The purpose of this study was to develop an instrument that measures participantsʼ satisfaction in sports instructor training programs. The instrument development process includes focus group interviews, parallel analysis, and validity and reliability tests. Data were collected from 897 participants from three regular training sessions and were analyzed primarily using SPSS and MPlus software. The results indicated that the service satisfaction of sport instructor programs has an underlying three sub-factors, including ʻadministrative supportʼ, ʻcurriculum contentsʼ, and ʻlearning environmentʼ. This study can provide helpful information to managers in improving their respective sport instructor training programs.
Purpose This study aimed to investigate the impact of perceived service quality on satisfaction, and behavioral intention in migrant members of German sport clubs. Methods The questionnaire was structured in four sections: perceived service quality (four dimensions and 12 items), satisfaction (two items), and behavioral intention (two items). With data from 438 members of 33 sport clubs in western Germany, SPSS 23.0 and AMOS 23.0 were utilized to conduct factor analysis, reliability, validity, and structural equation modeling analysis. Results The results of this study indicated that (1) staff, sport program, interaction, and physical environment in perceived service quality had a significantly influence on satisfaction, (2) staff, sport program, and interaction significantly affected behavioral intention, and (3) satisfaction was found to have significantly impact on behavioral intention. Conclusions The delivery of high-quality services can promote satisfaction, which in turn lead to behavioral intention. The empirical results suggest that the practitioners and sport club mangers should understand the importance of perceived service quality for the retention of members in sport clubs.
Purpose This study attempted to investigate the difference on job satisfaction and service quality between non-regular and regular workers in commercial sports facilities. Methods With the purpose of the study, the purposive sampling as the non-probability sampling method was used to intentionally select the representative cases. We conducted through utilizing in-depth interviews with 6 non-regular and regular workers, respectively, who have worked for more than a year at total commercial sports facilities holding more than 3 programs with more than 500 memberships. This study aimed to explain real phenomena as much as possible by utilizing NVivo 11, one of qualitative research method programs, on the basis of raw data. Results In conclusion, non-regular and regular employment types in commercial sports facilities did not affect service quality provided for customers. However, it was derived that there was a slight difference between regular and non-regular workers on job satisfaction. Conclusion It is necessary to improve the wage and compensation system for regular workers as well as the labor policy to improve treatment of the wage according to the qualification of non-regular workers in commercial sports facilities. In spite of the instability of non-regular workers, the effort of converting into regular workers would evoke organizational commitment, loyalty, and attachment of non-regular workers, when properly acknowledged.
Purpose The purpose of this study was to verify the importance and satisfaction of service quality of visitors to screen baseball using the Importance-Performance Analysis. Methods Selected visitors who participated in screen baseball using convenience sampling of non-probability sample method from January 26 to May 27, 2017, and conducted a questionnaire survey to a total of 213 data were used in this study except 17 data which were untrustworthy responses or non-responses. SPSS 21.0 statistical program were used to exploratory factor analysis, reliability analysis, frequency analysis and IPA. Results The results were as follows. first of all,Ⅰquadrant derives 7 items including modernized facilities and equipments. Next, Ⅱ quadrant, there are 5 credibility of the program and continuous service provision. Also, in the quadrant Ⅲ, the service promised to the customer and the interest and effort of the staff in case of trouble were confirmed.. In the quadrant IV, four items were analyzed such as the interest in the members and the matching of the members' use time. In the analysis of Slack's(1994) diagonal model, twelve kinds of improvements such as costumes, appearance, internal facilities and services promised to customers were derived. In addition, there are 5 appropriately provided properties such as modern facilities and equipment, and facilities suitable for enjoying baseball. Finally, in the attributes that are provided in excess, four attributes are indicated, attention to members and matching of members' use time. Conclusion Based on the results of this study, it is meaningful to be a marketing and management practice data for operating the screen baseball.
Purpose The purpose of this study was to empirically analyze the relationship between a commercial sports centers employees’ empathy, job satisfaction, customer orientation, service quality & organization loyalty through structural equation model analysis. Methods For this purpose, this study set 205 employees’ at the eleven commercial sports centers located in Seoul as the research subjects. In an effort to verify the proposed structural model, this study used IBM SPSSWIN Ver. 21.0 and AMOS 18.0. Results First, cognitive empathy had a positive effect on job satisfaction. Second, emotional empathy had a positive effect on job satisfaction. Third, communication empathy had a positive effect on job satisfaction. Fourth, job satisfaction had a positive effect on customer orientation. Fifth, job satisfaction had a positive effect on service quality. Sixth, job satisfaction had a positive effect on organization loyalty. Seventh, customer orientation didn’t had a positive effect on organization loyalty. eighth, service quality had a positive effect on organization loyalty.
The purpose of this study was (a)to clearly define the concept of service quality as it relates to the online sports shopping mall, and (b)to develop and validate a psychometrically sound measurement scale, (c)examine the relationship among service quality and shopping satisfaction and intention of recommendation for marketing strategy internet sport shopping mall management. Following Churchill’s(1979) suggestions, the author developed internet Sports Shopping Mall Service Quality(E-SSMSQ). For the development E-SSMSQ (1)literature review, (2)focus group interview, (3)in-depth interviews (4)pilot test(n=97), (5)first data collected(n=459), (6)Frequency analysis, descriptive analysis, exploratory factor analysis(EFA) and reliability analysis for items evaluation, (7)confirmatory factor analysis(CFA) and correlation analysis for scale validation, (8)CFA, correlation analysis and structural equation model(SEM) test for predictive validity used second data collected(n=471). The current study conceptualized the service quality in the context E-SSMSQ by incorporating interaction, efficiency, order processing, information, security, and design. The authors also developed 20 items E-SSMSQ. The results of SEM support the psychometric property of the scale. First, interaction, efficiency and order processing of E-SSMSQ had significantly influence on internet shopping mall satisfaction. Interaction, efficiency, security, and design of E-SSMSQ had significantly influence on internet shopping mall intention of recommendation.
