The current study aimed to investigate the impact of relationship marketing on sport consumer behaviors using meta-analytic techniques. Findings from 18 dissertations and 17 journal articles were used to test the relationship marketing and various sport consumer behaviors via the comprehensive meta analysis (CMA) program. Results showed that consumer orientation positively affected purchasing behavior of consumer. On the other hand, sport consumer behavior was not influenced by price. The relationship marketing factors had a most positive effect on, in order of, preference, reliability, and satisfaction. Results didn't find significant moderating evidence for sport facility types, publication types, publication year, the ratio of male and respondents'age.
Purpose This research aims to find out factors affecting policy at the agenda setting phrase. In order to analyze, Multiple Streams Framework(MSF) was adopted. Based on the frame, policy problem stream, policy alternative stream, political stream, window of policy change, and policy entrepreneur were applied for analytical framework. Methods The research conducted qualitative research with triangulation. Data were collected by in-depth interview and literature review including newspaper and previous researches. Content analysis was done for deriving factors. Then categorization and itemization were conducted. Results For the result, factors derived from the study were not different from factions mentioning at MSF. For policy problem stream perspective, this study draw International Sports Event Result, Hosting International Sports Event, Elite Sports Athletic Recruiting, Athletic and Sports Category Supporting System, Student Study Right/Student Human Right/Sports Academy, Policy Reality, Sport Expert/Institute Capability, Perception of Elite Sport Origin. factors. In the case of Policy Alternative Stream, This study finds Sports Related Administrative Organization Restructure, Supporting Policy of Elite Athletic Promoting Restructure, Parent Policy of Elite Athletic Promoting Policy, Parent Institution of Elite Athletic Promoting Law, Incentive Institution for Elite Athletic, Supporting Institution for Elite Athletic, Value of Policy Community for Sports Category Feature, Value of Policy Community for Sports Category Fairness, Budget, International Sports Event Hosting Policy factors. Lastly, in the political perspective, this study figures out Elite Sports for Nation Integration, Elite Sports for Enhancing National Prestige (North and South Replacement), Elite Sports for Inter Korean Reconciliation and Cooperation, Sports Related Administrative Organization Restructure Following Regime Change, Parent Policy Change of Elite Sports Following Regime Change factors. Conclusions The research has academic implication for generating elite sport policy agenda setting model as well as practical implication for urging effective participation of various practitioners concerning elite sport.
Purpose The present study compared physical fitness, metabolic syndrome risk factors, and resting metabolic rate (RMR) according to body mass index (BMI) and percent body fat (%BF) in 20s females. Methods Fifty-one women in their 20s were recruited and assigned into three groups, i.e., normal group (n=18), normal weight obesity (NWO) group (n=18), and obesity group (n=15) according to BMI and %BF. Physical fitness, metabolic syndrome risk factors, and RMR were measured and compared among three groups. Results Main results were as follows: 1) Physical fitness were not significantly different among three groups. 2) Regarding 1-RM, arm curl and leg extension were significantly lower in normal group and NWO group than obesity group. Leg press was significantly lower in normal group than obesity group. 3) Regarding metabolic syndrome risk factors, there were significant differences in waist circumference, ordering from low to high such as normal, NWO, and obesity groups. Systolic blood pressure and diastolic blood pressure were significantly lower in normal group and NWO group than obesity group, while HDL-C was significantly higher in normal group than NWO group and obesity group. 4) Regarding RMR, absolute values of RMR such as VO2(㎖·min-1), RMR (Kcal·min-1), RMR (KJ·min-1), and RMR (Kcal·day-1) were significantly lower in normal group and NWO group than obesity group. On the other hand, relative value of RMR such as RMR (KJ·kg-1FW·h-1) was significantly higher in normal group than NWO group and obesity group. Conclusions It was concluded that obese women showed increased risk of metabolic syndrome and low relative RMR level, and NWO had similar problems. Active health management through physical activity and dietary control should be committed to NWO individuals because the NWO has possibility of high risk of metabolic syndrome and reduction of metabolic rate from 20s even though there was no problem in their external appearance.
