Purpose The purpose of this study is to find effective skin scuba activation factors and to provide basic data that extend the scope of research related to skin scuba. Methods Delphi method was used and the experts were categorized by experts to analyze the results. The questionnaires collected through the 2nd and 3rd delphi surveys were SPSS win ver. 22.0 and Microsoft Office Excel 2013 to calculate mean, standard deviation, median, and coefficient of variation. The concrete conclusions are as follows. Conclusions First, in terms of organization sub-factor, fostering sports-for-all participants and college club came out to be very effective and followed by cooperation system with Ministry of Public Safety and Security and Ministry of Oceans and Fisheries, strengthening cooperation and exchange with other education organizations, initializing new scuba diving education organization management and inspection institution and establishing scuba diving education organization. Second, in terms of facility/equipment sub-factor, factors that cause most effectiveness came out as expanding scuba-diving installation, developing connection system with medical department, enlarging indoor-diving education facilities, improving scuba diving equipment, consecutively. Third, in terms of leader sub-factor, training instructor through leader personality education and verification came out to be the most effective, followed by objectifying professional education institution leader training system, improving leader treatment. Fourth, in terms of program sub-factor, it is found that safety education program as the most effective factor, coming next with environment education/professional manpower training program, developing various programs, lastly, inventing insurance product. Fifth, in terms of advertisement sub-factor, as in order of guiding publics to change their view towards scuba-diving, expanding scuba-diving related events and establishing advertisement system had its effectiveness. Sixth, in terms of policy sub-factor, establishing cooperation system among administration departments came out to be most effective and then improving related law-system.
Purpose The purpose of this study was to examine students’ perceptions of girls’ participation in physical education(PE) in elementary schools and examine the impacts of a girl-friendly integrated program on children’s participation in PE classes. Methods The participants were 10 fifth graders (5 girls and 5 boys) and their teacher in an elementary school. Data which were collected from in-depth interviews with students, students’ journal entries, field observation, and teacher’s reflective journal entries were analyzed inductively. Results Findings revealed that boys perceived girls’ participation as passive, possessing a low level of skills, and staying at the peripheral position. Meanwhile girls expressed their desire to demonstrate their strengths in PE classes and were afraid of boys’ criticism regarding their lack of skills. There were also misconceptions and misunderstanding on girls’ PE participation between boys and girls. In order to resolve these issues, a girls-friendly integrative program was designed. based on the four guiding principles drawn from students’ perception: (1) from ignorance to interest, (2) from misunderstanding to understanding, (3) from sport skills to sport values, and (4) from competition to cooperation. The program integrated boys and girls for promoting active interaction and also integrated competence, knowledge, and dispositions to accommodate students’ various ways of PE participation. Findings revealed that the program had: (1) diversified students’ perceptions of PE participation, (2) promoted students’ diverse and active participation, and (3) established classroom atmosphere which emphasized positive values.
PURPOSE This study aimed to identify the factors influencing the success of the sports entertainment program “A Clean Sweep” using big data analysis. METHODS Text mining, sentiment analysis, TF-IDF, connection centrality, and semantic network analysis were conducted using the social big data analysis program Textom and social network analysis program Ucinet6. The research period was limited from June 6, 2022 to November 30, 2023. RESULTS The factors determining success were entertainment programs, Monday, OTT, and independent league. The events and marketing factors were extracted, and A Clean Sweep X Kelly, A Clean Sweep X Mom love, cheering song, uniforms, and direct viewing day influenced success. The new hire factors were rookie draft, Young-Mook Hwang, Sung-Joon Won, and Hyun-Soo Jeong. Positive (such as good, fun, looking forward to, best, and funny) and negative (such as esoteric, regrettable, shocking, dislike, and uncomfortable) emotional factors were also extracted. The extracted star marketing factors were directors (Seung-Yup Lee, Sung-Geun Kim) and players (Dae-Ho Lee, Geun-Woo Jung, Hee-Kwan Yoo, Moon-Ho Kim, Yong-Taek Park, Taek-Geun Lee). CONCLUSIONS We were able to identify the success factors of “A Clean Sweep”, which we hope will contribute to the revitalization of professional baseball as well as sports entertainment programs.
