Purpose The purpose of this study is to examine and propose the appropriate operation structure for the sports betting business in Korea(Sports Toto) by analyzing foreign cases. Methods To accomplish the purpose of this study, literature and case studies were conducted on preceding studies, the World Lottery Association compendium, and Internet data. Results The results were as follows. Firstly, in terms of competition, it was deducted that maintaining the monopoly method was appropriate among the monopoly, partial competition, and free competition methods. Secondly, as for the business operator, it was deducted reasonable to adopt the non-profit operation method between the non-profit operation and the for-profit operation methods. Also, it was identified as necessary to review the adequacy of the three-level redundant business management structure, which is rarely found abroad. Conclusions This study examined all the sports betting business operation structure of foreign countries presented so far, and deducted a new classification of operation structure considering the competition. The results of this study will be useful for policymakers to review the appropriateness of the Sports Toto’s operation structure more systematically and rationally.
Purpose This study confirmed the historical significance of the First World War US Combat Strength Training Fitness System for contributing in the ROK military sports development. Methods This research method is literature analysis to be focused by the previous US Army Field Manuals. Results Concretely, The meaning of US Army fitness training was divided into four stages. First, this study confirmed the actual condition of the US Army fitness before First World War. Since 1916, US Army has developed a group physical training program applied the items suitable for the war and has systematically reflected the program in the recruitment training. Second, this study confirmed the process of operating military fitness program during the First World War. US Army physical fitness program provided an effective method to suit soldier fitness for war. Third, this study observed the fitness training changes of US Army after the First World War. At that time, US Army focused on maintaining health and basic physical strength for civilians and reserve forces, but US Army ran parallel with basal physical fitness and combat physical fitness after the Korean War. Fourth, this study compared military strength training between First World War and current US Army. Since First World War, the training of US Army has been developed around doctrine and manuals to be maintained the consistency of the system. In conclusion, US Army physical training system of First World War meant to be provided the basis of current military physical education and physical training. In other words, current fitness training is not dogmatic but has evolved, and it accommodated the basics of soldier physical training course from the past.
Purpose The purpose of this study is to analyze issues of sexual violence case in sports field reported in the press by using spline function model and text mining. In specific, spline function model is used to measure social interest level based on issue attention cycle theory and figure out the flow of issues by applying text mining. Methods Study material is 2,660 news articles reported from January 1, 2017 to December 31, 2019 and press DB(Big Kinds) of Korea Press Foundation is used to collect study material. Results Social interest level on sexual violence case in sports field is dramatically increased due to disclosure of Sim player starting from Me Too movement started from the culture and art world. Because of this, as structural problem in sports field arises, social interest level comes to a climax, and then it was founded that the government’s countermeasures establishment and special audits by the Ministry of Education were in progress. From the perspective of the issue attention cycle, it has the stages of latent-occurrence-rising-decision-decay-disappearance, but the period from rising to declining is short, so it corresponds to a breaking issue attention cycle. Conclusion This study examines the progress of sexual violence case in sports field from rising to disappearance in the perspective of the issue attention cycle. With this incident, the world of sports is establishing sports ethics center and proceeding policies such as Basic Sports Act, and the future studies need to review the effectiveness of this policy.
This study employed a sportscape model to analyze environmental impact on spectators’behavior. In addition, the loyalty construct in the sportscape model was reanalyzed based on the theoretical framework. Five hundred questionnaires were distributed to the spectators of World University Taekwondo Championship, and 418 questionnaires were used for data analyses. The analyses of measurement and structural models were conducted using SPSS 18.0 and EQS 6.2 programs. The results indicated that the measurement model showed acceptable reliability and validity. The structural analysis showed that five stadium factors (parking, cleanliness, crowding, food service, and fan control) have significant effects on spectators’ desire to stay and to revisit the stadium. Loyalty also positively affected revisit intention. This study emphasizes sport environment to make spectators revisit and provides future research suggestions to improve the sportscape model.
Purpose The purpose of this study was to develop a comprehensive model for facilitating and hindering factors about girls' participation in physical activities. Methods Based on systematic analysis, 26 foreign journals published from 2005 to 2016 were comprehensively analyzed. The journals were directed to facilitating and hindering factors of girls' physical activities. A model was developed by categorizing various factors in the previous studies, and by conceptualizing those categories, and by creating visualization of relations between the categories. Results Seven facilitating factors are referred to as 'SPORTS', including ‘Self-recognition’, ‘Physical environment’, ‘Opportunities’, ‘Relationship’, ‘Treatment’, and ‘Social supports’. In contrast, nine hindering factors are conceptualized as 'INCAPABLE' which includes 'Internalized gazes’, ‘Negative feedback’, ‘Competitiveness’, ‘Alternativeness’, ‘Perceived danger’, ‘Appearance’, ‘Bad feeling’, ‘Lack of opportunities’, and ‘Effeminate norms'. Conclusions It is suggested that the girls' physical activity patterns vary depending on whether the girls subjectively interpret the physical activity or girls are being objectified by other's evaluation. And those individual, relational, and environmental levels are needed to strengthen the subjectification of girls.
