PURPOSE This study aims to identify how the [Goal Kicking Women] TV program has changed the perceptions of male viewers on women’s football. METHODS Using a qualitative research design, semi-structured interviews were conducted with 8 male viewers who are in their 50s. Thematic analysis was used to draw implications from the interviews. RESULTS Results show that having watched [Goal Kicking Women], 1) participants have become more familiarized with women playing football; 2) participants’ initial stereotype about women’s alleged inferiority in football has changed, as the performance of female stars in the program, who did not have any experience playing football, improved; and 3) the genuine passion that female stars showed for football made participants think that women’s football was just as good as men’s. CONCLUSIONS This study provides practical and academic implications, as it identifies men’s perceptions on women’s football and analyzes the influence of [Goal Kicking Women]. To conclude, establishing a foundation for planning and implementing effective policies to promote women’s football in South Korea is recommended.
PURPOSE This study analyzed the KSPO women’s sports leadership program and foreign cases to suggest policy proposals. METHODS A literature review was conducted involving official webpage of the programs, related technical reports, media resources, and academic articles collected from international and domestic research databases. RESULTS The major results are as follows: (1) The curriculum of current program should be examined and reconstructed to achieve the intended purpose. (2) Since selfawareness is a key factor in demonstrating effective leadership, implementing selfawareness training program should be considered. (3) Mentoring is regarded to be an effective tool in promoting women leadership; therefore, establishing sustainable women mentoring program is required. CONCLUSIONS Despite several limitations, this paper is the first study, to the best of our knowledge, to review and analyze the KSPO women’s sports leadership program comparing foreign cases for the purpose of seeking improvement. As women’s leadership in the field of sport would become even more important in the future, this program should be redesigned to be able to train and nurture leaders so that they can progress to the higher level of decision making in sport organizations.
