Purpose A number of start-ups in the form of introducing sports contents in Korea as a new market are in progress, and appropriate support for each step is needed to increase the chances of a success. Therefore, the purpose of this study is to explore the entrepreneurial process of introducing and spreading newly created or developed sports content into a new market, Korea, by focusing on the innovation diffusion process model. Methods To derive the results, a qualitative research method was used, data were collected through in-depth interviews, literature search, and observation methods, and analyzed through categorization and itemization in stages based on content analysis results. Results Looking at the results, content recognition and problem identification were derived in the exogenous shocks stage, and the organization unity of internal and external stakeholder was confirmed in the formal coalition of opinion leaders stage. At the stage of internal communication between the opinion leaders of the social system, the expert communication in the same or similar field and external area appeared and the indirect experience also derived. In the decision to select a specific innovation stage, activities to belong to an international organization, to establish a new organization, and to secure idle space appeared, and at the stage of recruitment and/or the establishment of boundary spanners, efforts to secure internal and external human resource within the organization and to build an organization form appeared. In the stage of develop and introduce the innovation, online communication channels were established. In the stage of using mass media outlets, media articles, lectures, and academic conferences were used, and in the stage of actual diffusion of an innovation, experience and education programs were conducted, competition and exhibitions were held, venues were built, and actual international competitions were participated. At the stage of decisions to continue, discontinue, or re-invent the existing innovation must occur, evaluation was made by personnel inside and outside the organization. Conclusions It is possible to increase the success of start-up by creating a support system that can fill the necessary parts for each stage of start-up based on the derived activities for each stage.
Purpose This research aims to find out factors affecting policy at the agenda setting phrase. In order to analyze, Multiple Streams Framework(MSF) was adopted. Based on the frame, policy problem stream, policy alternative stream, political stream, window of policy change, and policy entrepreneur were applied for analytical framework. Methods The research conducted qualitative research with triangulation. Data were collected by in-depth interview and literature review including newspaper and previous researches. Content analysis was done for deriving factors. Then categorization and itemization were conducted. Results For the result, factors derived from the study were not different from factions mentioning at MSF. For policy problem stream perspective, this study draw International Sports Event Result, Hosting International Sports Event, Elite Sports Athletic Recruiting, Athletic and Sports Category Supporting System, Student Study Right/Student Human Right/Sports Academy, Policy Reality, Sport Expert/Institute Capability, Perception of Elite Sport Origin. factors. In the case of Policy Alternative Stream, This study finds Sports Related Administrative Organization Restructure, Supporting Policy of Elite Athletic Promoting Restructure, Parent Policy of Elite Athletic Promoting Policy, Parent Institution of Elite Athletic Promoting Law, Incentive Institution for Elite Athletic, Supporting Institution for Elite Athletic, Value of Policy Community for Sports Category Feature, Value of Policy Community for Sports Category Fairness, Budget, International Sports Event Hosting Policy factors. Lastly, in the political perspective, this study figures out Elite Sports for Nation Integration, Elite Sports for Enhancing National Prestige (North and South Replacement), Elite Sports for Inter Korean Reconciliation and Cooperation, Sports Related Administrative Organization Restructure Following Regime Change, Parent Policy Change of Elite Sports Following Regime Change factors. Conclusions The research has academic implication for generating elite sport policy agenda setting model as well as practical implication for urging effective participation of various practitioners concerning elite sport.
PURPOSE Although sport and graffiti often collaborate in various forms and sectors, research on this phenomenon is insufficient. Therefore, this exploratory study analyzed the role of sport in line with the diffusion of graffiti in Korea. METHODS Qualitative research method was applied for data collection and analysis. Specifically, systematic literature review, semi-structured in-depth interviews, and written interviews were used for data collection. Subsequently, content analysis, categorization, and itemization were performed. RESULTS International sporting events had an impact on the diffusion process of graffiti. Additionally, graffiti was used as a promotional content for sporting events and sport brands, and specific sport content were used as the medium for street art works, including graffiti. Furthermore, graffiti was used as a promotional content for marketing activities in collaboration with a professional sports team by general corporations. CONCLUSIONS As graffiti becomes one of the major cultures from a subculture, it is expected to increase public interest in all sports and not just in specific sports through collaboration with graffiti.
