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Original Articles
515
The Effect of Cognitive and Affective trust on Sport Fan Behavior after Team’s Loss: A case of the US men’s national soccer team viewership
Namkyeong Jang, Jisuk Chang, Yukyoum Kim
Korean J Sport Sci. 2021;32(2):288-306.   Published online June 30, 2021
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The effects of sports-for-all club members self-esteem and self-determination on consumption propensity, product identification & purchase behavior
Jae-Woo Lee, Jung-Hee Jung
Korean J Sport Sci. 2020;31(4):745-758.   Published online December 31, 2020
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Theoretical challenges of team identification
Hyungil Kwon
Korean J Sport Sci. 2019;30(3):529-539.   Published online September 30, 2019
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Relationships among Title Sponsor's Social Inference, Sponsor Attitude Formation, and Sponsorship Effect in the Professional Volleyball Context
Se-Hyuk Park, Jung-Hee Jung
Korean J Sport Sci. 2017;28(1):138-154.   Published online March 31, 2017
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The Relationships among Purchasing Tendencies, Brand Identification, Consumer-Brand Relationships, and Brand Loyalty of Sports Club Members
Se-Hyuk Park, Jung-Hee Jung
Korean J Sport Sci. 2016;27(3):575-587.   Published online September 30, 2016
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Structural Relationship between Sponsor-Identification and Event-Identification in Professional Volleyball Customer Loyalty
Ill-Gwang Kim, Jung-Hee Jung
Korean J Sport Sci. 2015;26(3):596-610.   Published online September 30, 2015
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Structural Relationship among Brand Evaluation, Brand Identification, Brand Relationship, and Brand Loyalty towards Professional Baseball Title Sponsors
Kwang-Soo Lee, Jung-Hee Jung
Korean J Sport Sci. 2014;25(4):726-740.   Published online December 31, 2014
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Influence of Conspicuous Consumption and Influence of Reference Group of a MTB Club Members on Club Identification, MTB Attitude and Relation Continuity Intention
Kwang-Soo Lee, Jung-Hee Jung
Korean J Sport Sci. 2014;25(2):341-353.   Published online June 30, 2014
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The Relational Analysis Among the Team Attribute, Consumption Emotion, Viewing Value and Revisit Intention for Korea Professional Baseball
Bumgyu Im
Korean J Sport Sci. 2014;25(1):145-156.   Published online March 31, 2014
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Sponsoring Parent Company’s Image, Products and Behavioral Outcomes
Junsang Ahn, Jae-Beom Suh, Hyun-Seo Yi
Korean J Sport Sci. 2014;25(1):120-130.   Published online March 31, 2014
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Korean Journal of
Sport Science

Print ISSN: 1598-2920
Online ISSN: 2233-7938



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