The purpose of this study was to examine that the reciprocal relationship between every 5km and full course running time record. In this study we extended our research scope to investigate whether any notable running time differences were existed among top level of marathoners. Comparisons were made using data which were drawn from 34 championship competitions had been held between year 2000 and year 2009 in Korea. Total 340 full time data was obtained from 340 marathoners who successfully completed their 42.195km running race, and divided into one of two categories, either upper ranked group (URG, ranked 1st~5th position in competitions they participated) or lower ranked group (LRG, ranked 6th~10th position in competitions they participated). Mean and standard deviation were calculated from SPSS (VER. 20.0), and repeated measures of ANOVA and Pearson's correlation was adopted to perform statistical analyses. There was no statistical difference of the running record during first 5km, however running time form all other 5km running sections was significantly faster in URG than LRG (p<.001). The gap of running time record between URG and LRG was getting more and more significant after 20km running. The quickest running record was found during 2nd 5km section (i.e., 5~10 km) and the each section's race time was getting drastically slower during 6th~7th 5km section running regardless of the study groups. Drawn conclusions from this study were that athletes use the strategy of deciding victory in both the beginning and the latter phase of marathon running. This implies that athletes who have the capacity, which make them run faster than others during the very beginning of marathon competition, and/or during 25~35km running sections would be the most preferable for the victory at the finish line.
PURPOSE This study was conducted to estimate the tendency of psychological factors influencing cycling performance by analyzing the characteristic factors of athlete reputation in the news big-data. METHODS To explore the psychological factors influencing cycling performance, an open questionnaire was conducted on 82 cyclists, and Inductive Content Analyses was performed. Overall, 89,520 news articles were collected through BIGKinds, and forming factors of athlete reputation were derived through LDA topic modeling analysis and inductive categorization. Through regression analysis, time series tendency of the factors of athlete reputation was calculated. Finally, the tendency of psychological factors to influence cycling performance was estimated based on the previously derived results in this study. RESULTS The psychological factors influencing cycling performance were found to be; emotion control, trust capital, cognitive control, motivation and communications with the coach. The forming factors of athlete reputation was found to be; reporting of the sports event, infrastructure creation, analysis to performance, moral issue, social environmental changes and sports gossip. The time series tendency of the forming factors of athlete reputation was found to include the categories of Hot, Warm, Cool and Cold. The psychological factors influencing cycling performance are estimated to expand to exercise performance and moral intelligence. CONCLUSIONS The results of this study suggest that the discussion of psychological factors influencing cycling performance extends not only to exercise performance, but also to moral intelligence, reflecting the socio-cultural context in the discussion of performance.
Purpose The purpose of this study was to examine the relationship between performance factors and physical fitness in secondary school female biathlon athletes. Participants in this study were 14 female biathlon athletes. Methods All factors such as aerobic capacity(VO2max, %AT), wingate test(peak power, average power, fatigue index), isokinetic test(trunk, knee, hip, ankle), 1RM test(leg press, chest press, lat pull down), physical fitness(grip, knee and back muscle strength, sit & reach, power, agility) were tested. In order to analyze collected data, pearson product moment and multiple regression analysis were utilized. The results were summarized as follows : First, there was a significant correlation between aerobic. Results The results were summarized as follows : First, there was a significant correlation between aerobic capacity and three factors(standing broad jump, isokinetic test 60° right knee extension)(p<.01). There was a significant correlation between wingate test and four factors(isokinetic test 30° left ankle ever, 30° right ankle ever, 120° left ankle inver, leg press)(p<.10). Conclusion These results suggested new evidence that ankle strength is necessary for performance in female biathlon athletes.
