Purpose The purpose of this study was to examine the relationships among sponsorship attributes, sponsorship benefits, recognition of sponsorship value, sponsorship attitude, and sponsorship certainty through structural equation model. Methods Respondents were university students living in Seoul, Kyoungki-do, and choongchung-do. The present study was designed to identify the effect of title sport sponsorship by utilizing NH V-LEAGUE title sponsorship. By using convenience sampling method, total 400 questionnaires were distributed and gathered from samples, and among them 369 valid samples were used for further analyses. The data were recorded and analyzed using the IBM SPSSWIN Ver. 21.0 and AMOS 18.0. 18.0. Results First, sponsorship attributes had a positive influence on sponsorship benefits. Second, sponsorship benefits had a positive influence on sponsorship value recognition. Third, sponsorship attributes had no positive influence on sponsorship attitude. Fourth, sponsorship benefits had a positive influence on sponsorship attitude. Fifth, sponsorship value recognition had a positive influence on sponsorship attitude. Sixth, sponsorship attitude had a positive influence on sponsorship attitude certainty. Seventh, sponsorship certainty had a positive influence on sponsorship effects (image improvement, favorability, purchase intention).
Purpose The purpose of this study was to investigate the badminton players psychological disturbance and coping strategies types and characteristics. Methods To achieve the purpose of this study, an open-ended questionnaires were used targeting 194 badminton players, 25 Q samples were selected by collected data as the self – statement. Q samples were classified depending on their subjective experience by P samples composed of active badminton players who had more than eight years of athletic career; this data were coded and analyzed by VARIMAX rotation. Results The results revealed by the Q methodology were below. First of all, the first type is named as (Internal Disturbance - Passive Coping) type. The first type is psychologically disturbed by internal factors, and negative about external coping strategies. Second, the second type showed the higher awareness of coping strategies than the other types; It was named as (Active Coping) type. Third, The third type recognized the burden of victory and self-confidence, and it was named as the type of (Victory Obsession). Conclusion In the badminton competition, the deterioration of concentration and judgment ability because of psychological disturbance has a serious effect on the performance. Therefore, based on the results of this study, it will be possible to improve the performance by appropriate psychological intervention through the characteristics of the athletes.
Purpose The purpose of this study was to examine the influence of coaches’ emotional leadership on athletic satisfaction and to investigate mediating effect of intrinsic motivation perceived by professional female basketball athletes in Korea and Japan. Methods 154 professional female basketball athletes in Korea and Japan participated in this study and responded to questionnaires which consisted of coaches’ emotional leadership, intrinsic motivation, and athletic satisfaction. The collected data were analyzed by frequency analysis, confirmatory factor analysis, reliability analysis, descriptive statistical analysis, correlation analysis, and structure equation analysis with using SPSS 23.0 and AMOS 23.0. Results The results of this study were as follows; Firstly, coaches’ emotional leadership had positive effect on athletic satisfaction. Secondly, coaches’ emotional leadership had positive influence on intrinsic motivation. Thirdly, intrinsic motivation had positively affect on athletic satisfaction. Lastly, intrinsic motivation completely mediated the relationship between coaches’ emotional leadership and athletic satisfaction. Conclusion In conclusion, these findings imply that coaches’ emotional leadership and intrinsic motivation are critical factors for improving athletic satisfaction.
Purpose The purpose of this study was to identify how the three variables of consumer confusion proneness affect consumers' negative emotion, word of mouth, trust and decision postponement during the process of purchasing golf club. Futhermore, this study looked through the moderating effect of the personal characteristics in the relation between consumer confusion proneness and negative emotion. Method A total of 850 questionnaires were used for data analyses(i.e., frequency analysis, confirmatory factor analysis, structural equation modeling) with PASW 18.0 and AMOS 18.0. The results of the study are as follow. Results First, all of the subordinate factors of consumer confusion proneness had a significant effect on the consumer's negative emotion. Second, consumer's negative emotion had a significant effect on negative WOM. Third, consumer's negative emotion had no significant effect on distrust. Fourth, consumer's negative emotion had a significant effect on decision postponement. Fifth, the moderating role of negative effectivity partially had a significant influence in a relation ship between confusion proneness and negative emotion. Sixth, the moderating role of intolerance of uncertainty had a significant influence in a relation ship between confusion proneness and negative emotion. Conclusion The results of this study contributed to provide fundamental information on over all golf industry as in service providing point of view as well as development and application relate to it.
Drawing on Bernstein theory (1990, 1996) of pedagogic discourse, this study is aimed at exploring the construction of pedagogical meaning in physical education policy in Korea and providing critical implications for the development of policies for physical education and school sport. Both open-ended questionnaires (n=22) and in-depth interviews (n=9) were conducted. The collected data was commissioned by an inductive data analysis to look at patterns of regulative discourses embedded with physical education policy influencing on teachers’ educational practice. This study identified three main discourses constructing and constituting policies; sport, moral, and health. Sport discourse was the most dominant through the policy, in which two sub-discourses were central: ‘competition’ and ‘exclusion.’ Moral discourse had a strong connection with ‘crime reduction’ and ‘academic achievement.’ The structure of health discourse alleged increase in youth physical inactivity associated with sedentary living leads to an obesity epidemic. This study argued that there were significant dangers which dominant regulative discourses created a limited universe of possibilities for physical education. Therefore, we must not lose sight of the powerful discourses produced in the primary field, which have an impact on shaping forms of policy and practice in physical education. Furthermore, we need to examine in detail forms of physical education practice in order to achieve alignment in the school practice with current dominant discourses.
