The purpose of this study was to classify high school baseball players as superior or inferior group by Functional Movement Screen(FMS) and to provide basic information for finding great pitcher and improving exercise performance by comparing and analyzing the pitching motion. The results of this study are as follows. The inferior group’s center of mass(COM) moved significant on the left side than superior group at heel contact(HC), ball release(BR), and follow throw(FT)(p<.05). There were no significant difference in linear velocity of shoulder, elbow and wrist between two groups, but inferior groups showed large difference in each joint. The superior group controled rotation of pelvis at HC and showed significant higher knee extension at BR and FT than inferior group(p<.05). The angular velocity of superior group’s throwing arm were higher in acceleration period(p<.05). Taken together based on the results, the players who have higher muscle function showed great pitching motion, so we can conclude that FMS could be useful for evaluating the potential of pitcher.
The purpose of this study was to examine the effects of congruence type between sporting event and corporate sponsor as well as the effects of advertisement exposure frequencies (1, 3 or 5 times) on advertisement attitude and advertisement effectiveness, including brand attitude and advertisement wear-in and wear-out effects. Data (N=150) were collected using a convenience sampling method and 3-group random assignment. The collected data were analyzed by means of frequency analysis, reliability analysis based on factor rho coefficient, correlation analysis, one-way ANOVA, confirmatory factor analysis, and latent mean analysis. The results were as follows; firstly, in case of higher functional congruence condition, advertisement attitude was most positive in a 3-time exposure situation and it decreased as advertisement exposure frequency further increased. However, in the lower functional congruence situation, advertisement attitude was continuously decreased as advertisement exposure frequencies increased. Secondly, in the higher image similarity situation, advertisement attitude was increased as advertisement exposure frequencies increased. On the other hand, in the lower image congruence situation, advertisement attitude was decreased as advertisement exposure frequencies increased. Lastly, advertisement attitude, brand attitude, and wear-in effects were statistically higher in the high functional and image congruence situations than did in the low functional and image congruence situations.
PURPOSE This study examines how fitness centers’ care services affect the MZ generation’s perceived value, exercise attitude, and exercise commitment and how perceived value mediates this impact. METHODS Patrons aged 20–30 who used fitness centers in the Seoul and Gyeonggi regions participated in a questionnaire survey from January to February 2024, providing a total of 233 responses. Using SPSS 21.0 and AMOS 21.0, the data underwent frequency analysis, reliability analysis, confirmatory factor analysis, correlation analysis, and structural equation modeling. RESULTS First, perceived caring services had a significant effect on perceived value. Second, perceived value had a substantial influence on exercise attitude. Third, perceived value had no significant effect on exercise commitment. Fourth, exercise attitude significantly drives exercise commitment. Fifth, perceived caring services did not significantly affect exercise attitude or commitment. Sixth, perceived value fully mediates the relation between perceived caring services and exercise attitude. Seventh, perceived value had a full mediating effect on the association between perceived caring services and exercise commitment. Finally, tailored services and emotional support were identified as key factors in fostering MZ individuals’ positive exercise experiences and commitment. CONCLUSIONS Fitness centers should develop strategic services reflecting their customers’ goals and values to enhance their exercise attitudes and commitment and ultimately secure long-term customer loyalty.
Purpose The purpose of this study is to identify the consistency and correlation of referee evaluation according to the judging characteristics in the preliminary and semi-final of the Latin event of dance sports, thereby deriving the problem of referee reliability and suggesting alternatives for improvement. Methods The method of study is Based on the performance data of 54 amateur Latin dances match organized by the Korea Dance Sports Federation for a total of three years 11,850(preliminary rounds & semi-final). Based on the Kappa statistics and the degree of agreement(pa), the difference in the group of examination characteristics was derived and the correlation between the five Latin events was analyzed. Results As a result of through this study, the consistency of the dance sports referee and the characteristics of the judging in the event were confirmed, and the number of judges tended to be higher when the number of judges was seven, the more the number of subjects was, and the highest level of agreement was more than 70 percent of the judges. In addition, the higher the concordance of each of the five detailed items, the higher the correlation tendency. Conclusion Differences in visual aspects between dance sports judges and the difference in the judges' ratings due to the revision of the rules, the decrease in the number of competitors participating in the competition, the number of people to be eliminated in each round, and the proportion of judges with experience in the competition are different, and these differences affect the judges and show up in the scores. The Latin dance sports events based on objectivity and reliability to improve the correct standards of judges to find the same raters, work will be required and an assessment element. With a systematic way in and to carry out the review curriculum and educational development is considered necessary.
Purpose The purpose of this study was to confirm and evaluate the assessment of dehydration, whole body sweat rate, sweat sodium · potassium concentration, and fluid intake during workout in college badminton and rugby athletes using the field sweat test. Methods 14 male badminton athletes and 17 male rugby athletes were measured during an usual training session in a typical environment. USG(urine specific gravity) was measured before the start of training. Whole body sweat rate, sweat sodium·potassium concentration, and fluid intake were measured during and post a session of training. Results USG higher than 1.023 in both groups, which was considered as dehydrated. Sweating rate were 1.037±0.315L/h for the badminton athletes and 1.987±0.386L/h for the rugby athletes. The concentration of sodium and potassium were 53.6±20.2mmol/L, 4.1±0.7mmol/L for badminton athletes, and 55.6±15.2mmol/L, 4.3±0.5mmol/L for rugby athletes, respectively. The loss of sodium and potassium were 1.02±0.48g, 0.08±0.02g for badminton athletes, and 1.95±0.52g, 0.15±0.03g for rugby athletes, respectively. Conclusions In this study, a standard protocol of field sweat test was suggested as a useful factor in evaluating athletes' hydration status and electrolyte loss during a routine in-door or out-door training session. And, it is expected to build reliable data to establish a standard hydration guideline for Korean athletes.