The purpose of this study was to develop an instrument that measures participantsʼ satisfaction in sports instructor training programs. The instrument development process includes focus group interviews, parallel analysis, and validity and reliability tests. Data were collected from 897 participants from three regular training sessions and were analyzed primarily using SPSS and MPlus software. The results indicated that the service satisfaction of sport instructor programs has an underlying three sub-factors, including ʻadministrative supportʼ, ʻcurriculum contentsʼ, and ʻlearning environmentʼ. This study can provide helpful information to managers in improving their respective sport instructor training programs.
PURPOSE This study aimed to identify the lower limb muscle activity based on direction prediction presence or absence and gender during side cutting in healthy college students. METHODS The study participants included 14 healthy males and females (8 males; 6 females). All participants ran at full speed for a distance of 12m, and side-cutting was carried out at 45 degrees in a randomly indicated direction and in a fixed direction. Simultaneously, data regarding vastus medialis, vastus lateralis, semitendinosus, and biceps femoris muscle activity of the dominant leg were collected using an electromyography sensor, and data regarding vertical acceleration were collected using an inertial sensor attached to the pelvis. A sync webcam was used for obtaining the initial contact of side cutting and the stance period time. During the 10 milliseconds (pre-activation) prior to the initial contact and 50% of the stance phase (loading phase), vastus medialis, vastus lateralis, semitendinosus, and biceps femoris average muscle activity and hamstring to quadriceps ratio included as variables. RESULTS During the pre-activation and loading phase, the vastus medialis muscle activity of the male group was higher in the unexpected condition than in the expected condition. Furthermore, hamstring to quadriceps ratio was confirmed to be lower under unexpected condition compared to under expected condition during on loading phase. CONCLUSIONS The study results suggest that the risk of anterior cruciate ligament injury may increase with side cutting under unpredictable conditions. It is expected to provide useful information for identifying factors related to knee injury in the general population.
PURPOSE This study analyzed research on physical activities for elementary school students 1st and 2nd-graders to explore teachers’ perceptions and instructional practices in physical activity classes. METHODS Twelve studies published in academic journals conducted between 2000 to 2022 were selected for analysis. RESULTS The research articles were categorized into three domains: perception of physical activity in lower grades, operational features, and factors influencing practices from a didactic perspective. Challenges identified include dilemmas between curriculum documents and actual practice, a lack of practical teaching expertise, and a teaching culture discouraging physical activity in lower grades. Operational patterns were restructured into “avoidance-style classes,” “ad-hoc classes,” “textbook-dependent classes,” and “textbook-reorganization classes.” Factors influencing physical education for early elementary students included “teacher support factors,” “environmental factors,” and “administrative factors.” CONCLUSIONS In conclusion, this study advocates for policies that systematically improve perception, administration, and support classes for activating physical activities in lower elementary school students. The findings suggest the need for strategies such as adapting integrated curricula, creating training programs and educational materials, ongoing professional development activities for teachers, and specific research focused on physical activities for lower grade elementary students.
PURPOSE The purpose of this study was to understand the current market trend for golf apparel rental services and to present basic data to revitalize the golf apparel rental service market and prepare continuous growth plans. METHODS The following keywords were selected for data collection: "golf wear + rental (렌탈)," "golf wear + rental (대여)," "golf apparel + rental (렌탈)," and "golf apparel + rental (대여).“ The analysis period was limited to two years and seven months from January 1, 2020 to July 31, 2022, when COVID-19 began. The analysis was focused on the top 60 keywords to simplify the network. RESULTS Various keywords were extracted through text mining, TF-IDF, connection centrality, emotional analysis, and semantic network analysis of big data analysis. These were then categorized into four factors: “golf apparel rental service,” “self-expression and authentication,” “sharing economy,” and “emotion.” CONCLUSIONS The results of this study show that young golfers are unreluctant and are generally positive in renting golf apparel. Therefore, if the growing paradigm of the consumption behavior of MZ-generation golfers is recognized and analyzed and the requirements are continuously satisfied through various strategies, there will be a higher possibility to help expand the golf apparel rental market.