This study was designed to develop a communication training program for college ice hockey teams and examine the effects of this program. College ice hockey players and coaches participated in this study. The various types of data were collected and analyzed to assess the needs of the program and to develop the program with expert meetings. To analyze the effects of the developed program, questionnaires, experience reports, and in-depth interviews were conducted as measures. The results of this study are as follows. First, ice hockey team communication consisted of eight factors (i.e., sympathy, respect, trust, two-way verbal communication, firm expression of opinion, training program communication, developing rapport, and cohesion). Thus, the program developed based on eight factors and consisted of three stages of total 12 sessions which was 90 min to 100 min long. Second, this program increased communication satisfaction, coach-athlete interaction, group cohesion and exercise effectiveness, and these quantitative results were statistically significant. Moreover, qualitative analysis revealed that this program enhanced sympathy, social cohesion, and task cohesion among participants as well as positively changed their communication skills better than before. The communication training program which was developed through this study could provide basic information of a communication training program in the sports domain and positively influence overall sports team effectiveness and performance.
This study was to identify the structure of anger behavior that athletes illustrated in competitions. In order to achieve research purpose, 167 high school, college, and professional athletes responded to open questionnaires. Targeting 541 players, the structural validity of psychological measurement was verified. As a result of analyzing the sources of anger behaviors during matches, four factors of anger-out, anger-in, anger control, and anger-helplessness were deduced. Afterwards, the validity of 4 factor-model was verified through correlation analysis with trait anger and verification of group differences. That is, the level of trait anger had a positive relationship with expression of anger-out and anger-helplessness while it had a negative relationship with anger-in and anger-control. Especially, the behavioral aspect such as anger-helplessness is a structure that has not been found in other criteria of anger behavior and it reflects the uniqueness of sports situation. Based on such results, the significance of sport anger behavior and implications were discussed.
This study aimed to explore the types of traumatic event experienced by Volleyball players and then prepare to take-off the serial process of posttraumatic growth to schematize a causal network by organizing the factors for overcoming adversity. Participants experiences were collected by distributing open-ended questionnaires to 77 professional Women's volleyball players in 2013-2014 and collected data was categorized by inductive content analysis. These results were schematized by the causal network. As a result of the study, according to the trauma were categorized into four general areas: member conflict, competence loss, physical injury, and coach conflict and the emotions relative to the trauma were categorized into four general areas: powerlessness, pressure, dejection, and hostility also coping factors were categorized into three general areas: social support, intervention strategies, and psychological control. Finally, positive growth emerged as psychological leap, performance improvement, psychological maturity, and emotional stability. And as a result of the categorized study, bring about a better understanding to the posttraumatic growth by causal network. Based on the study results, that volleyball players experienced a positive development on themself after overcoming the problem that they had suffered psychological scars from a traumatic event. In doing so, they contributed to the formation of resources that helped them in their positive lives. In this regard, this study expects to provide the players who have been scratched in mind because of the traumatic experience.
The purpose of this study was to describe psychological changes and variables of injured elite athletes during sport injury rehabilitation. 5 injured elite athletes were selected as participants, and open-ended questionnaires, participant observation, and in-depth interview were used for collecting data. Results from the data were analyzed through transcription, coding, and categorization with inductive method. To validate the results of this study, triangulation, in-depth description, member checks, and peer debriefing were used, and findings of this study were as follow. The participants showed negative psychological state such as fear of return to play and anxiety during the initial rehabilitation program, but their psychological state was changed positively such as recovery of confidence and desire of return to play at the end of program. However, the specific psychological changes of each participant showed several differences according to participant's surrounding environment and situation during the rehabilitation program. All findings have important implications for implementing and developing rehabilitation program, so needs to be investigated further.
The purpose of this study was to investigate the relationship between physical environment, customers' emotions, switching barriers and loyalty among water ski resort users in Gyeonggi-do and Gangwon-do province. Convenience sampling method was used, 277 of the questionnaires were selected as the ultimately valid sample. Data were analysed by SPSSWIN 18.0 and AMOS 18.0 program using frequency analysis, reliability analysis, correlation analysis, confirmatory Factor Analysis(CFA) structural equation model(SEM). The research findings are as follows. First, relations between physical environment and customers' emotions, attractiveness, cleanliness, convenience and human service had a significant positively impact on positive emotional response. convenience, attractiveness, human service, and cleanliness had a significant negatively impact on negative emotional response. Second, relations between customers' emotions and switching Barriers, positive emotional response did not have a significant impact on switching cost and interpersonal relationship, but positive emotional response had a significant impact on attractiveness of alternatives. negative emotional response had a significant impact on switching cost, interpersonal relationship and attractiveness of alternatives Third, relations between switching barriers and loyalty, switching cost did not have a significant impact on loyalty. but interpersonal relationship and attractiveness of alternatives had a significant impact on loyalty.
