PURPOSE The purpose of this study was to explore violence in the Korean sports world and examine the reality of sports violence in the past and present by reflecting the voices of the field and academia through an in-depth analysis. METHODS First, through a systematic literature analysis, the essential problems of sports violence that have been discussed in academia were explored. Next, based on this, perception was explored by applying a multi-case study method to an in-depth analysis of the opinions of experts in academia and the field. Finally, by deriving the research results and discussing them, implications for this study were provided. RESULTS First, the essential problem of sports ethics was the change in sports ethics perception that was different from the sports ethics problem caused by the diversification of victoryism. Second, the essential problems of sports violence were ethics and sports ethics in society with different standards, and the unaltered perception and culture of sports ethics. Third, the problems and causes of sports violence were institutional changes and practical limitations of physical violence, control of the possibility of violence, insensitive verbal violence, cyber violence as a new form violence due to changes in the times, and rationalizations of bystanders. CONCLUSIONS This study is expected to serve as a catalyst for the field and academia by exploring the phenomenon of sports violence in more depth through the problems of violence by type and its causes according to the changing times.
PURPOSE The purpose of this study was to develop a non-face-to-face self-regulation training program for middle and high school student-athletes through the conduct of a group online video counseling session, as well as to verify the effectiveness of such a tool. METHODS Based on the models of Zimmerman(2000) and Han Si-wan (2008), the 12-session non-face-to-face self-regulation training program consisting of interactions involving cognitive, emotional, and behavioral factors was developed and used on a 16-member experimental group. Additionally, self-regulation and mental toughness questionnaires were given to each member before and after the program, and the results were compared with the results of a 17-member control group. Since a qualitative evaluation was conducted, recorded training contents were organized into a text file; after which, a step-by-step coding procedure was performed, and then meanings and themes were identified and categorized. RESULTS Quantitative analysis found that the volitional inhibition mode of the control group decreased significantly; this was in comparison to the increase in the self-regulation mode of the experimental group. In addition, among the seven sub-factors of the mental strength test of the experimental group, a significant increase was found in the post-test of self-belief, attention control, emotional regulation, resilience, and optimism factors. As a result of qualitative data analysis, they complained of difficulties in the early stages of participation, but gradually recognized their problems and searched for changes, showed changes in cognition, emotion, and behavior as they approached the end of the study period. CONCLUSIONS It can be said that the non-face-to-face self-regulation training program helped student athletes improve their school life and performance by driving positive cognitive, emotional, and behavioral changes.
PURPOSE The main purpose of this study was to examine the difference in visual search strategies based on the skill level in success and failure cases in badminton short serves. METHODS To this end, six badminton experts (experience: more than 10 years) and six novices (less than 1 years) participated. The participants’ eye movement was recorded during each trial, and mean fixation duration, mean saccade amplitude, percentage of viewing time on each fixation location, final fixation duration, and gaze entropy were analyzed. RESULTS First, the mean fixation duration did not differ significantly, but the mean saccade amplitude increased when expert players failed to perform the serve successfully. Second, the percentage of viewing time on each location results showed that the overall viewing time was lower when the performance was unsuccessful, and the expert players fixated longer time viewing the net and space when they made a successful serve. Third, expert players showed longer QE than novice players when they made a successful serve. Finally, the gaze entropy results showed that expert players showed greater gaze entropy during successful performance, indicating that the gaze pattern was randomly distributed across trials. CONCLUSIONS When learning a badminton serve, we should fully recognize and explore the receiver’s location and external environment, and subsequently, before initiating serve movement, focus on the net or space between the receiver’s racquet and shoulders to make a more successful performance. In addition, we should make various patterns of the visual search strategy, rather than the fixed or consistent search strategy, to deceive receivers.
PURPOSE This study aimed to identify and establish ESG activity assessment factors tailored for sports brands, offering a foundational framework for fostering sustainability within the sports industry. METHODS A Delphi survey was conducted between December 1, 2022, and January 31, 2023, involving university professors, sports brand executives, ESG researchers, sports marketing majors , a nd sports brand influencers. Data were analyzed using SPSS WIN 24.0 and MS Excel, encompassing research subject classification, consistency verification, and empirical analysis. RESULTS The assessment of ESG activity evaluation factors of sports brands revealed that governance, social, and environmental dimensions ranked in descending order of relative importance. Among specific evaluation criteria, the adoption of employee ethics regulations was deemed paramount in the governance evaluation area, while support for stakeholder welfare and social well-being took precedence in the social evaluation category. In the environmental sector, the production and delivery of eco-friendly, durable products held the highest significance. Further analysis, considering the weighted priorities of all evaluation factors, emphasized the importance of factors, such as the adoption of employee ethics regulations, support for stakeholder welfare, social well-being, and the production and delivery of eco-friendly, durable products. Conversely, disclosure of company information and issues, support for the underprivileged, and general shareholders' meeting or agenda for the protection of shareholders' rights and interests ranked lower. CONCLUSIONS In summary, this study validates the role of governance (G) aspects within ESG activities for sports brands, alongside environmental and social dimensions. It highlights the importance of a balanced ESG framework, particularly in an era marked by heightened social responsibility awareness among consumers. Prioritizing governance in marketing strategies not only distinguishes sports brands but also necessitates impactful promotion and advertising efforts.
