, reliability analysis, correlation analysis and structural equation modeling technique via SPSS 23.0 and AMOS 22.0. [Results] The results of this study were as follows. First, attitude and subjective norm had a positive effect on desire. Second, perceived behavior control did not affect on desire but had a positive affect on acceptance intention. Third, positive anticipated emotions had a positive effect on desire but negative anticipated emotions did not effect on desire. Fourth, desire had a effect on acceptance intention. [Conclusions] According to the result, sports O2O service operators should do best to improve consumers positive attitude. Especially, they have to establish marketing strategies of introducing strong aspects of sports O2O services. Also, providing easy processes and intuitive interface are needed to consumers. To promote sports O2O services to potential consumers which is unfamiliar to that services, it is important to induce easy ways for potential consumers to experience sports O2O services.
[Purpose] The purpose of this study was to identify research trend regarding pro-sports and visualize keyword network by using semantic network analysis. [Methods] After searching researches about pro-sports from 1994 to 2016, total 686 researches selected. In this process, inappropriate researches were excluded by 2 researchers’ consensus. [Results] First, the distribution of the number of researches were arranged on pro-baseball, pro-football, pro-basketball, and pro-volleyball in that order. Second, fan, team, and athletes were main research subject. Third, quantitative researches were dramatically more than qualitative researches and mixed method researches. Forth, the proportion of co-working have increased with the course of time. Fifth, the number of keyword which are appeared in researches has increased with the course of time, it dramatically was increased at 2010. [Conclusion] Through these results, researches regarding pro-sports have been broaden with the course of time and interdisciplinary convergence researches with adjacent fields were performed. However, some keyboards were repeated and academic interest about rare keywords was decreased with the course of time. Therefore, scholars in sports field need to have a inquiring stance about novel variables and phenomenons
