[Purpose] This study aimed to investigate the structural relationships among event quality, spectators‘ destination image, country image, and behavioral intention in the international cycle competition, Tour de Korea 2017. [Methods] The questionnaire was structured in four dimensions: event quality (three sub-dimensions and twelve items), destination image (three items), country image (three items), and behavioral intention (four items). A total of 292 spectators from six hosting cities (Yeosu, Gunsan, Muju, Yeongju, Cheongju, and Seoul) during the event participated in this study. Factor analysis, reliability, validity, correlation analysis, and structural equation modeling analysis were conducted utilizing SPSS 21.0 and AMOS 21.0. [Results] This study indicated that event quality in an international sporting event was found to be the significant factor of spectators’ destination image and country image, which, in turn, significantly influenced the spectators’ intention to revisit to the place of the event and/or the event itself. [Conclusions] The findings of the present study contribute to theoretical understandings of event quality that predicts spectators’ behavioral intention and destination image in a global sporting event. Practically, this study also provides some important suggestions for practitioners who plan marketing strategies for international sporting events.
The purpose of this study was (a)to clearly define the concept of service quality as it relates to the online sports shopping mall, and (b)to develop and validate a psychometrically sound measurement scale, (c)examine the relationship among service quality and shopping satisfaction and intention of recommendation for marketing strategy internet sport shopping mall management. Following Churchill’s(1979) suggestions, the author developed internet Sports Shopping Mall Service Quality(E-SSMSQ). For the development E-SSMSQ (1)literature review, (2)focus group interview, (3)in-depth interviews (4)pilot test(n=97), (5)first data collected(n=459), (6)Frequency analysis, descriptive analysis, exploratory factor analysis(EFA) and reliability analysis for items evaluation, (7)confirmatory factor analysis(CFA) and correlation analysis for scale validation, (8)CFA, correlation analysis and structural equation model(SEM) test for predictive validity used second data collected(n=471). The current study conceptualized the service quality in the context E-SSMSQ by incorporating interaction, efficiency, order processing, information, security, and design. The authors also developed 20 items E-SSMSQ. The results of SEM support the psychometric property of the scale. First, interaction, efficiency and order processing of E-SSMSQ had significantly influence on internet shopping mall satisfaction. Interaction, efficiency, security, and design of E-SSMSQ had significantly influence on internet shopping mall intention of recommendation.
PURPOSE The purpose of this study was to develop a non-face-to-face self-regulation training program for middle and high school student-athletes through the conduct of a group online video counseling session, as well as to verify the effectiveness of such a tool. METHODS Based on the models of Zimmerman(2000) and Han Si-wan (2008), the 12-session non-face-to-face self-regulation training program consisting of interactions involving cognitive, emotional, and behavioral factors was developed and used on a 16-member experimental group. Additionally, self-regulation and mental toughness questionnaires were given to each member before and after the program, and the results were compared with the results of a 17-member control group. Since a qualitative evaluation was conducted, recorded training contents were organized into a text file; after which, a step-by-step coding procedure was performed, and then meanings and themes were identified and categorized. RESULTS Quantitative analysis found that the volitional inhibition mode of the control group decreased significantly; this was in comparison to the increase in the self-regulation mode of the experimental group. In addition, among the seven sub-factors of the mental strength test of the experimental group, a significant increase was found in the post-test of self-belief, attention control, emotional regulation, resilience, and optimism factors. As a result of qualitative data analysis, they complained of difficulties in the early stages of participation, but gradually recognized their problems and searched for changes, showed changes in cognition, emotion, and behavior as they approached the end of the study period. CONCLUSIONS It can be said that the non-face-to-face self-regulation training program helped student athletes improve their school life and performance by driving positive cognitive, emotional, and behavioral changes.
PURPOSE This study aimed to identify movement pattern differences in the running of youth soccer players with and without lateral ankle sprain (LAS) histories. METHODS A total of 12 participants were recruited and assigned to the LAS group or the control group. All participants were assessed for anthropometric data, and they filled in the subjective ankle function questionnaires. Then, reflective markers were attached to their bodies, and they were instructed to run at the preferred speed on the 9-m runway thrice. 3D joint angles for ankle, knee, and hip joints were exported, and their mean values and 95% confidence intervals were calculated. Ensemble curve analysis was conducted to compare running kinematics between the groups. RESULTS The LAS group exhibited fewer dorsiflexion angles and more inversion angles compared to the control group. Excluding the dorsiflexion deficits and more inverted ankles, there were no significant differences between the groups. CONCLUSIONS Although the ankle kinematic patterns found in this paper are not considered LAS risk factors, it will be able to identify precise LAS risk factors with prospective design (e.g., lower extremity movement patterns) as well as intrinsic risk factors.
PURPOSE This study aimed to identify the influence of certain factors on spectators' spectating behavior through the analysis of spectator-type Taekwondo spectators’ spectating behavior by applying the extended theory of planned behavior and embodied cognition theory and considering spectators’ desire to stay. METHODS A total of 305 surveys were used as the final sample. SPSS 24.0 and AMOS 26.0 were used for frequency , correlation, confirmatory factor, and structural equation model analyses. RESULTS First, attitudes, subjective norms, perceived behavioral control, and prior knowledge, which are predictors of the extended theory of planned behavior, had a statistically significant effect on the spectators’ desire to stay. Second, the spectators’ desire to stay had a statistically significant effect on the spectators’ content , environment, and behavior. Third , the spectators’ content and environment, which are sub-factors of the embodied cognition theory, had a statistically significant effect on the spectators’ behavior. CONCLUSIONS The study results suggest that attitudes, subjective norms, perceived behavior control, and prior knowledge, which are predictors of the extended theory of planned behavior, have a positive effect on the embodied cognition and spectator behavior of spectator-type Taekwondo spectators.
