Abstract

PURPOSE Recently, local governments have demonstrated an increased interest in sports cities to strategically ensure sustainable urban competitiveness, revitalize the local economy, and improve residents’ quality of life. Therefore, this study identifies key factors and their priorities for building a sustainable sports city image in noncapital local governments based on city branding and local governance theories. METHODS Data were collected from a panel of 15 experts in sports cities using modified Delphi method and the analytic hierarchy process and analyzed using SPSS 23.0, Excel, and the cloud-based research automation platform SSRA, obtaining means, standard deviations, content validity ratios, interquartile ranges, stability, convergence, consensus, and consistency ratios. RESULTS The Delphi survey produced 6 key factors and 27 items. The key factors, according to relative importance, were as follows: “securing adequate financial resource,” “support from local government,” “revitalization of community-based sports activities,” “establishment governance among stakeholders,” “efforts toward sports city branding,” and “promotion of sports industry.” For each factor, important items were “mayoral interest and commitment,” “building cooperative networks with sport federations, local sports associations, and education offices,” “sufficient budgetary support from the local government,” “development of sports infrastructure,” “attracting professional sports teams,” and “designation and development of locally specialized sports.” CONCLUSIONS Local governments should first establish structural foundations by securing sufficient budgets and providing administrative support, among other tasks, as a starting point for designing sports city policies. When branding strategies that systematically strengthen a sports city’s identity and symbolism are organically linked based on these structural conditions, the effectiveness and sustainability of sports city policies can be further enhanced.