The purpose of this study was to provide managers and owners of Korea professional baseball teams with the necessary information for improving managerial performance by fan acquisition and retention. This paper chose LG, Nexen, and SK fans over the age of 17 as population of this study who visited at least twice home games held in the Jamsil, Mokdong, and Munhak baseball stadium. For the analysis of data, 413 questionnaires were used using SPSS 15.0 Windows and Amos 7.0. To examine respondents demographics traits, frequency analysis was processed and reliability analysis, confirmatory factor analysis and correlation analysis for relationship among the variables were conducted. Also, convergent validity analysis and discriminant validity analysis were made. Finally, path analysis was made for the verification of model suitability and of research hypotheses through structure equation modeling. The research results are as per the below. First, team attributes like physical facilities, team performance and licensing had significantly positive influence on consumption emotion. Second, team attributes like service and team performance significantly positive impact on viewing value. Third, consumption emotion had significantly positive impact on revisit intention. Fourth, viewing value had significantly positive impact on revisit intention.
[Purpose] The purpose of this study was to determine the influence of complex exercise and chromium supplement on healthe-related physical fitness, appetite regulating hormones, and diabetes risk factors in obese elementary school students. [Methods] The subjects were 32 obese elementary students over 25 kg/m2 to BMI, 8 complex exercise with high chromium supplement group (CE+HC), 8 complex exercise with low chromium supplement group (CE+LC), 8 complex exercise with placebo group (CE+PL), and 8 placebo group (PL). The subjects have performed the exercise program for 70 minutes a day and 3 times a week with aerobic and anaerobic exercise during 12 weeks. Also, low and high chromium supplement group took a peel 50 ug and 400 ug respectively at the same time and place. [Results] There were significant decreases in body fat to CE+HC compared with CE+PL (p<.05) and significant increase in muscle mass compared with CE+PL (p<.05). However, there were no significant differences in body weight, BMI, muscular strength, muscular endurance, and flexibility between groups. For appetite regulating hormones, there is a significant difference to ghrelin in CE+HC compared with CE+PL (p<.05) and there were significant differences to glucose and insulin significantly decreased in CE+HC compared with CE+PL (p<.05) in diabetes risk factors. [Conclusion] In conclusion, there were positive responses for body composition and diabetes risk factors for the twofold cases through complex exercise and high chromium supplement, but not for physical fitness and appetite regulating hormones.
PURPOSE The purpose of this study was to investigate the effects of 8-week aerobic exercise and polyphenol intake on body composition, cardiovascular response, vascular endothelial function, and physical fitness at rest and during exercise in prehypertensive men. METHODS The study included twenty-eight males in their 20-30 years of age with prehypertension. Participants in the aerobic exercise + polyphenol intake group (EX + PP; n = 14) performed aerobic exercise three sessions/week, 30 min/session, at 65% of the heart rate reserve, and consumed polyphenol (grape seed extract 300 mg) for 8 weeks. Participants in the aerobic exercise + placebo intake group (EX + PL; n = 14) performed the same aerobic exercise; however, they consumed placebo instead of polyphenol. All independent variables were measured at pre-test and post-test, and the data were analyzed. RESULTS The main results of the study were as follows: 1) SBP and MAP at rest decreased significantly in EX + PP, while MAP decreased significantly in EX + PL group. 2) In the EX + PP group, CO increased significantly, whereas DBP, MAP, and TPR decreased significantly during the hand grip exercise. In contrast, CO decreased significantly, while DBP and TPR increased significantly in the EX + PL group during the hand grip exercise. 3) Regarding vascular endothelial function, % FMD increased significantly in EX + PP group. 4) Sit-up increased significantly in both EX + PP and EX + PL groups; however, sit-and-reach in EX + PP group was significantly higher than that in EX + PL group at post-test. CONCLUSIONS The findings of this study showed that the 8-week aerobic exercise would have positive effects on body composition, cardiovascular response, and physical fitness at rest and during exercise in hypertensive men. Additionally, polyphenol intake would contribute more towards reduction of blood pressure at rest and during exercise and improvement of vascular endothelial function.
There are expanding the base of amateur baseball with diverse factors and corporations are getting more interested in making opportunities to build relationships with customers by using this phenomenon. However, the previous research did not focus on examine practical effectiveness for relationship marketing methods as the strategy of the building relationship which was applied to sport events from diverse corporations. Therefore, the purpose of this study is to examine the practical effectiveness of the relationship marketing methods and the influencing process of the relationship marketing strategy applied to the amateur baseball. 150 players who took part in the amateur baseball tournament hosted by the on-line shopping mall company were selected for research samples with random assignment. To examine the practical effectiveness, 136 players' survey responses out of 150 responses were used for research data. For hypotheses testing, this study applied PLS structural equation model. This study presented that perceived face to face and listen as relationship marketing methods were significantly positive influenced on perceived relationship quality. In addition, perceived relationship advertising as relationship marketing methods were significantly positive influenced on perceived purchase intention. Moreover, perceived relationship quality was significantly positive influenced on perceived purchase intention. In the case of mediating effect with considering relationship quality, there was partial mediating effect for relationship advertising and face to face, and there was complete mediating effect for listen.