PURPOSE This study aimed to explore the effective and pragmatic idea regarding the development of physical education teacher education (PETE) programs in China. These programs share both similarities and differences in China and Korea, and they are also discussed here. METHODS Six universities reflecting the regional specificities of Korea and China were selected following consultation with experts. Data collected through in-depth interviews, non-participatory observation, literature, and local documents were analyzed and interpreted by using the comparative analysis research method. RESULTS First, when comparing the curriculum, which was divided into liberal arts, major, and teaching subjects in both countries, the ratio of liberal arts and teaching subjects was similar in Korea following major subjects. As for China, major subjects came in first, followed by liberal arts and teaching subjects. Second, the relative pros and cons of preliminary sports teacher education in Korea and China were aimed at nurturing competent sports experts with both expertise and personality. They were generally similar in terms of content dimensions; however, they were found to be different in several areas. Particularly in the case of China regarding the teaching subject, practical subjects that were of pragmatic help to the school field were found to be relatively insufficient. Third, the implications for improving China's preliminary PETE were to emphasize the importance of personality in educational goals at the goal level, and as for the content level, it was necessary to replaced them with classes that could be of pragmatic use in the existing teaching method. Furthermore, at the methodological level, professional training of physical education teachers should be proposed, training them to cultivate character. Finally, more positive changes can be pursued if efforts at the environmental level are well-matched and improved. CONCLUSIONS To improve China's preliminary PETE program, it is necessary to enhance the environment and institutions using various teaching methods to cultivate expertise, such as practical aspects of university-field linkage and preliminary teacher personality education.
PURPOSE Sporting events constitute attractive platforms for providing participants with unique experiences. This study was aimed at investigating the structural relationships among perceived sporting event quality, image, trust, satisfaction, and loyalty of small-scale golf tournament participants. METHODS The questionnaire was structured in five dimensions: sporting event quality (4 sub-dimensions and 13 items), image (3 items), trust (3 items), satisfaction (3 items), and loyalty (4 items). A total of 217 amateur golfers from four Ecolian public golf clubs (Gwangsan, Jechon, Jeoungsun, and Younggwang) during the golf tournament participated in this study. Factor, reliability, validity, and structural equation model analyses were performed utilizing SPSS 24.0 and AMOS 24.0. RESULTS This study indicated that sporting event quality in a small-scale sporting event was the crucial factor of image, trust, and satisfaction, which, in turn, significantly impacted loyalty. CONCLUSIONS The results of this study contribute to theoretical understandings of sporting event quality factors that predict sport consumers’ image, trust, and satisfaction in the context of sports and leisure. Additionally, this study offers practical suggestions for administrators who develop marketing strategies for small-scale sporting events.
[Purpose] This study aimed to investigate the structural relationships among event quality, spectators‘ destination image, country image, and behavioral intention in the international cycle competition, Tour de Korea 2017. [Methods] The questionnaire was structured in four dimensions: event quality (three sub-dimensions and twelve items), destination image (three items), country image (three items), and behavioral intention (four items). A total of 292 spectators from six hosting cities (Yeosu, Gunsan, Muju, Yeongju, Cheongju, and Seoul) during the event participated in this study. Factor analysis, reliability, validity, correlation analysis, and structural equation modeling analysis were conducted utilizing SPSS 21.0 and AMOS 21.0. [Results] This study indicated that event quality in an international sporting event was found to be the significant factor of spectators’ destination image and country image, which, in turn, significantly influenced the spectators’ intention to revisit to the place of the event and/or the event itself. [Conclusions] The findings of the present study contribute to theoretical understandings of event quality that predicts spectators’ behavioral intention and destination image in a global sporting event. Practically, this study also provides some important suggestions for practitioners who plan marketing strategies for international sporting events.
Purpose The purpose of this study was to examine the role of trust on sport fan behavior following the favored team’s loss. Methods Online survey modes were employed to collect the data. A total of 300 individuals participated in the study, of which 288 were valid and therefore analyzed. To test the hypotheses, structural equation modeling was conducted using Mplus 8. Results The findings are as follows. First, cognitive trust had a significant effect(+) on future viewing intention. Second, affective trust had a significant effect(+) on future viewing intention. Third, cognitive trust had a significant effect(-) on switching behavior. Fourth, affective trust had no significant effect on switching behavior. Fifth, team identification moderated the relationship between affective trust and switching behavior. Conclusions The results of this study suggest that sport fans’ trust affects fan behavior following a team’s loss. Therefore, professional sport teams should seek to establish strong affective trust and cognitive trust.
PURPOSE This study aimed to explore the ranking culture of Korean female professional golfers under the assumption that side-effects such as performance degradation and sports desocialization result from the culture. METHODS To collect data, semistructured, open-ended interviews were conducted with eight former KLPGA Tour players, and the data were analyzed through the inductive analysis method suggested by Hatch (2002). RESULTS Our findings were the following: (1) There has been an oppressive culture regarding the salutation attitude among Korean female professional golfers. (2) The ranking culture of Korean female professional golf players formed a background of voluntarily noticing seniors from junior players. (3) As part of subduing juniors who go against the hierarchy culture, the phenomenon of group bullying by senior players was found. (4) There are players who influx the KLPGA tour after their tour career in foreign countries becomes uncomfortable with the ranking culture of Korean female professional golfers, or in worse cases, they leave the tour because of maladaptation. (5) Rather than protesting or raising issues, parents of players, especially those of junior players who have suffered damage against the ranking culture tend to accept the practices and endure disadvantages. CONCLUSIONS Follow-up studies on ways to improve them and additional studies on ranking culture and side-effects that may occur between athletes in other sports are required to restore the ethics of Korean sports and ultimately normalize them.