Purpose Limited research has investigated the marketing mix of international sporting events empirically. This study filled this gap by identifying the marketing mix and examined the structural relationships among marketing mix, destination image, satisfaction and revisit intention focusing on foreign spectators of 2019 Gwangju FINA World Championships. Methods The questionnaire was structured in four sections: sporting event marketing mix (seven dimensions and 21 items), host city image (three items), satisfaction (three items) and revisit intention (three items). Analysis of data from 396 foreign spectators in FINA Championships indicated that the proposed model fit the data well. Within a attitude-behavior theoretical framework, this study proposed and tested a structural relationships among the constructs. Results The results of this study presented that (1) product, place, and people in sporting event marketing mix significantly impacted foreign spectators’ destination image, (2) product, price, place, promotion, and physical evidence were appeared to be significant predictors of satisfaction, and (3) destination image and satisfaction had a significant effect on foreign spectators’ revisit intention. Conclusion The findings suggest marketing mix for the international sporting event and its influential mechanism on foreign spectators’ revisit intention. Practically, this study provides important implications for event organizers that can be utilized to develop strategic marketing mix in sporting events to enhance spectators’ destination image, satisfaction, and revisit intention.
PURPOSE This study aims to provide empirical foundational data for the development of a new profit model in Korean professional baseball. It does so by examining the influence of professional baseball NFT product attributes on customer perceptions of value, satisfaction, and purchase intention. METHODS Data were collected from consumers who have experience purchasing KBOLLECT. A total of 363 samples were collected for analysis. Surveys were utilized for data collection, encompassing 39 items that measured product characteristics, perceived value, satisfaction, purchase intention, and demographic information. Using the collected data, various statistical analyses were conducted including descriptive statistics, exploratory factor analysis, reliability analysis, correlation analysis and multiple regression using SPSS version 21. The ensuing results from the correlation analysis and multiple regression analysis are as follows. RESULTS Product features, including aesthetics, symbolism, and scarcity, had a positive impact on consumer’s perceived emotional value. Moreover, product features, encompassing aesthetics, symbolism, scarcity, and creativity played a significant role in enhancing consumer’s perceived economic value. Furthermore, product attributes such as aesthetics, symbolism, and creativity positively contributed to consumer’s perceived social value. Similarly, product features comprising aesthetics, scarcity, creativity, and symbolism positively affected consumer’s perceived intellectual value. Additionally, the research revealed that product features related to aesthetics, symbolism, creativity, and scarcity were instrumental in bolstering consumer. Importantly, these very attributes, including aesthetics, symbolism, scarcity, and creativity, exhibited a positive influence on consumers’ purchase intentions. CONCLUSIONS In conclusion, this study underscores the substantial impact of professional baseball NFT product characteristics on consumers’ perceptions, satisfaction, and purchase intentions. To maintain enduring relationships with consumers who engage with professional baseball NFT products, it is essential to fortify these product attributes and offer diverse services utilizing them.
PURPOSE This study aimed to identify the decision-making process for consumers participating in sports centers based on an extended goal-directed behavior model (EMGB), and to provide empirical data for establishing effective operation strategies for sports centers, including additional risk perception of consumers during pandemic. METHODS A total of 446 surveys were used as the final sample. For data analysis, SPSS 21.0 and AMOS 21.0 were used for frequency analysis, correlation analysis, confirmatory factor analysis, and structural equation model analysis. RESULTS Except for hypothesis 2 and 9, all of the hypothesis were chosen. CONCLUSIONS The findings suggested that extended goal-oriented behavior models can increase consumers' cognitive and emotional factors through emotional aspirations, suggesting that a lower risk perception of COVID19 increases their desire to participate in sports centers, and provides academic fundamental data on how to increase and activate sports centers.