PURPOSE The purpose of this study was to synthetically explore different communication strategy patterns that are dependent on the events and stakeholders, which include professional sports players, teams, and the associations. METHODS Using the Python program, we performed web crawling and machine learning algorithms to analyze news articles for our research analyses. In particular, 696 articles on driving under the influence (DUI) of alcohol were gathered and subject to descriptive scrutiny; a total of 782 sentences were selected for the analysis. Also, among the 509 articles on illegal gambling, 484 sentences were analyzed. Moreover, 50 frequently reported words were extracted from these sentences to assess their frequencies through the word cloud method for concrete visualization. Then, the data were mapped in order to systemically understand the communication strategy patterns for each case, which were dependent on the stakeholders and timing of the event. RESULTS The empirical results revealed that in case of unethical events of driving under the influence that were reported in the news, most of the subjects chose an apology strategy immediately, but for illegal gambling reports, the parties involved rarely respond and it was difficult to find specific strategy patterns among the subjects. CONCLUSIONS The present study reveals that when professional sports teams were exposed to transgression, depending on the characteristics of the event and stakeholders, they chose different communication strategies involving fan characteristics for the event and subjects. Ultimately, they chose different strategies dependent on their fans’ involvement.
PURPOSE For student-athletes to be able to successfully dedicate themselves to training and competition, the following key factors play an important role: The coach, team climate, and individual motivational characteristics. To test this hypothesis, the structural relationships between having a perceived autonomy support, a caring climate, basic psychological needs, and sport commitment were analyzed. METHODS Participants were 297 high school athletes registered with the Korea Olympic Committee (203 males, 94 females, Mage=17.88 years). Data were collected using sports climate questionnaires for autonomy support, caring climate scale, basic psychological needs scale, and sport commitment measurement. The collected data were analyzed using descriptive statistics, correlation analysis, and structural equation modeling. RESULTS The model’s fitness was indicated by x2/df=2.797 (x2=106.288, df=38), CFI=.977, TLI=.967, RMSEA=.078 (90% CI=.061, .096). Examining the various path coefficients revealed that coach autonomy support had a positive effect on the athlete’s caring climate, basic psychological needs, and sport commitment. The caring climate had a significant effect on basic psychological needs, but did not have a statistically significant effect on sport commitment. Finally, basic psychological needs had a positive effect on sport commitment. CONCLUSIONS Coach autonomy support fosters a caring climate, and athletes who are able to perceive this are able to dedicate themselves to their sport since their basic physiological needs are met. Therefore, coaches should use appropriate coaching strategies to enhance athletes' autonomy and foster a caring climate, as both are essential factors for meeting athletes' psychological needs and promoting sport commitment.
PURPOSE This study aims to provide policy recommendations for the development of women’s football and the enhancement of the Women’s University Football League (WUFL) by examining participant satisfaction and meaningfulness of football. METHODS To achieve this goal, we distributed survey questionnaires, including 5-point Likert scale and open-ended questions, and subsequently analyzed 153 responses using qualitative data analysis software, N-vivo. RESULTS Our findings reveal that female students actively engaged in the WUFL express high overall satisfaction. Furthermore, participants perceive football as a source of happiness, an energy booster, and a platform for new experiences. Their involvement in football goes beyond typical leisure; it is regarded as a form of serious leisure. DISCUSSION AND CONCLUSIONS Based on these results, we propose actions such as fostering and elevating amateur women’s competitions, promoting female students’ participation in football, and developing a comprehensive strategy for increasing women’s enjoyment of playing football.
