PURPOSE This study aims to critically read the film <Run-Off 2> in a manner in which its narrative represents and constructs the multicultural subject as the fearful and compassionate “other,” and its structure and meanings reconciles with the concept of cultural citizenship. METHODS This research is informed by two methods: 1) text analysis by deconstructing the narrative structure and flow, and 2) contextual interpretation focussing on understanding the significance of the filmic representation in the Korean historical, political, social, and cultural contexts. RESULTS The narrative of the film portrays and constructs the multicultural subject as a cultural other, with specific styles of representation, in which stereotypical description, otherizing tropes of double process, and recognition struggle for cultural citizenship. CONCLUSIONS The study summarized the present research and laid out some suggestions for critical studies of sport films from an interdisciplinary approach and cultural studies-based methods.
PURPOSE This study examined how consumers' visual attention to ads during eSports media consumption varies over time. METHODS An experimental study with a single factor, three-level within subject experimental design was conducted, utilizing an eye-tracker to measure visual attentions, including fixation count and duration. Seventy-eight students from a national university in city B participated in the experiment. A repeated measures ANOVA was conducted using the open-source statistical program R to test the research hypothesis. RESULTS Both the fixation count and duration were highest for the first ad and then gradually decreased for the second and third ad. CONCLUSIONS It is recommended that eSports sponsors should consider differentiating ad pricing based on the order of exposure, then expose the first ad presented more frequently and for extended periods, and consider different shapes, colors, and movements to prevent adaptation to the initial allocation of attention.
PURPOSE The purpose of this study was to explore violence in the Korean sports world and examine the reality of sports violence in the past and present by reflecting the voices of the field and academia through an in-depth analysis. METHODS First, through a systematic literature analysis, the essential problems of sports violence that have been discussed in academia were explored. Next, based on this, perception was explored by applying a multi-case study method to an in-depth analysis of the opinions of experts in academia and the field. Finally, by deriving the research results and discussing them, implications for this study were provided. RESULTS First, the essential problem of sports ethics was the change in sports ethics perception that was different from the sports ethics problem caused by the diversification of victoryism. Second, the essential problems of sports violence were ethics and sports ethics in society with different standards, and the unaltered perception and culture of sports ethics. Third, the problems and causes of sports violence were institutional changes and practical limitations of physical violence, control of the possibility of violence, insensitive verbal violence, cyber violence as a new form violence due to changes in the times, and rationalizations of bystanders. CONCLUSIONS This study is expected to serve as a catalyst for the field and academia by exploring the phenomenon of sports violence in more depth through the problems of violence by type and its causes according to the changing times.
PURPOSE The purpose of this study was to develop a non-face-to-face self-regulation training program for middle and high school student-athletes through the conduct of a group online video counseling session, as well as to verify the effectiveness of such a tool. METHODS Based on the models of Zimmerman(2000) and Han Si-wan (2008), the 12-session non-face-to-face self-regulation training program consisting of interactions involving cognitive, emotional, and behavioral factors was developed and used on a 16-member experimental group. Additionally, self-regulation and mental toughness questionnaires were given to each member before and after the program, and the results were compared with the results of a 17-member control group. Since a qualitative evaluation was conducted, recorded training contents were organized into a text file; after which, a step-by-step coding procedure was performed, and then meanings and themes were identified and categorized. RESULTS Quantitative analysis found that the volitional inhibition mode of the control group decreased significantly; this was in comparison to the increase in the self-regulation mode of the experimental group. In addition, among the seven sub-factors of the mental strength test of the experimental group, a significant increase was found in the post-test of self-belief, attention control, emotional regulation, resilience, and optimism factors. As a result of qualitative data analysis, they complained of difficulties in the early stages of participation, but gradually recognized their problems and searched for changes, showed changes in cognition, emotion, and behavior as they approached the end of the study period. CONCLUSIONS It can be said that the non-face-to-face self-regulation training program helped student athletes improve their school life and performance by driving positive cognitive, emotional, and behavioral changes.
PURPOSE This study aimed to examine contemporary sports reality and its problems through the feature-length independent film <Not Out>, which focused on baseball, a popular sport, and highlighted its rather dark side. METHODS The researcher performed a textual analysis using the perspective of critical theory. RESULTS Gwang-ho was the hero of a walk-off hit in the national baseball competition final, who suffered from three career strikes during his third year of high school and thought that he had bright future ahead of him. Before the amateur draft, Gwang-ho boldly rejected the proposal of a trainee contract from a professional team (strike 1), then he was subsequently not selected in the amateur draft (strike 2), before he applied for the college entrance examination for baseball specialties, and was eventually rejected. (strike 3) In the end, he was able to enter college through a bribe given by his father (not-out situation). CONCLUSIONS <Not Out> is a film based on a true story, and it showcased the realities of elite sports by revealing the dynamics of society and school, where the main character responded with reluctance and indifference. This movie highlighted the realities of delinquency, violence, abusive language, bribe, and violations of the right to learn and how these have continued to evade the law despite being thought to be gone.