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- Original Articles
- The Effect of Cognitive and Affective trust on Sport Fan Behavior after Team’s Loss: A case of the US men’s national soccer team viewership
- Namkyeong Jang, Jisuk Chang, Yukyoum Kim
- Korean J Sport Sci. 2021;32(2):288-306. Published online June 30, 2021
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- Theoretical challenges of team identification
- Hyungil Kwon
- Korean J Sport Sci. 2019;30(3):529-539. Published online September 30, 2019
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- The relationship between team identification and consumption behaviors using a meta-analysis: Intention to attend sport events and to purchase sport team licensed merchandise
- Hyungil Kwon, Mihwa Choi
- Korean J Sport Sci. 2018;29(2):315-327. Published online June 30, 2018
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- The Relational Analysis Among the Team Attribute, Consumption Emotion, Viewing Value and Revisit Intention for Korea Professional Baseball
- Bumgyu Im
- Korean J Sport Sci. 2014;25(1):145-156. Published online March 31, 2014
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- Sponsoring Parent Company’s Image, Products and Behavioral Outcomes
- Junsang Ahn, Jae-Beom Suh, Hyun-Seo Yi
- Korean J Sport Sci. 2014;25(1):120-130. Published online March 31, 2014
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Korean Journal of
Sport SciencePrint ISSN: 1598-2920
Online ISSN: 2233-7938