Purpose This study aimed to investigate the impact of perceived service quality on satisfaction, and behavioral intention in migrant members of German sport clubs. Methods The questionnaire was structured in four sections: perceived service quality (four dimensions and 12 items), satisfaction (two items), and behavioral intention (two items). With data from 438 members of 33 sport clubs in western Germany, SPSS 23.0 and AMOS 23.0 were utilized to conduct factor analysis, reliability, validity, and structural equation modeling analysis. Results The results of this study indicated that (1) staff, sport program, interaction, and physical environment in perceived service quality had a significantly influence on satisfaction, (2) staff, sport program, and interaction significantly affected behavioral intention, and (3) satisfaction was found to have significantly impact on behavioral intention. Conclusions The delivery of high-quality services can promote satisfaction, which in turn lead to behavioral intention. The empirical results suggest that the practitioners and sport club mangers should understand the importance of perceived service quality for the retention of members in sport clubs.
[Purpose] The present research aims to provide fundamental material required for establishing effective marketing strategies by analyzing purchasing experience of sports and art collaboration products and the determinants of purchasing intention. [Methods] Total of 370 survey questionnaires were distributed to undergraduate and graduate students in Seoul and Gyeonggi area and 331 questionnaires were analyzed as the final valid samples. For the data analysis, SPSS 18.0 version was used for frequency analysis, descriptive statistics analysis, exploratory factor analysis, reliability analysis, cross analysis, and logistics regression analysis. [Results] The study results are as follows. First, as a result of cross analysis on general characteristics, there was significant difference in age, monthly income and allowance, number of average purchases, considerations and major. Second, as a result of cross analysis on purchasing intention, there was significant difference in gender, monthly income and allowance, number of average purchases, considerations and major. Third, as a result of analyzing determinants of purchasing intention, there was significant difference in monthly income and allowance, number of average purchases, and sincerity. Fourth, as a result of analyzing determinants of purchasing intention, there was significant difference in gender, number of average purchases, considerations, major, creativity, aesthetics, interest and tenacity.
Purpose The purpose of this study was to examine the effects of positive psychological intervention program on mood state, self-esteem and happiness of university student athletes. Methods The participants were 10 university student athletes. The measures utilized the Profile of Mood States(POMS), self-esteem inventory and happiness questionnaire. Positive psychological intervention program was developed by previous studies, participants interview and expert discussion. The positive psychological intervention program were managing life, self-esteem enhancing program, being optimistic, positive emotion program, gratitude, forgiveness, communication skill training program, habit/routine making program and action strategy development. The data were analyzed by SPSS 20.0. Results These results were as followings. Firstly, positive psychological intervention program decreased total mood disturbance(TMD) of university student athlete. Secondly, positive psychological intervention program improved self-esteem of university student athletes. Lastly, positive psychological intervention program increased happiness level of university student athletes. Conclusion Training and education system should be established in which a positive psychological intervention program can be applied to university student athletes.
Purpose This study examines the regional differences in fall-related physical fitness and fall experience characteristics between Korean and Japanese elderly people. Methods The study includes 176 elderly residents of Gifu(35 male, 73.5yrs; 141 female, 72.4yrs) and 147 residents of Ulsan(46 male, 75.6yrs; 101 female, 75.6yrs). One-legged stance, hand grip strength, knee extension strength, 10 m gait, timed up and go test, 30-s chair stand, sit and reach, and reaction time were measured to examine the fall-related physical fitness. A questionnaire survey was also conducted to investigate the characteristics of the fall experiences. Results The elderly in Ulsan experienced a lot of falls compared to those in Gifu. Many of the fallers in Ulsan have fallen forward due to tripping, and they have often fallen backwards by losing balance. In addition, 14% of them suffered a bone fractured. The one-legged stance, hand grip strength, 10m gait, timed up and go, 30-s chair stand, and reaction time of the elderly in Gifu were superior to those in Ulsan. Conclusion In order to reduce the fall rate through improvements to fall related physical fitness and the awareness of fall prevention, various professional fall prevention programs and policies should be proposed, and they should be implemented systematically for community living elderly people.
Purpose The purpose of this study is to empirically inquire into the relationship between a commercial sports center employee's humor orientation & customer orientation and employees' trust, service quality, sports center relationship quality and relationship retention through structural equation model analysis. Methods For this purpose, the survey targeted 224 adult men and women who have used any one of the three commercial sports centers in Chungcheong for over three months. For sampling method, convenience sampling method was used, while the questionnaire was self-administered. In an effort to verify the proposed structural model, this study used IBM SPSSWIN Ver. 21.0 and AMOS 18.0. Results First, humor orientation was found to have a positive influence on employees' trust. Second, customer orientation was found to have a positive influence on employees' trust. Third, employees' trust was found to have a positive influence on service quality. Fourth, employees' trust was found not to have a positive influence on sports center relationship quality. Fifth, employees' trust was also found not to have a positive influence on relationship retention. Sixth, service quality was found to have a positive influence on sports center relationship quality. Seventh, service quality was also found not to have a positive influence on relationship retention.
