PURPOSE This study presents policy implications drawn from a factual survey on the sports services industry in Korea, aiming to understand its current status and provide systematic support for high growth sectors. METHODS The research involved 600 companies across 18 sports service industry sectors, with growth potential assessed using standardized Compound Annual Growth Rate (CAGR) scores based on indicators such as the number of businesses, employees, sales, business productivity, and labor productivity. RESULTS Results revealed that high-growth sectors were more prominent in the Incheon/Gyeonggi regions, while general sectors showed higher proportions in the Seoul area. Satisfaction with government support programs was above average in high-growth sectors, contrasting with lower satisfaction in general sectors, depending on the criteria. Both high-growth and general sectors faced difficulty securing liquid assets, expressing expectations for government financial support, such as expanded loans. CONCLUSIONS Therefore, a policy for achieving regional balance for sports service industries concentrated in the metropolitan area and differentiation in regional sports service industries is necessary. Through a paradigm shift in business support, the competitiveness of the sports services industry can be enhanced, and comprehensive policies for the domestic sports service industry must be formulated.
PURPOSE Recently, the need to improve service quality to provide an ideal viewing experience for sport OTT service users has increased. This study aimed to analyze user reviews of the SPOTV Now app, an OTT service specializing in sports in South Korea, to identify major perceptions of viewers and suggest measures for improvement. METHODS Review data (8,512) recorded on the SPOTV Now app were collected from November 21, 2017 to November 30, 2023. LDA-based topic modeling analysis was conducted along with a series of data preprocessing processes. Sentiment analysis was carried out through machine learning logistic regression analysis and odds ratio scores were calculated. RESULTS A total of five topics were derived, including ‘member management service', 'service stability', 'sport streaming service', 'sport video service', and 'subscription service'. Sentiment analysis indicated that 'exclusive', 'server', 'payment', 'log-in', 'authentication', 'pay', 'subscription', 'advertisement', 'play', and 'loading' were the top ten keywords. CONCLUSIONS Sport OTT operators should be more responsive to user requests and feedback, and video playback and server error problems should be improved for service stability. It is necessary to secure diversity as well as exclusivity of content, in addition to minimizing advertising or preparing various rate types, so that app users feel that they receive high value for their money.
PURPOSE The purpose of this study is to analyze various citation patterns such as the scope and intensity of the academic influence of Korean "Kinesiology" studies. METHODS To this end, this paper collected and analyzed 17,693 target articles published in 22 KCI-accredited “Kinesiology” related journals from 2001 to 2014, and 98,941 citing cases that took advantage of target articles as references. Specifically, this paper analyzed the citation pattern by dividing it into two parts. First, this paper analyzed the distribution of citations in individual target articles and the top-cited articles and top-cited researchers. Second, this paper also analyzed the citing articles; such as in which journal, what academic field, and in what pattern the “Kinesiology” target articles were cited. RESULTS As a result, 15% of the target articles were not cited at all for five years after publication, while 6.8% of papers were cited more than 17 times, which was exceptionally more cited compared to the majority of target articles. There were no research topics exclusively exerting influence in Korean "Kinesiology" research, but relatively many cited thesis topics include 'self-management, 'leisure statement', 'psychological well-being', 'self-confidence', 'service quality', and 'leisure flow'. Besides, the Korean "Kinesiology" articles accounted for 76% of the total of about 98,000 citations, having greater influence within the same academic field than other academic fields. CONCLUSIONS This study contributes to the relevant literature in that it is one of the early endeavors to study the citation pattern for the entire Korean kinesiology articles.
Purpose The purpose of this study is to grasp consumers' perception of badminton racket brand image using MDS and ISA. Methods To do this, we conducted questionnaires on those who participated in badminton and had experience of participating for 6 months or more in Seoul and Gyeonggi province from April 12 to 28, 2017, selected and analyzed a total of 313 copies as valid samples of this study. Results The results of study are as follows. First, as a result of MDS analysis, it showed that only the price of brand image attributes were in order of Trion > Joobong > Lining > Victor > Yonex, and the other attributes(Design, Functionality, Quality, Awareness, Advertising image, Event, Color, Popularity, Sophistication, Originality, Trust, Service) were in order of Yonex > Victor > Lining > Joobong > Trion. Second, as a result of ISA analysis, in I quadrant, Yonex showed functionality, quality, sophistication, and trust and Trion showed price, design, functionality and quality, Victor showed price, design, functionality, quality, color, sophistication, trust, service, and Joobong showed price, functionality, quality, and trust in this area. In quadrant Ⅱ as concentrated area, Yonex showed price and service, Trion showed color, trust, service, Victor showed price, Lining showed trust and service, and Joobong showed service in this area. In quadrant Ⅲ as low rank, Yonex showed advertising image, event, Trion showed awareness, advertising image, event, popularity, sophistication, originality, Victor showed advertising image, event, popularity, originality, Lining showed awareness, advertising image, event, popularity, originality, and Joobong showed design, advertising image, color, popularity, sophistication in this area. In quadrant IV as excess avoidance, Yonex showed design, awareness, color, popularity, originality, Victor showed awareness, Joobong showed awareness, event, originality in this area.
Purpose The current study reexamined the financial value of National Fitness Award. Methods To determine the economic value of National Fitness Award, we incorporated 6 willingness to pay(WTP) models using contingent valuation method(CVM). The data were collected from 250 members and 250 non-members of National Fitness Award(NFA) who were over 19 years old. Out of 500 completed questionnaires, total of 489 usable questionnaires were used for data analyses. Among 489, the WTP were calculated after 125 protest responses were discarded. The data were analyzed with SPSS 24.0 for frequency analysis, descriptive statistics, reliability test, and exploratory factor analysis. Stata 14.0 and R programs were used for calculating WTP. Results First, WTP was positively influenced by household income. Second, WTP was positively influenced by satisfaction level among members. Third, willingness to pay (WTP) for the National Fitness Award were 30,877won (Mean WTP), 29,455won (Median WTP), 25,829won (Truncated WTP). The average WTP was 28,720won. Conclusions Although National Fitness Award has been provided as free service to Korean people, previous study noted problems in facility and promotion. For the National Fitness Award to possess sustainability with proper service quality, it may need to be changed to fee based service. The current study suggested that, should it be changed to fee-based service, the proper price for the service is 25,000won.
Purpose The purpose of the study is to review the current trends of Korean research on sport volunteering. Methods For the research purpose, 74 KCI-listed articles published were investigated. Results The main topics of 60 articles were sport volunteering and the sub-topic or factor of the other 14 articles was sport volunteering. These articles were classified based on the publishing year, type of journal, academic area, research method, research topic, research sample, volunteer characteristics and volunteer area. Research on sport volunteering has been continuously conducted but the number of related publications has been increased since 2009. Sport volunteer research articles have been published in various sport related journals. However, the majority of the research articles are in the research areas of sport management, sport pedagogy, adopted physical education, and sport policy. Regarding the research method, more than a half of the articles were the ones using quantitative research methods, but qualitative research methods were often used as well. The majority of the research were conducted on volunteers but the research conducted on the beneficiaries of volunteer services were few. Many of the volunteers researched were college students. Event volunteering and educational volunteering were common volunteering areas in the research articles. Conclusions Korean researchers should not only conduct more research on sport volunteering with various topics but also improve the quality of the research after conducting the in-depth review of theories and literature and the better understanding about Korean situation on sport volunteering.
