[Purpose] The purpose of this study is to draw practical implications applicable to the field through analysing serial multiple mediator model of self-leadership, psychology empowerment, job satisfaction and organizational citizenship behavior. [Methods] In order to achieve the purpose of this study, we surveyed Korea national league players(187 usable sample). Four hypotheses were tested using frequency analysis, exploratory factor analysis, reliability analysis, correlation analysis and PROCESS macro through SPSS statistics. [Results] The results are as follows. First, self-leadership has a significant effect on organizational citizenship behavior. Second, mediating effects of psychological empowerment between self-leadership and organizational citizenship behavior were significant. Third, mediating effects of job satisfaction between self-leadership and organizational citizenship behavior were significant. Fourth, serial multiple mediator effects leading to self-leadership→psychological empowerment→job satisfaction→organizational citizenship behavior were significant. [Conclusions] Korea national league players must perform self-leader, goal setting, self-observation, self criticism, constructive thinking strategies, dedication and voluntary attitude for clubs and colleagues. The team’s coaches should strive to praise the athletes for their pride, provide appropriate feedback, prevent job burnout, and the management of front office should make practical efforts such as improving the welfare environment and presenting the future vision of club.
The purpose of this study was to examine the relationship among service quality, psychological experiment, and positive feedback including the moderating effect of motivation at Formula One World Championship. Therefore, the proposed research model was divided and compared by the level of motivation. By using questionnaire method, we found the following results. First, high motivation group indicated a higher-level of service quality, psychological experiment, and positive feedback than low motivation group's. Second, service quality had an influence on positive feedback directly and indirectly with the psychological experiment as a mediator. Third, it would be more effective for high motivation group that driving positive feedback through promotion while both promotion and watch is effective for low motivation group to drive positive feedback. Thus, promotion is considered as an important factor in both high and low motivation group and the watch needs to be strengthened in high motivation group.
The purpose of this study was to examine the effect of marketing mix on satisfaction, repurchase intention, and word-of-mouth intention. Through the convenience sampling method, a total of 350 spectators from 2013 Son Yeon-Jae Gala Show. Of 350 surveys that were collected, 20 were discarded resulting in 330 usable surveys. By employing independent t-test, confirmatory facor analysis, structural equation modeling through SPSS 20.0 and AMOS 20.0, this study found followings. First, there was difference according to past experience of attending the gala show or watching it on media. Second, quality of performance and place in marketing mix were positively related to satisfaction. Third, satisfaction had a positive influence on repurchase intention and word-of-mouth intention. Fourth, quality of performance and place in marketing mix had a positive influence on repurchase intention and word-of-mouth intention mediated by satisfaction.
