Purpose The purpose of this study was to examine the structural relationship between the sport values and continuous participation intention of the dance for all participants based on the 4 experience economy theory. Methods Frequency analysis, correlation analysis, confirmatory factor analysis and structural equation modeling using SPSS 21.0 and AMOS 18.0 were conducted to analyze the survey materials. Results First, the entertainment experience was a significant effect on all factors of sports value. Second, educational experience was a significant effect on all factors except sports entertainment value. Third, escapist experiences have a significant effect on all factors except physical value. Fourth, aesthetic experience has a significant effect on all factors of sports value. Fifth, social value and entertainment value was a significant influence on the continuous participation intention. Sixth, entertainment experience and aesthetic experience was a significant influence on the continuous participation intention. Conclusions Through these study results, it was confirmed that 4 experience, sport values and continuous participation intention of dance for all participants had a significant influence on each other.
This study was to explore the factors influencing Olympic performance positively and negatively. In order to achieve this purpose, 60 athletes, who participated in 2012 London Olympic games, responded on open-ended questionnaire. In addition, 10 athletes, who won medals in London Olympic, responded on in-depth interview. Collected data were analyzed by deductive content analysis. The results of this study were as follows: firstly, the factors influencing Olympic performance positively were psychological preparation, strengthening training, physical conditioning, support from significant others, material support, cheering of Korean people, self respect as a Korean national athlete, different game environment, team cohesion, sharing Olympic experience, and support of sports science. Secondly, the factors influencing Olympic performance negatively were psychological pressure, excessive expectation, negative interpersonal relationship, condition decline, overtraining, unstable environment, insufficient facilitation, decrease in performance level, and especially ineffective village room placement and media management during Olympic period. Thirdly, the differences between Olympic games and other world competitions , perceived by athletes were competition scale, psychological attitude, training support, systematic preparation, and benefits from winning medals. The results of this study will give fundamental information in developing a scale which can measure Olympic preparation level and in developing Olympic preparation guideline. Therefore, it will help athletes ,who participate Olympic for the first time or athletes who did not perform well in pre-participated Olympic games, to understand and apply in training the factors influencing Olympic performance and help them to perform better in Olympic games.
The purpose of this study was to examine the effect of marketing mix on satisfaction, repurchase intention, and word-of-mouth intention. Through the convenience sampling method, a total of 350 spectators from 2013 Son Yeon-Jae Gala Show. Of 350 surveys that were collected, 20 were discarded resulting in 330 usable surveys. By employing independent t-test, confirmatory facor analysis, structural equation modeling through SPSS 20.0 and AMOS 20.0, this study found followings. First, there was difference according to past experience of attending the gala show or watching it on media. Second, quality of performance and place in marketing mix were positively related to satisfaction. Third, satisfaction had a positive influence on repurchase intention and word-of-mouth intention. Fourth, quality of performance and place in marketing mix had a positive influence on repurchase intention and word-of-mouth intention mediated by satisfaction.
PURPOSE This study aimed to extract football coaches’ categories of performance evaluation factors (PEF) and examine the reflective characteristics of the football coaches’ player and casting judgments. METHODS PEF were extracted through an open-ended questionnaire and categorization from 80 AFC C or higher football coaches. Reflection was calculated in player and casting judgments through an analytic hierarchy process. The difference between the football coaches’ player and casting judgments was examined using SPSS 21.0. RESULTS First, the PEF of football coaches were categorized into four general categories: physical intelligence, psychological intelligence, growth potential, and competition intelligence. Second, the importance of football coaches’ player judgments were reflected by the PEF as football intelligence, situation judgment, football talent, tactical understanding, tactical operation, etc. The importance of the casting judgment were reflected by the PEF as tactical understanding, mediative skills, fitness, tactical operation, situation judgment, etc. Third, a statistically significant difference was noted between player and casting judgments. Football coaches tended to value growth potential and talent as sub-factors in the player evaluations. Football coaches’ PEF were aligned with the importance of player and casting judgments in psychological and competition intelligence as sub-factors such as skills, physical, attitude, passion, etc., but differed from physical intelligence and growth potential as sub-factors including mediative skills, physical, football talent, and tactical understanding. CONCLUSIONS In the football coaches’ player evaluations, the idealistic principle centered on growth potential. However, in the casting evaluation, the realistic principle centered on victory takes effect.
