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1 Comparison of the Exercise Intensity of Horseback-Riding on Walking Types
Donghwa Yoo ; Sung-won Youn ; Munjin Lee ; Yoosung Oh Vol.25, No.4, pp.641-649
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Abstract

The purpose of this study was to examine the intensity of horseback riding as exercise (heart rate, oxygen intake, respiration exchange ratio, metabolism, energy expenditure) according to the tread of a horse such as walking, rising trotting, sitting trotting, and cantering. In this study, the subjects were 15 amateur horse riders. They participated in a 4-stage process(riding while the horse was walking, rising trotting, sitting trotting, and cantering) while wearing gas masks and heart rate belts for 5 minutes during each stage. Through this study, the average of heart rate, oxygen intake, respiration exchange ratio, metabolism, and energy expenditure in each stage of riding was attained and compared. The result of this study can be summarized as follows. First, the intensity of exercise by horse riding is significantly different depending on the tread of a horse. The intensity of exercise is increased as the speed of the horse's movements increased. Trotting and cantering show higher intensity than walking. Among the different treads of a horse, walking can be categorized as having an intermediate intensity of exercise, whereas trotting and cantering are categorized into a higher intensity. However, there are no significant differences in intensity between trotting and cantering. Second, there are no significant differences between male female participants in terms of intensity of exercise, but there are differences in the energy consumption per minute. The weight differences between male and female participants may be what cause this difference.


2 Effects of Korean National Fitness Award Program Group Exercise on Daily Fitness and Balance Confidence among the Elderly Participants
Saejong Park ; Hong-Sun Song ; Kwang-Jun Kim ; Young-Yun Jin ; Hyoung-Jun Kim Vol.25, No.4, pp.650-663
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Abstract

The purpose of this study was to investigate the effects of National Fitness Award program group exercise classes on daily fitness and balance-confidence among the elderly participants(n=496, 80.2% women). This study investigated body composition, daily fitness, and balance-confidence, and quality of life among the subjects who participated in the combined exercise program of improving physical fitness class for 8-week in the 10 national physical fitness certification centers by the demonstration project for the elderly of 2013 Korean National Fitness 100 project. Body composition and physical fitness for daily living were defined by Korean National Fitness 100 project for elderly, also the balance-confidence and health-related questionnaires were added. The following results were obtained by comparing the pre-test and post-test. In body composition body weight (p<.05), body mass index (p<.05), fat mass (p<.01), and percent body fat (p<.05) were significantly decreased, but muscle mass was not. Except for walking-around-two-cones-in-a-figure 8, all other daily fitness items such as relative grip strength (p<.001), chair sit to stand, two minutes place to walk, and sit-and-reach significantly increased (p<.01), and timed up and go were significantly decreased (p<.01). In balance confidence rating ABC tests (p<.001) were shown significantly increased. Although, quality of life measured by EQ-5D was not significantly improved, self-health status measured by EQ-VAS (p<.001) showed significant increase. Therefore, the group exercises of National Fitness Award program improved body composition, daily fitness and balance confidence in Korean elderly participants.

3 Tracking of Body Composition and Physical Fitness in Elementary School Boys and Girls from age 7 to age 12 years: six-year Longitudinal Study
Jong Kook Song ; Joo Hee Chai ; Hyo Jung Kang ; Hyun-Chul Jung ; Myoung Won Seo ; Min Hyung Kim ; Hyun Bae Kim Vol.25, No.4, pp.664-679
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Abstract

The aim of the study was to examine the tracking of body composition and physical fitness in boys and girls for 6 years. Thirty-seven boys and girls participated throughout the study. All measurements were performed annually. Body height, body weight, circumferences and skinfold thicknesses were measured and skeletal maturity was assessed. Body composition and bone mineral density were measured by DXA. Nine physical fitness tests were administered. Results of the study showed that there are significant interaction effects of time and group for body height(p<.01), waist circumference(p<.001), and skinfolds at triceps(p<.01), suprailiac(p<.01), thigh(p<.001) and medial calf(p<.01). All anthorpometric variables except skinfold thickness increased during the study period. Significant interaction effects of time and group were found for percent body fat(p<.05) and bone mineral density(p<.01). Percent body fat and fat tissue increased in boys from 7 to 11 years, then decreased in 12 years. Lean tissue(p<.001), bone mineral content(p<.001) and bone mineral density(p<.001) increased both in boys and girls throughout the study. There were significant interaction effect of time and group on sit and reach, standing long jump and sit-ups. In conclusion, percent body fat and fat tissue increased until 11 years, lean tissue and bone mineral density increased throughout the study both in boys and girls.