PURPOSE This study aimed to analyze research trends in physical education within small schools from 1992 to the present, offering insights and directions for future research in this domain. METHODS To achieve this objective, we gathered data from 22 domestic journals utilizing keywords such as “small school,” “combined class,” “farming and fishing village,” “physical education,” and “sports.” Subsequently, the collected data encompassing topics, keywords, methods, subjects, and research areas, were organized using Excel. We employed the Word-Cloud program for the analysis of frequency by period and subject words by period. RESULTS Trends in physical education within small schools were categorized into three primary aspects: subject, method, and research area. Firstly, concerning research topics, the predominant focus centered on the application of teaching and learning as well as the curriculum management, with less emphasis on pre-service and incumbent teachers. Secondly, research methods shifted from quantitative to qualitative approaches starting in the 2000s. However, the utilization of qualitative research methods displayed limited diversity. Lastly, we analyzed the research area by classifying it into the region where the research subject is situated and the region to which the researcher belongs. The Gyeongsang and Gangwon regions constituted the majority in both categories, with over half of the researchers hailing from Gyeongbuk. CONCLUSIONS This study underscores the growing necessity for research into physical activity within small schools, given the increasing proportion of such institutions. It offers valuable insights for future research endeavors in the realm of physical activity within small schools.
PURPOSE This study aims to provide empirical foundational data for the development of a new profit model in Korean professional baseball. It does so by examining the influence of professional baseball NFT product attributes on customer perceptions of value, satisfaction, and purchase intention. METHODS Data were collected from consumers who have experience purchasing KBOLLECT. A total of 363 samples were collected for analysis. Surveys were utilized for data collection, encompassing 39 items that measured product characteristics, perceived value, satisfaction, purchase intention, and demographic information. Using the collected data, various statistical analyses were conducted including descriptive statistics, exploratory factor analysis, reliability analysis, correlation analysis and multiple regression using SPSS version 21. The ensuing results from the correlation analysis and multiple regression analysis are as follows. RESULTS Product features, including aesthetics, symbolism, and scarcity, had a positive impact on consumer’s perceived emotional value. Moreover, product features, encompassing aesthetics, symbolism, scarcity, and creativity played a significant role in enhancing consumer’s perceived economic value. Furthermore, product attributes such as aesthetics, symbolism, and creativity positively contributed to consumer’s perceived social value. Similarly, product features comprising aesthetics, scarcity, creativity, and symbolism positively affected consumer’s perceived intellectual value. Additionally, the research revealed that product features related to aesthetics, symbolism, creativity, and scarcity were instrumental in bolstering consumer. Importantly, these very attributes, including aesthetics, symbolism, scarcity, and creativity, exhibited a positive influence on consumers’ purchase intentions. CONCLUSIONS In conclusion, this study underscores the substantial impact of professional baseball NFT product characteristics on consumers’ perceptions, satisfaction, and purchase intentions. To maintain enduring relationships with consumers who engage with professional baseball NFT products, it is essential to fortify these product attributes and offer diverse services utilizing them.
PURPOSE This study aimed to investigate the effects of continuous exercise and the accumulation of short-duration exercise for 12 weeks on body composition, physical fitness, and lifestyle disease indices in overweight men in their 30s. METHODS Participants in the continuous exercise group (CE; n=13) performed a circuit exercise program of 30 min/session, 3 sessions/week for 12 weeks. Participants in the accumulation of short duration exercise group (ASE; n=12) performed the same exercise time of 30 min per day, divided into three sessions of 10 min. Body composition, physical fitness, and lifestyle disease indices were measured pre- and post-test and were compared by utilizing a repeated two-way ANOVA. RESULTS 1) Regarding body composition, body weight, body mass index, skeletal muscle mass, waist circumference, and fat mass decreased significantly, while hip circumference increased significantly in the CE group. Waist circumference and skeletal muscle mass decreased significantly, while hip circumference increased significantly in the ASE group. 2) Regarding physical fitness, right grip strength, sit and reach, sit up, and maximal oxygen uptake increased significantly in both groups. 3) Regarding hypertension indices, there were no significant differences in both groups, but they showed a tendency to improve. 4) Regarding hyperlipidemia indices, triglycerides (TG) decreased significantly in both groups, and total cholesterol (TC) decreased significantly in the CE group. 5) Regarding diabetes indices, there were no significant differences in both groups, but a tendency to improve was noticed. 6) Regarding arteriosclerosis indices: TG/high density lipoprotein-cholesterol ratio decreased significantly in both groups, and the TC/high density lipoprotein-cholesterol ratio decreased significantly in the CE group. CONCLUSIONS We concluded that both the accumulation of short duration exercise and continuous exercise can be effective in improving body composition, physical fitness, and lifestyle disease in overweight men.
