PURPOSE This study aimed to explore methods for stimulating consumer purchasing behavior in the sportswear market, where gaining a competitive edge through traditional means has become increasingly challenging, by focusing on the recently highlighted environmental, social, and governance (ESG) management practices. The objective was to present strategic alternatives for sportswear brands grounded in sustainable management and value creation. METHODS The research employed SPSS 21.0 and AMOS 21.0 for frequency analysis, reliability and validity analysis, confirmatory factor analysis, structural equation modeling, and mediation effect analysis. RESULTS First, among the sportswear brand‘s ESG message trust and ESG authenticity, only ESG authenticity positively impacted consumer behavior. Second, both the sportswear brand‘s ESG message trust and ESG authenticity were found to positively influence ESG congruence. Third, ESG message trust and ESG authenticity negatively affected ESG skepticism. Fourth, ESG congruence positively impacted consumer behavior. Fifth, ESG skepticism was found to negatively influence consumer behavior. The mediation effect analysis yielded the following results: First, the direct effect of ESG message trust on consumer behavior was not statistically significant; however, a full mediation effect was observed through ESG congruence and skepticism. Second, the direct effect of ESG authenticity on consumer behavior was statistically significant, with a partial mediation effect through ESG congruence and skepticism. CONCLUSIONS For sportswear brands to achieve sustainable management and profit generation, it is essential to explore methods for stimulating consumer purchasing behavior based on trust and authenticity in ESG messages.
PURPOSE This study investigated differences in gaze entropy according to skill level and temporal occlusion in table tennis serve reception. METHODS Study participants were divided into a skilled group (n = 6) and a novice group (n = 6). The study task involved sitting in front of a monitor while wearing an eye tracker, watching 36 serve videos, and predicting whether the ball’s length would be short or long by pressing the "Top" (short serve) or "Bottom" (long serve) pad on the selection response pad. RESULTS Overall, the later the temporal occlusion level, the faster the reaction time and the higher the judgment accuracy. At temporal occlusion levels 2 and 3, skilled participants showed higher judgment accuracy than novices. Analysis of heatmap and gaze entropy revealed that novices exhibited visual search toward the ball across all temporal occlusion levels (T1, T2, T3) and had high gaze entropy. In contrast, skilled participants generally showed visual search to the racket area depending on the temporal occlusion level, with low gaze entropy at T1 and T2, and a tendency for increased gaze entropy at T3. CONCLUSIONS Compared to novices, skilled participants had lower gaze entropy and fixated more on the racket area when predicting table tennis serves. Similarly, novices focused more on the ball than on the racket. The study also proposed the value of using heatmap and Shannon entropy for this type of analysis.
PURPOSE This study aimed to investigate the occurrence of sports injuries among badminton national team candidates during training camps and to identify appropriate measures for players to effectively manage and respond to such injuries in the future. METHODS The participants consisted of 123 individuals who took part in national team candidate training camps for badminton in 2022 and 2023. Record sheets were utilized to document the athletes' thoughts and opinions related to exercise injuries during the training period. RESULTS Badminton national team candidates experienced exercise-related injuries in various areas, including the ankles, thighs, knees, hips, shoulders, and back. Female players had a higher incidence of lower body injuries compared to their male counterparts. Through interviews with players about these injuries, individualized approaches involving appropriate rest and training adjustments were found to be necessary; additionally, educating the players about rehabilitation strategies for exercise injuries is essential. CONCLUSIONS When conducting recreational training activities, it is important to avoid fostering excessive competitive attitudes. Additionally, if potential risks are present within the exercise environment, it is crucial to assess and address these with the utmost caution.
PURPOSE This study aimed to develop the theory of child abuse of children with disabilities in Adapted Physical Education (APE). METHODS A grounded theory study was conducted based on a constructivist approach. Data were collected via in-depth interviews. Participants were 20 instructors selected based on theoretical sampling. The collected data were analyzed in the order of open coding, axial coding, and selective coding. RESULTS First, the direct causal conditions of abuse of children with disabilities in APE were the instructors’ and guardians’ distorted perception towards the disabled children along with the individual vulnerability of children with developmental disabilities. Second, the contextual conditions that form the background of the abuse of children with disabilities in APE included the burden of the instructor due to the unjust demands of the guardian of the child, the growth background of the instructor, and the repressive atmosphere of APE. Third, abuse of children with disabilities can be divided into three types: ‘active abuse’ based on the instructor’s distorted viewpoint of the child with a developmental disability, ‘passive abuse’ due to the unjust demands of the guardian, and ‘passive abuse’ due to the structural problems in the APE field. Fourth, the abuse of children with disabilities in APE, which can be distinguished by different characteristics, affects the instructor’s inner conflict and self-reflection. CONCLUSIONS This study approached the phenomenon of abuse of children with disabilities in Korean adapted physical education as a grounded theory, and the theory generated is expected to contribute to the establishment of strategies necessary to design adapted physical education in keeping with human rights.