This study was to explore and confirm factors of sport psychology counseling needs in Korean elite coaches. In order to achieve this purpose, 56 elite coaches in Korean Olympic training center at Taereung and Jincheon responded on open-questionnaire and 260 coaches responded on survey. Open-ended questionnaire responses were analyzed by inductive content analysis and collected survey data were analyzed by exploratory factor analysis and confirmatory analysis. The results were as follows: Firstly, sport psychology counseling needs of elite coaches were competition preparation, negative athlete-coach relationship, athlete private problems, performance degradation, pressure on performance result, injury management, team cohesion degradation, motivation, training management, different gender athlete control, athletes drop out, pressure from outside, conflicts with colleagues, neglecting from athletes, feeling of incompetence, emotional control problem, and so on. Secondly, based on these responses, closed-ended questionnaire was developed, surveyed, and analyzed. Exploratory factor analysis illustrated that sports counseling needs of coaches were performance enhancement strategies, unreasonable pressure, negligence on training, coaching stress, competition result stress, conflicts with athletes. Finally, confirmatory factor analysis showed that construct of sport counseling needs illustrated appropriate fit indices values. The results of this study contributed to provide fundamental information on coaching education program and sport psychology counseling program development and application. Consequently, it will help coaches to control their mind at coaching in training and competitions.
The purpose of this study was (a)to clearly define the concept of service quality as it relates to the online sports shopping mall, and (b)to develop and validate a psychometrically sound measurement scale, (c)examine the relationship among service quality and shopping satisfaction and intention of recommendation for marketing strategy internet sport shopping mall management. Following Churchill’s(1979) suggestions, the author developed internet Sports Shopping Mall Service Quality(E-SSMSQ). For the development E-SSMSQ (1)literature review, (2)focus group interview, (3)in-depth interviews (4)pilot test(n=97), (5)first data collected(n=459), (6)Frequency analysis, descriptive analysis, exploratory factor analysis(EFA) and reliability analysis for items evaluation, (7)confirmatory factor analysis(CFA) and correlation analysis for scale validation, (8)CFA, correlation analysis and structural equation model(SEM) test for predictive validity used second data collected(n=471). The current study conceptualized the service quality in the context E-SSMSQ by incorporating interaction, efficiency, order processing, information, security, and design. The authors also developed 20 items E-SSMSQ. The results of SEM support the psychometric property of the scale. First, interaction, efficiency and order processing of E-SSMSQ had significantly influence on internet shopping mall satisfaction. Interaction, efficiency, security, and design of E-SSMSQ had significantly influence on internet shopping mall intention of recommendation.
The purpose of this study was to develop and validity Competitive State Anxiety Scale for Taekwondo Form athlete(CSATF). The participants were composed of the 48 Taekwondo Form athlete to explore sub-factors of Competitive State Anxiety for Taekwondo Form athlete. The data were collected by an open-ended questionnaire and interview. The participants were composed of 257 national Taekwondo Form athlete to develop Competitive State Anxiety Scale for Taekwondo Form athlete. This 157 athlete data were used for items analysis, reliability analysis and exploratory factor analysis. And 100 athlete data were utilized for confirmatory analysis. Also convergent validity, discriminant validity, predictive validity latent mean analysis of CSATF were performed The results of this study were as follows. Firstly, the results revealed that the four general dimensions were identified such as cognitive anxiety, somatic anxiety, state of confidence, environmental anxiety. Secondly, CSATF comprised cognitive anxiety(5 item), somatic anxiety(5 item), state of confidence(5 item) and environmental anxiety(6 item). Thirdly, convergent validity, discriminant validity and predictive validity, the multi-group analysis according to gender examined validity of CSATF.
The purpose of this study was to develop an instrument that measures participantsʼ satisfaction in sports instructor training programs. The instrument development process includes focus group interviews, parallel analysis, and validity and reliability tests. Data were collected from 897 participants from three regular training sessions and were analyzed primarily using SPSS and MPlus software. The results indicated that the service satisfaction of sport instructor programs has an underlying three sub-factors, including ʻadministrative supportʼ, ʻcurriculum contentsʼ, and ʻlearning environmentʼ. This study can provide helpful information to managers in improving their respective sport instructor training programs.