Purpose The purpose of this study was to identify the effect of a power-specific weight training program in order to improve the muscle strength of Korean national team’s freestyle wrestlers. Methods Participants were 13 male athletes in the national freestyle wrestling team. The period of the program was 6 weeks. Muscle strength, muscular endurance, muscle power, flexibility, agility, cardiorespiratory endurance, anaerobic power and isokinetic muscle function were measured. Data were analyzed using IBM SPSS Statistics ver. 23.0 (IBM Co., Armonk, NY, USA). Paired t-test was conducted for comparison between pre-test and post-test score. Results There were significant difference and tendency in the leg isokinetic power and trunk isokinetic flexion strength. However, there was no significant difference in muscle strength, muscular endurance, muscle power, flexibility, agility and cardiorespiratory endurance. Conclusion The 6-week program focusing on the power-specific weight training indicated a significant difference not in every variable but in isokinetic muscle power, speed power and core strength. It is suggested that the training program was applied to the athletes less continuously and not in the long term because of frequent international games abroad and the need for losing weight. Consequently, a year-long training program with personalized methods should be developed to bring about more significant outcomes.
Purpose The purpose of this study was to investigate the effects of training methods on body composition, isokinetic strength and muscle endurance, cardiopulmonary function, and anaerobic power in female judo players. Methods Subjects performed weight training (n=10) and circuit weight training (n=10) consisting of 10 sports items for 12 weeks. In order to analyze the effects of training, body composition, isokinetic strength and muscle endurance, cardiopulmonary function, and anaerobic power were measured and the effect of training was verified. Results First, the comparison of body composition between WT and CWT groups showed that significant interaction effect between group and period was found in all variables (weight: F=1082.694, p=.001, body fat mass F=199.999, p=.001; skeletal muscle mass F=2481.698, p=.001, and percentage body fat: F=496.246, p=.001). Second, there was a significant interaction effect between group and duration in shoulder muscle strength and knee endurance (EPTL: F=6.598, p=.019; EAPL: F=12.860, p=.002). Conclusions The result of this study showed that the interaction effect between period and group was not significant according to the training method but the overall effect of the circuit weight training group was more positive than the weight training group. Therefore, it can be concluded that the 12 weeks circuit weight training can contribute to improve the performance of female Judo players by improving body composition, strength and muscle endurance, cardiopulmonary function and anaerobic power.
Purpose The purpose of this study was to examine the relationships among sponsorship attributes, sponsorship benefits, recognition of sponsorship value, sponsorship attitude, and sponsorship certainty through structural equation model. Methods Respondents were university students living in Seoul, Kyoungki-do, and choongchung-do. The present study was designed to identify the effect of title sport sponsorship by utilizing NH V-LEAGUE title sponsorship. By using convenience sampling method, total 400 questionnaires were distributed and gathered from samples, and among them 369 valid samples were used for further analyses. The data were recorded and analyzed using the IBM SPSSWIN Ver. 21.0 and AMOS 18.0. 18.0. Results First, sponsorship attributes had a positive influence on sponsorship benefits. Second, sponsorship benefits had a positive influence on sponsorship value recognition. Third, sponsorship attributes had no positive influence on sponsorship attitude. Fourth, sponsorship benefits had a positive influence on sponsorship attitude. Fifth, sponsorship value recognition had a positive influence on sponsorship attitude. Sixth, sponsorship attitude had a positive influence on sponsorship attitude certainty. Seventh, sponsorship certainty had a positive influence on sponsorship effects (image improvement, favorability, purchase intention).
Purpose This study was to investigate the systematic application of the life skills program and its effects in a sport setting. Methods Participants were 14 college students(8 males and 6 females) majoring in Taekwondo. Survey tools were utilized to measure items of life skills and journals. Data analyses were conducted by using Excel program and inductive content analysis. Results First, life skills in this study consisted of goal setting, self-talk, imagery, cognitive restructuring. Life skills program has undergone a procedure, such as the introduction, training, development, application, and evaluation. Second, the average scores of life skill variables have been changed according to measured points. Specifically, the average scores of goal setting and self-talk were highly increased over time and the average score of imagery indicated gradual rising line. The average score of negative thought was slightly reduced over time. Third, regarding effects of this program, participants’ responses were categorized into six components; performance enhancement, positive thoughts, chances of change, goal setting, struggling efforts, and motivation formation. Further, participants stated this program was a great opportunity to develop these components. Conclusion The application of life skills program in sport settings will contribute to participants’ life span developmental change in cognitions, emotions, and behavior.
The ever-increasing golf club market made difficult and brought confusion to most of amateur golfers to differentiate and choose suitable clubs for them. Therefore, the purpose of study was to examine how consumer confusion proneness affects consumer’s negative emotion, negative word of mouth, trust and decision postponement, during the process of purchasing golf clubs. 450 questionnaires were distributed to recreational golfers in 6 different golf-driving rages and 4 golf courses located in Seoul, Gyeonggi and Gangwon area with a return rate of 98.4% (n=443). Total of 432 questionnaires were used for data analyses with PASW 18.0 and AMOS 18.0. The results of the study are as follow. First, all of the subordinate factors of consumer confusion proneness had a significant effect on the consumer’s negative emotion. Second, consumer’s negative emotion had a significant effect on negative word of mouth. Third, consumer’s negative emotion had a significant effect on trust. Fourth, consumer’s negative emotion had no significant effect on purchase postponement.