PURPOSE This study aims to provide empirical foundational data for the development of a new profit model in Korean professional baseball. It does so by examining the influence of professional baseball NFT product attributes on customer perceptions of value, satisfaction, and purchase intention. METHODS Data were collected from consumers who have experience purchasing KBOLLECT. A total of 363 samples were collected for analysis. Surveys were utilized for data collection, encompassing 39 items that measured product characteristics, perceived value, satisfaction, purchase intention, and demographic information. Using the collected data, various statistical analyses were conducted including descriptive statistics, exploratory factor analysis, reliability analysis, correlation analysis and multiple regression using SPSS version 21. The ensuing results from the correlation analysis and multiple regression analysis are as follows. RESULTS Product features, including aesthetics, symbolism, and scarcity, had a positive impact on consumer’s perceived emotional value. Moreover, product features, encompassing aesthetics, symbolism, scarcity, and creativity played a significant role in enhancing consumer’s perceived economic value. Furthermore, product attributes such as aesthetics, symbolism, and creativity positively contributed to consumer’s perceived social value. Similarly, product features comprising aesthetics, scarcity, creativity, and symbolism positively affected consumer’s perceived intellectual value. Additionally, the research revealed that product features related to aesthetics, symbolism, creativity, and scarcity were instrumental in bolstering consumer. Importantly, these very attributes, including aesthetics, symbolism, scarcity, and creativity, exhibited a positive influence on consumers’ purchase intentions. CONCLUSIONS In conclusion, this study underscores the substantial impact of professional baseball NFT product characteristics on consumers’ perceptions, satisfaction, and purchase intentions. To maintain enduring relationships with consumers who engage with professional baseball NFT products, it is essential to fortify these product attributes and offer diverse services utilizing them.
PURPOSE This study presents policy implications drawn from a factual survey on the sports services industry in Korea, aiming to understand its current status and provide systematic support for high growth sectors. METHODS The research involved 600 companies across 18 sports service industry sectors, with growth potential assessed using standardized Compound Annual Growth Rate (CAGR) scores based on indicators such as the number of businesses, employees, sales, business productivity, and labor productivity. RESULTS Results revealed that high-growth sectors were more prominent in the Incheon/Gyeonggi regions, while general sectors showed higher proportions in the Seoul area. Satisfaction with government support programs was above average in high-growth sectors, contrasting with lower satisfaction in general sectors, depending on the criteria. Both high-growth and general sectors faced difficulty securing liquid assets, expressing expectations for government financial support, such as expanded loans. CONCLUSIONS Therefore, a policy for achieving regional balance for sports service industries concentrated in the metropolitan area and differentiation in regional sports service industries is necessary. Through a paradigm shift in business support, the competitiveness of the sports services industry can be enhanced, and comprehensive policies for the domestic sports service industry must be formulated.
PURPOSE The purpose of this study is to analyze various citation patterns such as the scope and intensity of the academic influence of Korean "Kinesiology" studies. METHODS To this end, this paper collected and analyzed 17,693 target articles published in 22 KCI-accredited “Kinesiology” related journals from 2001 to 2014, and 98,941 citing cases that took advantage of target articles as references. Specifically, this paper analyzed the citation pattern by dividing it into two parts. First, this paper analyzed the distribution of citations in individual target articles and the top-cited articles and top-cited researchers. Second, this paper also analyzed the citing articles; such as in which journal, what academic field, and in what pattern the “Kinesiology” target articles were cited. RESULTS As a result, 15% of the target articles were not cited at all for five years after publication, while 6.8% of papers were cited more than 17 times, which was exceptionally more cited compared to the majority of target articles. There were no research topics exclusively exerting influence in Korean "Kinesiology" research, but relatively many cited thesis topics include 'self-management, 'leisure statement', 'psychological well-being', 'self-confidence', 'service quality', and 'leisure flow'. Besides, the Korean "Kinesiology" articles accounted for 76% of the total of about 98,000 citations, having greater influence within the same academic field than other academic fields. CONCLUSIONS This study contributes to the relevant literature in that it is one of the early endeavors to study the citation pattern for the entire Korean kinesiology articles.
Purpose The current study reexamined the financial value of National Fitness Award. Methods To determine the economic value of National Fitness Award, we incorporated 6 willingness to pay(WTP) models using contingent valuation method(CVM). The data were collected from 250 members and 250 non-members of National Fitness Award(NFA) who were over 19 years old. Out of 500 completed questionnaires, total of 489 usable questionnaires were used for data analyses. Among 489, the WTP were calculated after 125 protest responses were discarded. The data were analyzed with SPSS 24.0 for frequency analysis, descriptive statistics, reliability test, and exploratory factor analysis. Stata 14.0 and R programs were used for calculating WTP. Results First, WTP was positively influenced by household income. Second, WTP was positively influenced by satisfaction level among members. Third, willingness to pay (WTP) for the National Fitness Award were 30,877won (Mean WTP), 29,455won (Median WTP), 25,829won (Truncated WTP). The average WTP was 28,720won. Conclusions Although National Fitness Award has been provided as free service to Korean people, previous study noted problems in facility and promotion. For the National Fitness Award to possess sustainability with proper service quality, it may need to be changed to fee based service. The current study suggested that, should it be changed to fee-based service, the proper price for the service is 25,000won.
