PURPOSE This study examined how consumers' visual attention to ads during eSports media consumption varies over time. METHODS An experimental study with a single factor, three-level within subject experimental design was conducted, utilizing an eye-tracker to measure visual attentions, including fixation count and duration. Seventy-eight students from a national university in city B participated in the experiment. A repeated measures ANOVA was conducted using the open-source statistical program R to test the research hypothesis. RESULTS Both the fixation count and duration were highest for the first ad and then gradually decreased for the second and third ad. CONCLUSIONS It is recommended that eSports sponsors should consider differentiating ad pricing based on the order of exposure, then expose the first ad presented more frequently and for extended periods, and consider different shapes, colors, and movements to prevent adaptation to the initial allocation of attention.
Purpose The purpose of this study is to explore the Instructor’s adaptation process of school P.E. environment in middle school sports club and to develop substantive level theory. Methods For this purpose, 17 sports instructors who had worked for more than 3 years at the middle school in Seoul were selected as research participants. The method of this study is the Grounded theory(Strauss & Corbin, 1990). Results The results of this study are as follows. First, as a result of open coding, the instructor's adaptation process of the school P.E. environment was organized into 104 concepts, 30 sub-categories, and 15 categories. Second, as a result of axial coding, a paradigm model for the adaptation process of the school P.E. environment was formed. Third, as a result of the selective coding, created the storyline of the adaptation process and made the core category, ‘instructor's adaptation process of the school P.E. environment in middle school’. Four types of adaptation process such as 'Acceptance type', 'Effort type', 'Compromising type' and 'Abandoning type' are derived through the formalization applied to the hypothesis of the core category. Conclusions Based on these results, the developed substantive level theory was evaluated and summarized.
PURPOSE This study aimed to develop the theory of child abuse of children with disabilities in Adapted Physical Education (APE). METHODS A grounded theory study was conducted based on a constructivist approach. Data were collected via in-depth interviews. Participants were 20 instructors selected based on theoretical sampling. The collected data were analyzed in the order of open coding, axial coding, and selective coding. RESULTS First, the direct causal conditions of abuse of children with disabilities in APE were the instructors’ and guardians’ distorted perception towards the disabled children along with the individual vulnerability of children with developmental disabilities. Second, the contextual conditions that form the background of the abuse of children with disabilities in APE included the burden of the instructor due to the unjust demands of the guardian of the child, the growth background of the instructor, and the repressive atmosphere of APE. Third, abuse of children with disabilities can be divided into three types: ‘active abuse’ based on the instructor’s distorted viewpoint of the child with a developmental disability, ‘passive abuse’ due to the unjust demands of the guardian, and ‘passive abuse’ due to the structural problems in the APE field. Fourth, the abuse of children with disabilities in APE, which can be distinguished by different characteristics, affects the instructor’s inner conflict and self-reflection. CONCLUSIONS This study approached the phenomenon of abuse of children with disabilities in Korean adapted physical education as a grounded theory, and the theory generated is expected to contribute to the establishment of strategies necessary to design adapted physical education in keeping with human rights.
In the field of Adapted Physical Activity, there is a dearth of research that has attempted to critically explore ethical issues arising in the field of practice. The reason why ethical considerations are needed in the field of practice is that adapted physical activity instructors can negatively affect other people's lives, such as students with disability, regardless of their intentions. Purpose Therefore, the purpose of this study is to apply ethical theories on ethical issues that may appear in the adapted physical activity practice field and consider their implications. Methods Through ethics theory, researcher attempted to critically examine what is right, wrong, or good or bad in the field of adapted physical activity practice. Results As a result of the research, ethical theories were considered and the contributions and limitations that each theory could offer to adapted physical activity practice were discussed.
Korea Sports Association for the Disabled have a responsibility for sports promotion of the disabled. After the launch of the organization 10 years have passed and now there ara a lot of achievement and challenges. By applying the system theory there ware derived many performance and ahallenge. First, in terms of system boundaries the organization requires an understanding of several related businesses within government departments and sports organizations to promote cooperation between business needs to enhance the professionalism. Second, in terms of the production system the organization requires specialization of the purpose, division of labor according to the principles of the process of professionalization, specialization according to the needs of beneficiaries, according to demographic characteristics. Third, in terms of keeping system the degree of formalization of business rules and procedures to enhance the selection, training, compensation of employees is necessary to improve the system and gather the information you need to perform tasks. Forth, in terms of adaptive systems research budget in view of the research need to be carried out as planned and secured by business efficiency and effectiveness, and to ensure accountability through evaluation utilizing external experts in departmental organizational diagnosis and assessment. Fifth, in terms of organization and management system there are necessary to affiliate effort to resolve the conflict between the hierarchical and reward trade-offs and goal setting and the use of resources allocation, substantiality of performance evaluation. Sixth, Five kinds of systems that require priority sector innovation efforts in the production system, management system, adaptive systems, maintenance systems, boundary systems in order.
PURPOSE This study aimed to examine the difficult realities, unresolved problems, and policy proposals of disability sports in Korea through the disability sports movies <Mal-aton> and <Glove>. METHODS We conducted a textual analysis from the perspective of critical theory. RESULTS The problems of Korean disabled sports revealed in the films <Mal-aton> and <Glove> could be cattegorized into three major issues: 'incorrect prejudice and indifference' of non-disabled people that disabled people will not be able to enjoy sports; 'sports facilities' where non-disabled people are prioritized and disabled people are marginalized, and the 'absence of sports facilities' specialized for disabled people; and the 'lack of leaders' who correctly understand the characteristics of the disabled. These have been pointed out as causes that keep them away from the natural right to enjoy sports. CONCLUSIONS The films <Mal-aton> (2005) and <Glove> (2011) were made based on true stories, and despite the fact that more than 10 years have passed since they were made, it remains a sad reality that the problems of Korean disabled sports shown in the films remain unresolved. Improvement measures in various aspects are required to promote sports for the disabled from the perspective of lifelong and adapted sports, such as media education and publicity that can eliminate misunderstanding and prejudice against people with disabilities, building sports facilities tailored to the disabled, and improving the treatment of sports instructors for the disabled.
