Purpose The purpose of this study is to analyze the performance contents of men's floor exercise and to provide basic materials for achieving excellent results at world competitions. Methods Teams ranked 1 - 12 who participated in the World Championships' floor movement group competition selected a total of 59 players by the convenience sampling method and carried out technical statistics, frequency analysis, member variable variance analysis, and post hoc analysis. Results First, as a result of frequency analysis of the difficulty of each group, all the teams ranked 1 to 12 liked the most difficulty of C and found that they do not like the F difficulty the most. Secondly, there was a difference in average for each group's start score, ranking 1st to 4th> 5th to 8th> 9th to 12th place. Thirdly, there was a difference in average of difficulty levels for each group B, C, E, and it became very significant with E difficulty.Results of post hoc analysis B difficulty (9th to 12th> 1st to 4th, 5th to 8th), C difficulty (9th to 12th> 1st to 4th), E difficulty (1st to 4th> 5th to 8th ·9th to 12th). Conclusion These results show that in floor exercise, the art of more than C difficulty and the connection technology of A, B, C, difficulty, E and F, difficult difficulty such as difficulty, creative and dynamic performance composition is excellent It clearly states that it is a condition for getting results.
Based on the expanding concept of public value in most of areas as well as in public administration, the purpose of this study is to explore the meaning and functions of public value in sport pedagogy in Korea. For doing this, this paper has classified the concept of public value into classical and modern concepts and re-conceptualized it throughout diverse concepts implemented in several areas (e.g., social welfare, media, & culture-arts). Thus, this paper has explored the meaning of public value in sport pedagogy for analyzing the common element among the public values of sport, education, and scholarship. The public value of sport pedagogy is conceptualized as ‘the discipline that has inquired the public knowledge and also that has been served the instrumental role for making better society’. In addition, this paper has suggested the conceptual framework to extend the areas that can be applied the public value of sport pedagogy inside and outside in Kinesiology with reflection about academic and practical activity of Sport Pedagogy. Lastly, this paper has searched the multiple functions of public value in Sport Pedagogy such as educational, cultural, integrative, and global functions that could connect the academic and professional activity of Sport Pedagogy into making the public value of Sport Pedagogy.
PURPOSE The purpose of this study was to investigate the relationship between the integrated marketing communication (IMC) attribute of professional baseball teams, their fans’ perceived value, and voluntary behavior related to the parent company. METHODS In this study, the target population consisted of spectators watching a professional baseball game. A survey was conducted on 360 fans watching the KIA tigers’ and kt wiz’ home game using the convenience sampling method. Finally, a total of 261 were used for data analysis, and frequency, confirmatory factor, reliability, correlation, structural equation model analyses using SPSS 20.0 and AMOS 20.0. RESULTS Main findings are as follows: First, interactivity of professional baseball teams’ IMC had positive effects on the emotional value. Second, interactivity and reminders from the parent companies of professional baseball teams’ IMC had positive effects on social value. Third, stakeholder connectivity and reminders from parent company of professional baseball teams’ IMC had positive effects on altruistic value. Fourth, with regard to the social aspect, the fans’ perceived value had positive effects on loyalty, customer participation and customer cooperation of voluntary behavior related to parent company. Lastly, with regard to the altruistic aspect, the fans’ perceived value had positive effects on customer cooperation of voluntary behavior related to the parent company. CONCLUSIONS Therefore, professional baseball teams should identify the IMC elements that fans perceive as important and establish effective marketing communication strategies to enhance the perceived value of their brand among their fans, ultimately increasing their voluntary engagement with the parent company.
Purpose The purpose of this study was to examine the changing trends of swimsuit perception by using SNS big data. Methods By using “swimsuit” and “swimsuit brand” as key words, data was searched through blogs, cafes, Jisiksin(Tip), news, and web documents provided by naver and daum. This study used 2 years of data from January 1st, 2014 to December 31st, 2015 and social matrix program Textom was used for extracting matrix data and analyze them for frequency. To visualize data networking, NetDraw of UCINET6 program was used. Results Through analyzing the popular link words to the key words, it was known that the key words were 'swimsuit brand', 'children's swimsuit', 'rash guard', 'women's swimsuit', and 'model' in the order in 2014, and ‘swimsuit brand', 'rash guard', 'children's swimsuit', 'women's swimsuit', and 'Arena’ in the order in 2015. Second, the median of connectivity values showed that it was high in ‘swimsuit brand', 'women's swimsuit', 'children's swimsuit', 'rash guard', and 'Arena’ in the order in 2014, and ‘swimsuit brand', 'rash guard', 'women's swimsuit', 'children's swimsuit', and 'Arena’ in the order in 2015. Third, th results of CONCOR analysis demonstrated that ‘female customer’, ‘couple swimsuit’, 'rash guard', ‘brand’, 'children's swimsuit', and ‘fashion’ were grouped in 2014, and ‘brand’, ‘fashion’, 'rash guard', ‘purchase factor', and 'children's swimsuit' were grouped in 2015.
