The purpose of this study is to empirically inquire into the relationship between a commercial sports center employee's person-environment fit(person-organization fit., person-job fit) & perceived service climate and organizational identification, organizational citizenship behavior and service performance through structural equation model analysis. For this purpose, this study conducted a questionnaire survey of 207 employees working at 12 commercial sports center(a facility in possession of more than 3 events). In an effort to verify the proposed structural model, this study used SPSSWIN Ver. 21.0 and AMOS 18.0. The research results are as follows: First, it was found that person-organization fit had an influence on organizational identification. Second, person-job fit was found to have an influence on organizational identification. Third perceived service climate was found not to have a positive influence on organizational identification. Fourth, organizational identification was found not to have a positive influence on organizational citizenship behavior, either. Fifth, organization identification was also found not to have a positive influence on service performance. Sixth, organizational citizen's action was found to have a positive influence on service performance.
KThis study aims to positively analyze relationship between internal communication, involvement, organizational identification, customer orientation, and relation continuity intention of workers at commercial sports center. For this end, we have conducted survey for 195 workers working at 10 commercial sports centers in the metropolitan area. Sampling method was Convenience Sampling Mode, and questionnaire has been structured to be self-administerd type. SPSSWIN Ver. 21.0 and AMOS 18.0 have been used for data processing. As a result, internal communication has positive influence on the organizational identification at first. Second, involvement has positive influence on the organizational identification as well. Third, organizational identification has positive influence on the customer orientation. Fourth, customer orientation has positive influence on the relation continuity intention. Fifth, internal communication has no positive influence on the relation continuity intention. Sixth, involvement has no positive influence on the relation continuity intention.
Purpose Lock and Heere (2017) argued that two different theories of social identity theory(SIT) and role identity theory have been used in previous studies of team identification. However, they failed to provide why such phenomenon existed in the literature of team identification. Thus, the first purpose of the study is to provide the possible reasons why the two theories were used as the ground of team identification in the previous literature. In addition, the current study examined whether team identification was properly developed from SIT by incorporating the cases of organizational identification and consumer-company identification in business literature. Results & Conclusion There are two possible explanations on why the two theories have been used in team identification studies. First, in the initial studies of team identification, theoretical ground of team identification was lacking. Thus, without a firm theoretical guidelines, authors might have used the two theories as the ground of team identification. Second, as previous literature noted, the two theories are like the two different sides of a single theory. Thus, authors may have not recognized the need of differentiating the two theories and used the two theories as the ground of team identification. This study also examined whether team identification was properly developed from SIT. The social category in team identification includes two different social identities(team members and fans), which is quite different from a social category with single identity in it. The locus of social category of team was arbitrarily expanded to include fans in the same category. This case is quite similar with consumer-company identification in marketing literature. Future study needs to examine whether the locus of social category can be expanded to include two different social identities.
PURPOSE Taekwon gymnastics is expected to be a program that can overcome the management difficulties currently faced by Taekwondo gyms and contribute to the expansion of Taekwondo base. Therefore, this study aimed to examine the relationship among organizational identification, flow experience, intention to continue participation, and recommendation intention of Taekwon gymnastics participants. METHODS In this study, data was collected from 313 teenagers participating in Taekwon gymnastics at Taekwondo gyms in the metropolitan area from September 10 to 24, 2021. A total of 267 questionnaires were selected as the final sample, and data analysis was conducted using SPSS 23.0 and AMOS 23.0. RESULTS Organizational identification had a significant effect on flow experience, challenge only had a positive effect on intention to continue participation, flow experience did not significantly affect recommendation intention, and intention to continue participation had a significant effect on recommendation intention. CONCLUSIONS The results of this study confirmed that organizational identification can contribute to improving inner pleasure and self-esteem, and it is necessary to examine the role of factors that can mediate the relationship between flow experience and behavioral intention in the future. Furthermore, managers of Taekwondo gyms should hold various events that can inspire teenagers’ sense of challenge to encourage intention to continue participation.
