PURPOSE This study aims to examine the mediating effect of viewing flow on the relationship between perceived authenticity among [Kick A Goal] female viewers’ and football participation intention. METHODS A total of 414 questionnaires were distributed to [Kick A Goal] female viewers, aged from 20s to 60s, who had no experience in football. Among the collected questionnaires, the data used for the final analysis was 338 after data cleaning. The data analysis was conducted using SPSS 25.0, and it included frequency analysis, descriptive statistics analysis, correlation analysis, simple regression analysis, and a three-step mediation analysis proposed by Baron & Kenny(1986). RESULTS This study’s results were as follows: First, the perceived authenticity of female viewers positively affected viewing flow. Second, the viewing flow of female viewers positively affected their football participation intention. Third, viewing flow fully mediated the relationship between perceived authenticity and football participation intention. CONCLUSIONS In summary, this study suggests that it is significant to produce programs with authenticity and maximize viewing flow to further enhance the intention of female viewers to participate in football.
PURPOSE This study aims to identify how the [Goal Kicking Women] TV program has changed the perceptions of male viewers on women’s football. METHODS Using a qualitative research design, semi-structured interviews were conducted with 8 male viewers who are in their 50s. Thematic analysis was used to draw implications from the interviews. RESULTS Results show that having watched [Goal Kicking Women], 1) participants have become more familiarized with women playing football; 2) participants’ initial stereotype about women’s alleged inferiority in football has changed, as the performance of female stars in the program, who did not have any experience playing football, improved; and 3) the genuine passion that female stars showed for football made participants think that women’s football was just as good as men’s. CONCLUSIONS This study provides practical and academic implications, as it identifies men’s perceptions on women’s football and analyzes the influence of [Goal Kicking Women]. To conclude, establishing a foundation for planning and implementing effective policies to promote women’s football in South Korea is recommended.
PURPOSE This study aims to provide policy recommendations for the development of women’s football and the enhancement of the Women’s University Football League (WUFL) by examining participant satisfaction and meaningfulness of football. METHODS To achieve this goal, we distributed survey questionnaires, including 5-point Likert scale and open-ended questions, and subsequently analyzed 153 responses using qualitative data analysis software, N-vivo. RESULTS Our findings reveal that female students actively engaged in the WUFL express high overall satisfaction. Furthermore, participants perceive football as a source of happiness, an energy booster, and a platform for new experiences. Their involvement in football goes beyond typical leisure; it is regarded as a form of serious leisure. DISCUSSION AND CONCLUSIONS Based on these results, we propose actions such as fostering and elevating amateur women’s competitions, promoting female students’ participation in football, and developing a comprehensive strategy for increasing women’s enjoyment of playing football.
PURPOSE This study reviews the operational status of the four courses that comprise the 'International Referee Development Program' in 2022 and 2023, analyzes participant satisfaction and feedback, and derives policy implications for the program’s future direction from the perspective of its operators. METHODS To achieve the study objectives, a literature review was conducted, survey items were developed, and expert meetings were held. RESULTS The four sub-courses within the 'International Referee Development Program' were analyzed by comparing modifications made between 2022 and 2023, evaluating satisfaction survey results, and identifying operational improvements. From the operators’ perspective, the study emphasized the urgency of conducting a comprehensive review of the scope of sports included in the referee development program, establishing clear evaluation criteria for selecting and monitoring focus areas, enforcing sanctions for dropouts under the current format and maximizing outcomes through long-term support. CONCLUSIONS It is expected that by establishing more macro-level and practical key performance indicators (KPIs) under the guidance of the Ministry of Culture, Sports, and Tourism and the Korea Sports Promotion Organization, the program’s continuity and direction will be maintained, even in the event of changes in responsible personnel.
PURPOSE This study presents policy proposals based on literature review and document analysis in relation to sport concussion. METHODS Online documents were collected from sports organizations of the United States, the United Kingdom, and South Korea that either supervise sports concussion management policies or govern specific sports at different levels. RESULTS The results and implications of the study were as follows. First, safety education on sports concussion should be strengthened quantitatively and qualitatively, be required by all sports stakeholders, and will need to be executed by utilizing new technology platforms. Second, sports governing bodies must present a concussion safety policy tailored to each sport by distinguishing between youth and professional sports. Finally, discussions regarding the legalization of domestic sports concussion safety policies should take place in a timely manner. CONCLUSIONS These precautionary approaches would contribute to raising awareness on concussions in sports and help build a safer environment for sports.