4 Kinematical Analysis of 2011 Daegu IAAF World Championships Men's Pole Vault Event
Kyoo-Jeong Choi ; Je-Heon Moon ; Kyung-Ok Yi ; Bum-Chul Jung Vol.25, No.4, pp.680-689
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Abstract

The purpose of the study was to investigate the relationship between the different kinematical variables with respect to the records and techniques performed by the participants during the 2011 Daegu IAAF World Championships Men's Pole Vault Event. Subjects chosen for the study were 8 male athletes who were selected for men's pole vault finals (highly skilled group) and 7 athletes who scored lowest record (skilled group) from the men's pole vault qualifying round. Personal best record of the each subjects were chosen to perform two dimensional (2D) and three dimensional (3D) video analyses. The data were obtained at 60 Hz with the use of five video cameras and digitizing was performed. Kinematical variables were calculated after smoothing the data using 2nd order Low-Pass Butterworth filter at cut-off frequency of 10 Hz and Independent samples t-test was performed to test any differences between two subject groups. The results: during the run-up stage, the horizontal velocity rate of the number of steps and run-up phase was obtained higher in highly skilled group than skilled group. During the take-off phase, deceleration in the horizontal velocity rate was observed in highly skilled group than skilled group. Distinct technical characteristics of distant and lower take-off of the take-off angle (angle of pole support) were also observed in highly skilled group than skilled group. During the pole bending and releasing phase, horizontal velocity was generally higher in highly skilled group than skilled group. It is considered that highly skilled group was able to jump higher as the vertical velocity during the pole bending as well as release phase was much higher in comparison to the skilled group.


5 The Relationship between Depression and Bone Mineral Density, and Mediating Role of Physical Activity in Korean Elder Men: KNHANES 2008-2011
Byung Hoon Kim ; Hyo Lee Vol.25, No.4, pp.690-700
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Abstract

The purpose of this study was to investigate the relationship between depression and bone mineral density in Korean elder men (55+), and test mediating role of health behaviors. Korean National Health and Nutrition Examination Survey 2006-2011 data were analyzed. Bone mineral density was measured using DXA. Depression was measured by whether a participant had diagnosed depression, depressed mood lasted longer than 2 weeks, and/or suicidal thinking. Mediating health behaviors were serum vitamine D, calcium intake, high-risk drinking, endurance physical actiity, and resistance exercise. The associations among depression, health behaviors, and bone mineral density with demographic covariates were tested by linear regression, logistic regression, and path analysis. Diagnosed depression was not significantly associated with bone mineral density. Men who experienced substantial depressed mood and suicidal thinking has significantly lower bone mineral density than non-experienced counterparts. The effect of suicidal thinking on bone mineral density was mediated by endurance physical activity only. This study results suggest that elder men who experienced severely depressed mood and suicidal thinking were at-risk population for osteopenia. Also, physical activity intervention seems to be a priority to prevent osteoporosis comorbidity in depressed people.


6 The Socio-demographic Determinants on Participation of Physical Activities
Jinsoo Ko ; Myoungsub Choi ; Miok Kim Vol.25, No.4, pp.701-712
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Abstract

This study aims to find the alternative to increase the participation rates of physical activities and to analyze socio-demographic factors that determine sporting participation in Korea. We estimates the sporting participation model with ʼ2012 national sport participation survey in Korea' and binary logit analysis. The results are as follows: sporting participation is positively related to gender(male), age, education level, household income, health status, leisure time in weekday, proximity to public and private sports facilities. The most significant factors influencing the raising the participation rates of physical activities factors are age and proximity to sports facilities. Therefore, to make many people to participate in sports activities, we need to supply the public sports facilities that in proximity to house and the facilities needs to be taken into participant's age such as elderly group. Also, we make effort to improve the accessibility to sports facilities of poor and unhealthy people.

