PURPOSE This study aims to provide policy recommendations for the development of women’s football and the enhancement of the Women’s University Football League (WUFL) by examining participant satisfaction and meaningfulness of football. METHODS To achieve this goal, we distributed survey questionnaires, including 5-point Likert scale and open-ended questions, and subsequently analyzed 153 responses using qualitative data analysis software, N-vivo. RESULTS Our findings reveal that female students actively engaged in the WUFL express high overall satisfaction. Furthermore, participants perceive football as a source of happiness, an energy booster, and a platform for new experiences. Their involvement in football goes beyond typical leisure; it is regarded as a form of serious leisure. DISCUSSION AND CONCLUSIONS Based on these results, we propose actions such as fostering and elevating amateur women’s competitions, promoting female students’ participation in football, and developing a comprehensive strategy for increasing women’s enjoyment of playing football.
PURPOSE This study was to examine safety awareness of sports among university students. METHODS Total 1950 university students of 9 regions responded to questionnaires on safety awareness of sports with using simple random sampling. The date were analyzed by frequency analysis and Two-way ANOVA. RESULTS The results of this study werew as follows: Fistly, male students were experienced safety awareness education more than female students. In addition, the education of safety awareness of sports took place in sports field, but most of students did not aware of safety personnel. Secondly, university students thought that sports was not safe because sports facilities and equipments were not managed and they were worn out. Thirdly, they perceived sports safety was managed generally normal. Furthermore, they perceived the aging of facilities and equipments at sports sites was major factor in the occurrence of safety accidents. In order to reduce sports safety accidents, it is necessary to facilitate safety education of sports at government. CONCLUSIONS The results of this study will be used as fundamental information to raise safety awareness in university students and to establish safe sports culture.
PURPOSE This study aimed to apply a capacity building program to sport life skill leaders and to provide cases of this process. METHODS The study participants included four leaders (male=2, female= 2, Mage=37.5) who were managing a sport life skills program at a university. They participated in a capacity building program, which consisted of (a) understanding (leader seminar), (b) application (managing the sport life skills program), and (c) evaluation (leader’s self-reflection), which were conducted in eight sessions. Four leaders conducted self-evaluations using program quality assessment (PQA) during every session, and quantitative and qualitative data were collected. Qualitative data were derived using a cross-case analysis, and quantitative data were used for calculating the effect size after performing the paired t-test. RESULTS Analyzing the reported cases of sport life skill leaders, the use value of the capacity building program was identified. Furthermore, the cases reported by the four leaders enabled observation of how the leader’s capabilities were strengthened. In the paired t-test, the effect size of physical and psychological safety, appropriate structure, supportive relationship, opportunities to belong, support for efficacy mattering, opportunities for life skill building, excluding integration of family, school, and community effort, were all significant. All effect sizes were found to have “very large effects.” CONCLUSIONS The capacity building program played a positive role in strengthening the leaders’ life skill coaching capabilities. These findings have practical implications—chiefly, it is important to strengthen leaders’ or coaches’ capabilities in order to foster life skill development and transfer of student-athletes.
PURPOSE This study aimed to subdivide the market based on the general characteristics and consumer psychology of sports brand collaboration consumers and provide basic data for efficient collaboration marketing activities of sports companies. METHODS The subjects of this study were high school, college, and graduate students from high schools and universities in the Seoul and Gyeonggi area. Of the 600 copies of the questionnaire distributed, 475 were selected and analyzed in the final sample. Regarding the statistical method for this study, the PASW 18.0 statistical program was used for the frequency, exploratory factor, reliability, hierarchical cluster, K-means clustering, and cross analyses, as well as the one-way ANOVA. RESULTS The results of the analysis suggested five subdivided clusters with according marketing strategies: “external male,” “practical male,” “twenties design preferred female,” “low-interest women,” and “high consumption optional attributes” groups.
Recent research on exercise and affect has examined participants` affective changes during and after exercise with a longitudinal approach. With regard to this viewpoint, a theoretical model (Dual Mode model) has been presented to explain the different change of affect in an exercise setting and the model identified the impact of psychological factors on the affective changes. However, not only there is little empirical studies on the dual-mode model, but some relevant research has used an inappropriate statistical method (ANOVA), which cannot effectively explain the overall trends in affective change during and after exercise. Exiting research has a limitation to generalize the DM model examining only a certain gender such as active male or inactive female participants. Thus, the aim of present study was to investigate the effect of intrinsic motivation on affective change during and after exercise in participants who do not take part in regular exercise considering gender based difference. 51 inactive university students (M: 36, F: 15) responded a survey measuring intrinsic motivation for running activity and participated in moderate-intensity running exercise to examine affective change during exercise. Therefore, present study examined the influence of intrinsic motivation as a psychological variable on the trend of affective changes during and after exercise based on the dual mode model. Results from the latent curve model analysis revealed that there were decreasing trends of affect during exercise and the trends were individually different. Importantly, the decreasing trends were weaker in the participants with higher intrinsic motivation[FL=-.34, p=.000]. Additionally, participants` affective responses were positively changed after the exercise in general, but the changes were not influenced by intrinsic motivation. Therefore, the decreasing trend of affective change during exercise was weaker in the participants with higher intrinsic motivation, and the positive change in affect after exercise was not influenced by intrinsic motivation.
