Purpose The purpose of the study was to examine the effect of exposure sequence and time gap between two exposures in image transfer in the context of sport sponsorship. Methods To accomplish the purpose of the study, one preliminary study and one main study were performed. The sample was drawn using a convenience sampling (33 for preliminary study and 120 for the main study). The data were analyzed using one sample t-test, repeated measure ANOVA(mixed design). Results The data for the main study indicated that the mean of the post-test was statistically higher than that of pre-test, which indicated that the image of the sporting event was transferred to the image of the brand Dell. This indicated that the image transfer actually took place although image similarity between sporting events and sponsoring brand was not conditioned. The hypotheses of the study were tested using a mixed design with exposure sequence and time gap between exposures as two between subject factors. The results indicated that the interaction was statistically significant. When two sponsorship information were given consecutively, the first sport event’s image was transferred more than the image of the secondly presented sport event, which indicated primacy effect. However, when the two sponsorship information was given with two days time gap, the image of the second sport event was transferred more than the first sport event’s image, which indicated a recency effect. Conclusions Two meaningful findins were delivered through the current study. First, even when there was no image similarity between sport event and brand, image transfer took place through sponsorship arrangement. Second, if primacy and recency effects are properly incorporated, image transfer can be achieved in a more effective way in sponsorship context.
This study aims to identify the characteristics of character education contained in National Physical Education Curriculum in terms of contents and construction, problems and limitation, and improvement plans by analyzing character texts such as the concept, expression mode, and context of character in goals, contents, teaching and learning methods, and evaluation of Physical Education Curriculum in accordance with the 2009 Revised National Curriculum. For criteria of analysis, character and character education were defined in a conditioning manner in terms of emotion, sociality, and morality, which grasped the implication based on the concept, meaning, and context of character text by using content analysis. The character education of National Physical Education Curriculum has currently compensated the concept of creativity‧character, and core competency as of the 2007 National Physical Education Curriculum, defining the concept of character as desirable personality, sociality, and morality, and setting up self management ability and interpersonal relationship ability as category. However, herein identified were ambiguity of the meaning between character and other concepts and ambiguity of the meaning boundary of detailed virtue in the concept of character in terms of the concept and the range of character, insufficiency of school-level systemicity and sequence between curriculum items in terms of character text selection and organization, and deficiency of the character education principles of physical education and practical teaching and learning methods of it in terms of character education methods. For next revision of National PE Curriculum, a full consideration is required for providing principles of teaching and learning methods on character and evaluation cases based on research on conceptualization of physical character, research on suitability and sequence of content subsystem of character, and cases of field practice.
Purpose The purpose of this study is to emphasize the need for the establish and the use of altitude training center via examining exercise training method in natural or artificial altitude environment that is applied to various elite athletes in various advanced countries to maximize exercise performance and its effectiveness. Results Altitude training in natural or artificial altitude environment enhances aerobic and anaerobic exercise performance baesd on the hematological and nonhematological adaptations to hypoxic conditions. These altitude training methods can be classified into living high training high (LHTH), living high training low (LHTL), and living low training high (LLTH). LHTH (i.e., developed since the 1968 Mexico Olympics) and LHTL (i.e., developed in the 1990s by Levine and Stray-Gundersen) improve exercise performance via hematologic changes through erythropoiesis such as increased hemoglobin mass and erythrocyte volume. On the other hand, LLTH (i.e., has been developed variously since the 2000s) is composed continuous hypoxic training (CHT), intermittent hypoxic training (IHT) and repeated sprint training in hypoxia (RSH), and the altitude environment is constructed using a vacuum pump and a nitrogen generator. In general, LLTH method dose not induce hematological change in a short time within 3 hours. However, CHT and IHT enhance aerobic exercise capacity by improved exercise economy, supply and utilization of blood to tissues, capillary and mitochondrial densities, and oxidative enzyme activity through various biochemical and structural changes in skeletal muscle and cardiac muscle. RSH enhances anaerobic power and repetitive sprint performance by improving glycolytic enzyme, glucose transport, and pH control. In Korea, however, there are almost no facilities for altitude training that is applied to enhance athletic performance in advanced sports countries and recognition of the need for altitude training is also very poor. Conclusions Therefore, it is very urgent to develop altitude training for maximizing athletic performance in Korea and a lot of support and efforts are needed from the government and local governments.
This study aimed to examine the change of the indices in blood gas, ions, and by-products of fatigue substances and components in collegiate elite Kumdo competitors, who carry out a number of competitive games during one day tournament event. Subjects were carried out total 6 simulated, but followed same conditions and rules of actual competition, with providing similar inter-game break time. Eight well trained male competitors, who had awarded from national wide competitions, voluntarily participated in this study and revealed 51.5(±8.8) mL·kg-1min-1 of maximal oxygen consumption and 12.4(±5.1) % body fat. TWOWAY ANOVA (tournament round vs. pre & post each game) was adopted to test whether the mean differences were existed, and the interaction between individual factors and main effect within each factors were analyzed. Statistical significance was set at Alpha (α) = .05. While there were no significant changes in blood hydrogen ion concentration (i.e., pH) and partial pressure of oxygen (PO2), partial pressure of carbon dioxide (PCO2) significantly decreased as the tournament games were repeated. The level of hemoglobin and hematocrit were significantly elevated only during the 1st round of tournament. Na+ was significantly increased but K+ was decreased. Ca2+ concentration however, was not significantly altered. Although the changes of blood glucose level did not show any consistent patterns, free fatty acid (FFA) concentration was increased after completed each game compared to prior to initiate the each game. Blood NH3, lactic acid, and uric acid concentration increased at immediately after each game, and the pattern was maintained throughout the tournament round continued. These results reflected that the repeated participation of the tournament may cause the accumulation of the by-products of fatigue substances in blood and alteration of various ion components and energy substrates. Accordingly, the ways of reducing the physical fatigue and providing adequate energy source inter-tournament games needs to be necessarily considered for successful Kumdo competition. Data obtained from this study could valuable for searching the effective training and management methods to improve the performance and reduce the fatigue of the professional elite Kumdo competitors.
