Purpose The purpose of this study was to empirically analyze the relationship between a sports-for-all club members self-esteem and self-determination, conspicuous consumption, ethical consumption, product identification, positive word of mouth & repurchase intention through structural equation model analysis. Methods For this purpose, this study set 279 members at the nine sports-for-all club located in national capital region as the research subjects. In an effort to verify the proposed structural model, this study used SPSSWIN Ver. 23.0 and AMOS 18.0. Results First, self-esteem had a positive effect on conspicuous consumption. Second, self-determination had a positive effect on ethical consumption. Third, conspicuous consumption had a positive effect on product identification. Fourth, ethical consumption had a positive effect on product identification. Fifth, product identification had a positive effect on positive word of mouth. Sixth, product identification didn’t had a positive effect on repurchase intention. Seventh, positive word of mouth had a positive effect on repurchase intention.
Purpose The purpose of this study was to empirically analyze the relationship between a commercial sports centers employees’ empathy, job satisfaction, customer orientation, service quality & organization loyalty through structural equation model analysis. Methods For this purpose, this study set 205 employees’ at the eleven commercial sports centers located in Seoul as the research subjects. In an effort to verify the proposed structural model, this study used IBM SPSSWIN Ver. 21.0 and AMOS 18.0. Results First, cognitive empathy had a positive effect on job satisfaction. Second, emotional empathy had a positive effect on job satisfaction. Third, communication empathy had a positive effect on job satisfaction. Fourth, job satisfaction had a positive effect on customer orientation. Fifth, job satisfaction had a positive effect on service quality. Sixth, job satisfaction had a positive effect on organization loyalty. Seventh, customer orientation didn’t had a positive effect on organization loyalty. eighth, service quality had a positive effect on organization loyalty.
Purpose The purpose of this research is to empirically analyze the relationship between a indoor swimming pool on perceived risk & perceived benefit, emotion responses, class attitude, and word-of-mouth intention through structural equation model analysis. Methods This study set 224 members at the six private indoor swimming pools located in Gyeonggido as the research subjects. As for sampling method, convenience sampling method was used, and self-administered questionnaire was used for the survey. In an effort to verify the proposed structural model, this study used SPSSWIN Ver. 23.0 and AMOS 18.0. Results First, perceived risk had a positive effect on positive emotion. Second, perceived risk had a positive effect on negative emotion. Third, perceived benefit had a positive effect on positive emotion. Fourth, perceived benefit did not have a positive effect on negative emotion. Fifth, positive emotion had a positive effect on class attitude. Sixth, negative emotion did not have a positive effect on class attitude. Seventh, positive emotion had a positive effect on word-of-mouth intention. Eighth, negative emotion did not have a positive effect on word-of-mouth intention. Ninth, class attitude had a positive effect on word-of-mouth intention.
Purpose The purpose of this research is to empirically analyze the relationship between a indoor swimming pool on service quality and involvement, place attachment, place attitude & relationship continuity intention through structural equation model analysis. Methods For this purpose, this study set 241 members at the five private indoor swimming pools located in Seoul as the research subjects. In an effort to verify the proposed structural model, this study used IBM SPSS WIN Ver. 21.0 and AMOS 18.0. Results As a result, First, the results showed that service quality had a positive effect on place identity. Second, it was found that service quality had a positive effect on place dependence. Third, the results showed that involvement didn't have a positive effect on place identity. Fourth, involvement didn’t have a positive effect on place dependence. Fifth, the results showed that place identity had a positive effect on place attitude. Sixth, the results showed that place dependence had a positive effect on place attitude. Seventh, place attitude was found to had a positive effect on relationship continuity intention.
Purpose The purpose of this study is to empirically inquire into the relationship between a indoor swimming pools employee’s group cohesiveness, swimming pool identification & communication and job satisfaction, customer orientation, long-term orientation, and positive word of mouth through structural equation model analysis. Methods For this purpose, For this purpose, the survey targeted 221 workers working at 10 swimming pools in Seoul for over three months. For sampling method, convenience sampling method was used, while the questionnaire was self-administered. In an effort to verify the proposed structural model, this study used IBM SPSSWIN Ver. 21.0 and AMOS 18.0. Results First, group cohesiveness, swimming pool identification & communication has positive influence on the job satisfaction. Second, job satisfaction has positive influence on the customer orientation. Third, job satisfaction has positive influence on the positive long-term orientation. Fourth, customer orientation has positive influence on the positive word of mouth. Fifth, long-term orientation has positive influence on the positive word of mouth.
The purpose of this study was to investigate the relationships among purchasing tendencies, brand identification, consumer-brand relationships, and brand loyalty by analyzing structural equation model. A survey was conducted by using members(n=220) of 8 sport clubs located in Chungcheong Province. The data were recorded and analyzed using the SPSSWIN Ver. 21.0 and AMOS 18.0 to analyze the structural equation model. The findings of this study were as follows: First, brand purchasing had a significantly negative effect on brand identification. Second, rational purchasing was found to impact significantly on brand identification. Third, loyal purchasing did not show significant impact on brand identification. Firth, brand identification was found to significantly influence on brand love, brand interdependence, and brand loyalty. Fifth, brand love had no positive impact on brand loyalty. Finally, interdependence was found to impact significantly and positively on brand loyalty.
