Purpose The purpose of this study is to identify the causal relationship between competitive strategy, absorption capacity and business performance of commercial fitness center and to confirm the control effect of absorption capacity between competitive strategy and business performance. Methods 330 fitness center managers and administrators were selected for the study. Out of 330, 308 questionnaires were collected and used for data analysis. The questionnaire consisted of confirmatory factor analysis, reliability analysis, correlation analysis and structural equation model analysis. Finally, Ping 's two - step approach was used to verify the moderate effect of absorptive capacity. Results The results of the study are as follows. First, competition strategy of fitness center has a positive effect on absorptive capacity. Second, the competition strategy of fitness center has a significant effect on business performance. Third, the absorptive capacity did not effect the management performance. Fourth, the absorptive capacity was found to be moderate effect between the competition strategy and the management performance of the fitness center. Conclusion Based on the results, the fitness center managers and administrators of fitness center should set up competitive strategy internally and increase absorptive capacity to utilize external information by internalizing it.
Korea Sports Association for the Disabled have a responsibility for sports promotion of the disabled. After the launch of the organization 10 years have passed and now there ara a lot of achievement and challenges. By applying the system theory there ware derived many performance and ahallenge. First, in terms of system boundaries the organization requires an understanding of several related businesses within government departments and sports organizations to promote cooperation between business needs to enhance the professionalism. Second, in terms of the production system the organization requires specialization of the purpose, division of labor according to the principles of the process of professionalization, specialization according to the needs of beneficiaries, according to demographic characteristics. Third, in terms of keeping system the degree of formalization of business rules and procedures to enhance the selection, training, compensation of employees is necessary to improve the system and gather the information you need to perform tasks. Forth, in terms of adaptive systems research budget in view of the research need to be carried out as planned and secured by business efficiency and effectiveness, and to ensure accountability through evaluation utilizing external experts in departmental organizational diagnosis and assessment. Fifth, in terms of organization and management system there are necessary to affiliate effort to resolve the conflict between the hierarchical and reward trade-offs and goal setting and the use of resources allocation, substantiality of performance evaluation. Sixth, Five kinds of systems that require priority sector innovation efforts in the production system, management system, adaptive systems, maintenance systems, boundary systems in order.
PURPOSE This study examined whether K-league fans’ responses to game outcomes align with reference-dependent preference and loss aversion principles. METHODS We collected user comments from the 2023 K-league game highlights videos on YouTube. We identified each user’s supporting team and excluded neutral fans’ comments. Sentiment analysis using KoBERT was applied, and estimated sentiment scores served as dependent variables. We performed panel regression to test whether unexpected wins and losses generate positive and negative comments. RESULTS First, an unexpected win generates more positive comments, and an unexpected loss generates more negative comments; a reference-dependent preference exists. Second, the difference between the coefficient on upset win and the absolute value of the coefficient on upset loss is not statistically different; loss aversion does not exist. CONCLUSIONS The findings derive a deeper understanding of sports viewership and explain the difference between domestic and overseas sports fans. Also, the findings provide insights into the domestic professional sports business.
This study aimed to explore elite taekwondo competitors’ imagery strategies . The study participants were 10 elite taekwondo athletes, who worked for S business team. Data were collected through open-ended questionnaires and in-depth interviews. The data were collected based on Gould et al. (1992)’s proposed qualitative research method. The inductive content analysis of the imagery was conducted following the imagery type of Paivio (1985) and Suinn (1996). The law data and case of imagery were separated by three specialists. The results were as follows. First, elite taekwondo competitors generally used the types of imagery proposed by Paivio (1985) and Suinn (1996). In particular, imagery of anxiety regulation appeared with the highest frequency among factors and ordered imagery of motivation, imagery of skills, imagery of mental skills, and imagery of competition. Second, elite taekwondo competitors mainly used imagery of skills before two weeks for competition. They mainly used imagery of anxiety regulation the day before a competition. They used imagery of anxiety regulation and imagery of motivation on the day of a competition. They used imagery of motivation after the competition. In sum, elite taekwondo competitors used individual strategies in terms of imagery in order to ensure effective training and peak performance in competition. The strategy of imagery was applied differently based on the juncture of the competition.
This study was to verify the structure of efficacy related to performance perceived by short-track athletes when playing a match. Therefore, 50 players answered open questionnaires and 200 players participated in construct validity verification, a total of 250 players of short-track members of national, business and university team were sampled during the research phase. The data was analyzed through the study procedures. The results were as follows: First, efficacy structure of players during the match were categorized into three groups as game managing strategy(including course management, race control, match management and selective attention ability), psychological control ability(including positive imagery, match competition, competitive spirit, ability to handle hardship, anxiety control, and patience), and physical usage of ability(including physique, endurance, and quickness). Second, the result of the first construct validity verification through exploratory factor analysis showed 7 factors in 29 items as game management, course management, psychological control, physical use, coping with hardship, speed control and psychological stability. Finally, as a result of confirmatory factor analysis, short-track self-efficacy showed the 5 factor in 15 items except for coping with hardship and psychological stability.