7 The Correlation between per Capita GDP and the Demand of Sports Items and the Income Elasticities of Sports Items' Demand: Based on an International Comparison Data
Kyoung-Jin Lee ; Myung-Gyu Song Vol.25, No.4, pp.713-725
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Abstract

The aim of this study is to analyze the correlation between per capita GDP and sports items' demand and to estimate the income elasticities of sports items' demand based on the International Social Survey Programme: Leisure Time and Sports - ISSP 2007 of the GESIS(Leibniz-Institute for the Social Sciences, Germany). The facts found from the analyses are as follows; First, in general, when the correlation coefficient of a particular sports item turns out to be both positive and statistically significant, the item can be interpreted to have a good possibility to be a luxury goods and when the coefficient is ascertained to be both negative and statistically significant, the item can be inferred to have a considerable chance to be an inferior goods. In this study, other team sports(excluding basketball, soccer, volleyball, baseball etc.), squash, walking/trekking/climbing, boat sports, hunting/fishing, horse riding/horse racing, motor sports, shooting, and snow sports were confirmed to show a luxury goods' features and basketball, soccer, volleyball, athletics, and martial arts were identified to have an inferior goods' characteristics. Second, similar to the results of the correlation analysis, in the income elasticities estimation, cockfighting appeared to be an inferior goods and other team sports, squash, walking/trekking/climbing, bowling/curling/bocce, boat sports, darts, hunting/fishing, golf/minigolf, horse riding/horse racing were proved to be a luxury goods.

8 Structural Relationship among Brand Evaluation, Brand Identification, Brand Relationship, and Brand Loyalty towards Professional Baseball Title Sponsors
Kwang-Soo Lee ; Jung-Hee Jung Vol.25, No.4, pp.726-740
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Abstract

This study is aimed at identifying the relationship among brand evaluation, brand identification, brand relationship, and brand loyalty towards professional baseball title sponsors in an empirical manner. The target of this study is 'Korea Yakult,' a baseball title sponsor in 2014. A survey was conducted on 377 home crowd members of Nexen, Doosan, LG and SK based in metropolitan regions. Sampling method was Convenience Sampling Mode, and questionnaire has been structured to be self-administerd type. SPSSWIN Ver. 21.0 and AMOS 18.0 have been used for data processing. The findings are as follows. First, the brand reputation had a significant impact on brand identification. Second, the brand satisfaction had no significant impact on brand identification. Third, the brand attitude had a significant impact on brand identification. Fourth, the brand identification had a significant impact on brand suitability. Fifth, the brand identification had a significant impact on brand attachment. Sixth, the brand identification had a significant impact on brand knowledge. Seventh, the brand suitability had a significant impact on brand loyalty. Eighth, the brand attachment had a significant impact on brand loyalty. Ninth, the brand knowledge had a significant impact on brand loyalty.


9 Strategic Communications: An Investigation on Message Framing, Ideology, and Spectator Motivation for Professional Sport Consumers
Dongyoo Han Vol.25, No.4, pp.741-758
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Abstract

This study aimed to compare professional sport consumers on the basis of their ideology, spectator motivation, and message framing. In order to answer the research questions, the study first examined whether message framing effects existed across the designated variables. The study also assessed whether there were any differences in progressive-conservative ideology and motivation across respondent groups. The participants were spectators of two professional sports, soccer and baseball, sourced from 9 stadiums. Data were collected by the researcher and 33 survey assistants, from May to August 2013. The results of a chi-square test, MANOVA, and MANCOVA indicated that significant effects in message framing existed across the two variables. The findings also showed differences in ideology and motivation across major variables (e.g., age, gender, sports, and choice of newspaper). Some issues including media communication strategies were discussed based on the results of this study.

10 The Influence of Level of Motivation on Formula One World Championship among Service Quality, Psychological Experience and After Action
Suk-Kyu Kim ; Jae-Ahm Park ; Tae-Dong Kim ; Jae-Gu Yu Vol.25, No.4, pp.759-771
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Abstract

The purpose of this study was to examine the relationship among service quality, psychological experiment, and positive feedback including the moderating effect of motivation at Formula One World Championship. Therefore, the proposed research model was divided and compared by the level of motivation. By using questionnaire method, we found the following results. First, high motivation group indicated a higher-level of service quality, psychological experiment, and positive feedback than low motivation group's. Second, service quality had an influence on positive feedback directly and indirectly with the psychological experiment as a mediator. Third, it would be more effective for high motivation group that driving positive feedback through promotion while both promotion and watch is effective for low motivation group to drive positive feedback. Thus, promotion is considered as an important factor in both high and low motivation group and the watch needs to be strengthened in high motivation group.


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