[Purpose] This study was designed to explore Yuna Kim’s psychological strengths and the contextual factors, which led her to obtain the gold medal and the reflection of peak performance and preparation at the 2010 Olympics. It was hoped that by sharing the experience of one of the top athletes, other athletes would learn from her and prepare themselves better for Olympics in the future. [Methods] A case study method was applied with a qualitative approach. To obtain the purpose of the study, five in-depth interview sessions including introductory and member checking procedures were conducted. The interviews were recoded and transcribed verbatim, and content analysis was used to inductively analyse the data. [Results] The four general dimensions that were discovered in the results included Social-external Factors, Personal Traits, Coping Strategies, and Peak Performance. The social-external factors consisted of social support and attached/detached relationships while personal traits were personality traits, confidence and motivation. Coping strategies to overcome external and situational pressures were detached coping and resilience whereas peak performance was reflected on flow and the state of being mindful. [Conclusion] In conclusion, Yuna Kim’s strength was parallel with the previous research on the top athletes and other findings such as adaptive perfectionism and a sense of rivalry in the research were discussed.
Purpose The purpose of this study was to identify how the three variables of consumer confusion proneness affect consumers' negative emotion, word of mouth, trust and decision postponement during the process of purchasing golf club. Futhermore, this study looked through the moderating effect of the personal characteristics in the relation between consumer confusion proneness and negative emotion. Method A total of 850 questionnaires were used for data analyses(i.e., frequency analysis, confirmatory factor analysis, structural equation modeling) with PASW 18.0 and AMOS 18.0. The results of the study are as follow. Results First, all of the subordinate factors of consumer confusion proneness had a significant effect on the consumer's negative emotion. Second, consumer's negative emotion had a significant effect on negative WOM. Third, consumer's negative emotion had no significant effect on distrust. Fourth, consumer's negative emotion had a significant effect on decision postponement. Fifth, the moderating role of negative effectivity partially had a significant influence in a relation ship between confusion proneness and negative emotion. Sixth, the moderating role of intolerance of uncertainty had a significant influence in a relation ship between confusion proneness and negative emotion. Conclusion The results of this study contributed to provide fundamental information on over all golf industry as in service providing point of view as well as development and application relate to it.
Purpose The purpose of this study was (1) to develop and to apply the PE classes based on Sportscasting Model on Creativity and Character and (2) to analyze the effects of PE classes on Creativity and Character. Methods Participants were 10th high school students(N=172) who had not experienced PE classes on Sportsasting Model. Data were collected using An Integrated Creativity Test(Lee & Lew, 2012), open-ended questionnaires and in-depth interviews with students. The data were analyzed through paired samples t-test and qualitative content analysis. Results Results showed that (1) Table-tennis and volleyball lessons on Sportscasting Model were developed and applied, and (2) significant differences were observed in creative thinking and creative personality of students’ creativity scores after lessons. And 14 creativity factors and 10 character factors were drawn from the analysis of questionnaires and interviews. Conclusion And to conclude, Sportcasting Model is efficient in developing creativity and character. Discussions were provided in terms of the development and application of PE classes based on Sportsasting Model and the effectiveness of Sportscasting Model.
Purpose The purpose of this study is to examine the location, rate, cause, and types of injuries according to the injured area by age and sports in female athletes. Methods The subject of the study was 426 female athletes who were registered as combat sports(Judo, Taekwondo, Fencing) athletes at the Korean Sports & Olympic Committee. We collected the data via online questionnaires, and conducted a frequency analysis using R statistics program. Results As a result, 51.4% of athletes experienced injuries in the past year, and the highest injury rate was shown in Taekwondo-University(0.43) during competition and Taekwondo-Professional(5.55) during training. The cause of injuries during competition was mainly due to 'as a result of me or the opponent's hittings, skills, or fouls' among internal factors, and 'recurrent injuries' among external factors. Among internal factors during training except for torso area and professional athletes, most of the injuries were also caused by ‘as a result of me or the opponent's hittings, skills, or fouls’ and ‘recurrent injuries’ among external factors. The frequency of injury was the highest in the lower extremity area across all age groups. The most frequently injured area, in the case of Judo, is skin-bleeding in the head, skin-bruise, muscle-inflammation, bone-fracture, spondylopathy(disc, stenosis, etc.) in the torso, muscle-inflammation in the upper extremity, ligament-sprain, rupture in the lower extremity. Taekwondo athletes had skin-bruise in the head, upper and lower extremities, and muscle-inflammation in the torso area, as the frequent injury cases, and Fencing athletes had all skin-bruise regardless of injuries. Conclusions The results of this study will be used to take measures for preventing injuries or to change training programs.
PURPOSE With participants in recreational sports clubs, this study clarified positive psychological capital’s mediating effect on the relationship between exercise commitment and perceived stress. METHODS A survey conducted with individuals actively engaged in recreational sports a yielded data for statistical analysis from 296 respondents. Data processing involved frequency analysis, confirmatory factor analysis, reliability analysis, correlation analysis, structural equation modeling, and testing for mediating effects using the SPSS 29.0 and AMOS 29.0 programs. RESULTS First, results showed that exercise commitment did not significantly impact perceived stress. Second, exercise commitment positively influenced positive psychological capital. Third, positive psychological capital negatively impacted perceived stress. Fourth, positive psychological capital mediated completely between exercise commitment and perceived stress. CONCLUSIONS This research encourages participation in physical activities, especially among those with low physical activity levels, because it positively affects both physical and mental well-being, ultimately enhancing social benefits and overall quality of life.