Purpose The purpose of this study was (1) to develop and to apply flipped learning strategies in Physical Education(PE) classes based on Sportscasting Model and (2) to examine the responses of students after PE lesson. Methods Participants were 10th high school students(N=216, male=115, female=101) in high school. Instruction strategies of flipped learning was developed after theoretical investigation, and the unit plans for curling and instructional materials were developed and applied. Open-ended questionnaires and in-depth interviews were used to collect the data. Qualitative content analysis combined with of structures in lesson was used to analyze the data. Results Results showed that (1) 11 instruction strategies of flipped learning were developed, (2) and the unit plan combining out-of class activities and in-class activities organically based on Sportscasting Model and instructional materials for unit of curling were developed and applied. In step of sportscasting, forcing relationship method-sportscasting based on the survey of students was developed and applied. (3) And 31 factors of Sportscasting Model and 15 factors of flipped learning were drawn from the analysis of questionnaires and interviews. Conclusion And to conclude, this research has a value of early study to develop and apply instruction strategies of flipped learning, the unit plan and instructional materials for combining Sportscasting Model with flipped learning organically. Discussions were provided in terms of the development of flipped learning applied in PE classes and responses of students.
Purpose This study has been conducted to explore the factors that ignite the mental toughness of Taekwondo players and to compare report ratios concerning the explored factors between training and competition. Methods An open-ended questionnaire conducted 123 Taekwondo players offered raw data that stemmed the from 379 training and 369 competition situation. The raw data was categorized by an inductive approach, and the report ratios of both general and specific domain mental toughness in training and competition were compared. Results The results of this categorization were as follows. First, the mental toughness ignition factors of Taekwondo players are commonly categorized as willing to goal, external pressure, reward expectation, challenge, and social support. Second, factors were prioritized into reward expectation, challenge, willing to goal, social support, and external pressure. Third, willing to goal and external pressure were often reported in training, while reward expectation and challenge were more often reported in a competition. Social support showed similar ratios in both settings. Conclusion This study is expected to offer interesting results in the context of the ignition of mental toughness, while being utilized as a fundamental database for the development of mental social support strategies the help Taekwondo players ignite their mental toughness in competition.
Purpose Incidence and prevalence of Korean teenager cheerleading injuries were surveyed. Methods A total of 769 junior cheerleaders who participated in National Sport Cheerleading Competitions responded to a questionnaire, and 435 reported experiences of injuries. Results Risk factors for injury included older age (p<0.001), increased experience (p<0.001), and higher BMI (p<0.05). The most frequent injury occurred at wrist, ankle, knee, shoulder and waist. And the most responded types of injury were muscular pain and contusion. Cheerleading experience affected on injury prevalence. They were injured when they perform Elevator (<0.5 yrs), Cradle (0.5-1 yrs), Cradle and Basket toss (1-2 yrs), Cradle and Pyramid (2-3 yrs). These techniques involved in bodily movements of going up and cradle. About 56% of injury was treated at home or not treated at all, and 60% of injury was either self-treated or not intervened. And only 32% of cheerleaders practiced on a formal mattress. Conclusion Safety measures for these youth cheerleaders are necessary and guidelines for securing safety and preventing and treating injuries for these population are urgent.
Purpose The purpose of this study was (1) to develop and to apply the PE classes based on Sportscasting Model on Creativity and Character and (2) to analyze the effects of PE classes on Creativity and Character. Methods Participants were 10th high school students(N=172) who had not experienced PE classes on Sportsasting Model. Data were collected using An Integrated Creativity Test(Lee & Lew, 2012), open-ended questionnaires and in-depth interviews with students. The data were analyzed through paired samples t-test and qualitative content analysis. Results Results showed that (1) Table-tennis and volleyball lessons on Sportscasting Model were developed and applied, and (2) significant differences were observed in creative thinking and creative personality of students’ creativity scores after lessons. And 14 creativity factors and 10 character factors were drawn from the analysis of questionnaires and interviews. Conclusion And to conclude, Sportcasting Model is efficient in developing creativity and character. Discussions were provided in terms of the development and application of PE classes based on Sportsasting Model and the effectiveness of Sportscasting Model.
Purpose The purpose of this study was to examine athletes’ psychological competition experiences. Methods For this study, 64 student athletes, attending universities located in Seoul and Chungcheongbuk-do, participated in the study by completing an unconstructed questionnaire. The data were analysed through content analysis method. Results As a result, 15 themes, such as morale loss, comparable performance levels, opponent irritation were collected and the themes were classified into three categories including objectives of psychological competition, requirements of psychological competition, and psychological battle. In match situations, athletes attempt to psychologically compete in order to achieve objectives such as opponent’s morale loss, induce carelessness, trigger agitation and anger, dispersion of attention, and distraction. Psychological competition among rivals is valid when the requirements, such as comparable performance levels, sensitivity to match situations, strong tenacity and confidence, understanding of opponent and oneself, mutual checks and balances, are met. Athletes attack and defend to win the psychological competition by utilizing opponents irritation, information distortion, unexpected behaviors, predicting and coping, pulling a poker face, exclusion of opponents, and self-focusing. Conclusion This study created a theoretical foundation for a profound understanding of athletes’ psychological competition, which is often found in sport fields. Furthermore, this study is meaningful in that it has raised a chance of interest concerning psychological interaction between players in match situations.
