Purpose A number of start-ups in the form of introducing sports contents in Korea as a new market are in progress, and appropriate support for each step is needed to increase the chances of a success. Therefore, the purpose of this study is to explore the entrepreneurial process of introducing and spreading newly created or developed sports content into a new market, Korea, by focusing on the innovation diffusion process model. Methods To derive the results, a qualitative research method was used, data were collected through in-depth interviews, literature search, and observation methods, and analyzed through categorization and itemization in stages based on content analysis results. Results Looking at the results, content recognition and problem identification were derived in the exogenous shocks stage, and the organization unity of internal and external stakeholder was confirmed in the formal coalition of opinion leaders stage. At the stage of internal communication between the opinion leaders of the social system, the expert communication in the same or similar field and external area appeared and the indirect experience also derived. In the decision to select a specific innovation stage, activities to belong to an international organization, to establish a new organization, and to secure idle space appeared, and at the stage of recruitment and/or the establishment of boundary spanners, efforts to secure internal and external human resource within the organization and to build an organization form appeared. In the stage of develop and introduce the innovation, online communication channels were established. In the stage of using mass media outlets, media articles, lectures, and academic conferences were used, and in the stage of actual diffusion of an innovation, experience and education programs were conducted, competition and exhibitions were held, venues were built, and actual international competitions were participated. At the stage of decisions to continue, discontinue, or re-invent the existing innovation must occur, evaluation was made by personnel inside and outside the organization. Conclusions It is possible to increase the success of start-up by creating a support system that can fill the necessary parts for each stage of start-up based on the derived activities for each stage.
[Purpose] This study aimed to investigate the structural relationships among event quality, spectators‘ destination image, country image, and behavioral intention in the international cycle competition, Tour de Korea 2017. [Methods] The questionnaire was structured in four dimensions: event quality (three sub-dimensions and twelve items), destination image (three items), country image (three items), and behavioral intention (four items). A total of 292 spectators from six hosting cities (Yeosu, Gunsan, Muju, Yeongju, Cheongju, and Seoul) during the event participated in this study. Factor analysis, reliability, validity, correlation analysis, and structural equation modeling analysis were conducted utilizing SPSS 21.0 and AMOS 21.0. [Results] This study indicated that event quality in an international sporting event was found to be the significant factor of spectators’ destination image and country image, which, in turn, significantly influenced the spectators’ intention to revisit to the place of the event and/or the event itself. [Conclusions] The findings of the present study contribute to theoretical understandings of event quality that predicts spectators’ behavioral intention and destination image in a global sporting event. Practically, this study also provides some important suggestions for practitioners who plan marketing strategies for international sporting events.
The aim of this study is to analyze the correlation between per capita GDP and sports items' demand and to estimate the income elasticities of sports items' demand based on the International Social Survey Programme: Leisure Time and Sports - ISSP 2007 of the GESIS(Leibniz-Institute for the Social Sciences, Germany). The facts found from the analyses are as follows; First, in general, when the correlation coefficient of a particular sports item turns out to be both positive and statistically significant, the item can be interpreted to have a good possibility to be a luxury goods and when the coefficient is ascertained to be both negative and statistically significant, the item can be inferred to have a considerable chance to be an inferior goods. In this study, other team sports(excluding basketball, soccer, volleyball, baseball etc.), squash, walking/trekking/climbing, boat sports, hunting/fishing, horse riding/horse racing, motor sports, shooting, and snow sports were confirmed to show a luxury goods' features and basketball, soccer, volleyball, athletics, and martial arts were identified to have an inferior goods' characteristics. Second, similar to the results of the correlation analysis, in the income elasticities estimation, cockfighting appeared to be an inferior goods and other team sports, squash, walking/trekking/climbing, bowling/curling/bocce, boat sports, darts, hunting/fishing, golf/minigolf, horse riding/horse racing were proved to be a luxury goods.