The purpose of this study was to examine the relationship among service quality, psychological experiment, and positive feedback including the moderating effect of motivation at Formula One World Championship. Therefore, the proposed research model was divided and compared by the level of motivation. By using questionnaire method, we found the following results. First, high motivation group indicated a higher-level of service quality, psychological experiment, and positive feedback than low motivation group's. Second, service quality had an influence on positive feedback directly and indirectly with the psychological experiment as a mediator. Third, it would be more effective for high motivation group that driving positive feedback through promotion while both promotion and watch is effective for low motivation group to drive positive feedback. Thus, promotion is considered as an important factor in both high and low motivation group and the watch needs to be strengthened in high motivation group.
This study employed a sportscape model to analyze environmental impact on spectators’behavior. In addition, the loyalty construct in the sportscape model was reanalyzed based on the theoretical framework. Five hundred questionnaires were distributed to the spectators of World University Taekwondo Championship, and 418 questionnaires were used for data analyses. The analyses of measurement and structural models were conducted using SPSS 18.0 and EQS 6.2 programs. The results indicated that the measurement model showed acceptable reliability and validity. The structural analysis showed that five stadium factors (parking, cleanliness, crowding, food service, and fan control) have significant effects on spectators’ desire to stay and to revisit the stadium. Loyalty also positively affected revisit intention. This study emphasizes sport environment to make spectators revisit and provides future research suggestions to improve the sportscape model.
PURPOSE This study aims to help improve performance by comparing and analyzing the kinematic variables for each upper and lower extremities segment when two groups of players attack the national women’s fencing players in a match situation. METHODS This study divided the movement time, movement time ratio, Fente step length change, angle factor at each event, and velocity factor of the fencing point of a sword at each event into the Olympic medalists’ group (Group A) and the international competition winners group (Group B) during the fencing Marche Fente. An independent t-test was performed for each factor, and the results were compared. RESULTS As a result, the difference between the two groups in movement time was statistically significant in the front of the foot in the velocity factor. However, no statistical significance was found between the two groups in the front angle of the trunk, the elbow angle, and the knee angle. CONCLUSIONS This indicates that group A and group B are both outstanding players with the best performance, so they are similar in the details of the movements except for the very slight difference in time and velocity. Therefore, the average of the result values of the joint angle will be a feedback index for fencing beginners or education subjects who are now starting to fencing.
Purpose The purpose of this study was to develop a psychic energy management scale that construct a concept and based on extracted contents of structural validity and reliability of university athlete psychic energy management inventory. Methods To develop the scale, the researches were completed <research ⅰ; constructing sub-factors of Psychological Energy Management, ⅱ; developing scales of psychic energy management, ⅲ; verifying validity of psychic energy management>. The results shown are a follows. Results The psychic energy management inventory contents of the university athlete were categorized into five categories ; team energy, game energy, environment energy, leisure energy and body energy. Through statistical procedures and factor analysis, the psychic energy management inventory was developed with 4 factors 18 items (coach energy 4 question items, game/environment energy 6 question items, colleague energy 4 question items, body energy 4 question items). Conclusion Convergent validity and discriminant validity was demonstrated through the external validity, the multi-group analysis confirmed the structural equivalence of the scale between the school grades.
This study was to identify the structure of anger behavior that athletes illustrated in competitions. In order to achieve research purpose, 167 high school, college, and professional athletes responded to open questionnaires. Targeting 541 players, the structural validity of psychological measurement was verified. As a result of analyzing the sources of anger behaviors during matches, four factors of anger-out, anger-in, anger control, and anger-helplessness were deduced. Afterwards, the validity of 4 factor-model was verified through correlation analysis with trait anger and verification of group differences. That is, the level of trait anger had a positive relationship with expression of anger-out and anger-helplessness while it had a negative relationship with anger-in and anger-control. Especially, the behavioral aspect such as anger-helplessness is a structure that has not been found in other criteria of anger behavior and it reflects the uniqueness of sports situation. Based on such results, the significance of sport anger behavior and implications were discussed.
This study was to identify the structure of sports drop-out of athletes considering cognition, emotion and situational motivation, and to develop the measurement of sport drop-out motivation. For this, the validity of internal structure and relationship with overall drop-out intention were examined by targeting 689 individuals and team athletes. The results were as follows: Sports drop-out motivation was verified two hierarchical structure. One is individual internal factor including loss of interest, overtraining, loss of confidence, the other is environmental external factor including home environment, career anxiety, academic slump. The female players have higher drop-out motivation level than male players, and the drop-out motivation was shown the difference by level of school. Also, loss of interest and confidence weres to predict overall drop-out intention well. Therefore, this study was found this measurement was able to reliably predict drop-out motivation among players.