In this paper, we analyzed financial ratio of Sports Industry Enterprises in Korea from 2011 until 2014. We use Kis-Value data and extract 195 enterprise from it. And we compared the results with other industries which data were analyzed from the Bank of Korea. The results of the analysis are that the financial ratios of the sports industry is higher than other industries. This shows that the management conditions in sports industry are better than the other industries. In particular, among the sports industries, the management condition in sports service industry shows better states than other sports industries and other industries. This indicates that the sports service industry is a high value-added industry and growth rate of this industry is much faster than other industries. Growth rate of sales of Sports industry in 2014 was 0.1% whereas growth rate of sales of all industries was –1.5%. Also, growth rate of total assets of Sports industry in 2014 was 3.5% while growth rate of sales of all industries was 3.0%. So, growth ratio of the sports industry was higher than all industries. On the other hand, growth rate of tangible asset which represents the investment in fixed assets was 1.9%, which was lower than that of all industries 2.5%. Through operating income to sales, we can know the profitability of company from operating activities. Operating income to sales of sports industry in 2014 was 9.5% whereas operating income to sales of all industries was 4.3%. Especially sports service industry increased 24.6% in 2014. Income before income taxes to sales was 10.1%, which was higher than all industries 3.9%. In particular sports service industry was 28.3%. It shows that the sports service companies have issued a profit through strong corporate activities. Debt ratio of the sports industry in 2014 was 80.9% while it was 91.9% for all industries. Debt ratio of sports facilities industry was 166.9% that is higher than the average of all industries. But the debt ratio of the sports service industry was 29.9%, it can be seen considerably lower than the average of all industries. Total borrowings and bonds payable ratio of the sports industry was 19.8%, it can be seen lower than the 25.3 percent for all industries. Cash flow coverage ratio which represents the ability to afford the interest and debt to cash income. Sports industry rate was 25.4%. It was lower than the all industry's 62.7% and it indicates sports industry is financially not good. So, we know that sports service industry was financially not healthy. Business analysis results of sports industry of Korea appeared better than other industries. But business conditions are getting worse and, like any other industry. Thus, through the business analysis, we should prepare substantiality of management. And we should plan productivity improvement and business strategies for the changing business environment.
Purpose There is a growing number of potential demand on experiential horse riding tourism due to the expand of tourism and sports industries, however the experiential horse riding clubs are operating inefficiently. Therefore the purpose of this study is to investigate implicity importance of horse riding club’s selection attributes and analyze factors affecting positive effect on market share thereby find the way to improve operating system. Methods The survey was done among 258 horse riding tourism customers of Jeju, Gyeonggi, and Gyeongbuk provinces, and conjoint analysis to figure out the relative importance of selection attributes, and simulation to predict the market share of experiential horse riding were conducted. Results The results are as follows. Cost was the most important factor when selecting horse riding club and program, location, staff were followed by. Also, “The club that serves various activities with horse riding program at 10,000won where the condition of road and parking lot are good” had the best market share. Conclusion This study suggested the effective and efficient manners to operate the horse riding club and the political implication.
This study was to explore the factors influencing Olympic performance positively and negatively. In order to achieve this purpose, 60 athletes, who participated in 2012 London Olympic games, responded on open-ended questionnaire. In addition, 10 athletes, who won medals in London Olympic, responded on in-depth interview. Collected data were analyzed by deductive content analysis. The results of this study were as follows: firstly, the factors influencing Olympic performance positively were psychological preparation, strengthening training, physical conditioning, support from significant others, material support, cheering of Korean people, self respect as a Korean national athlete, different game environment, team cohesion, sharing Olympic experience, and support of sports science. Secondly, the factors influencing Olympic performance negatively were psychological pressure, excessive expectation, negative interpersonal relationship, condition decline, overtraining, unstable environment, insufficient facilitation, decrease in performance level, and especially ineffective village room placement and media management during Olympic period. Thirdly, the differences between Olympic games and other world competitions , perceived by athletes were competition scale, psychological attitude, training support, systematic preparation, and benefits from winning medals. The results of this study will give fundamental information in developing a scale which can measure Olympic preparation level and in developing Olympic preparation guideline. Therefore, it will help athletes ,who participate Olympic for the first time or athletes who did not perform well in pre-participated Olympic games, to understand and apply in training the factors influencing Olympic performance and help them to perform better in Olympic games.
Purpose The purpose of this study is to emphasize the need for the establish and the use of altitude training center via examining exercise training method in natural or artificial altitude environment that is applied to various elite athletes in various advanced countries to maximize exercise performance and its effectiveness. Results Altitude training in natural or artificial altitude environment enhances aerobic and anaerobic exercise performance baesd on the hematological and nonhematological adaptations to hypoxic conditions. These altitude training methods can be classified into living high training high (LHTH), living high training low (LHTL), and living low training high (LLTH). LHTH (i.e., developed since the 1968 Mexico Olympics) and LHTL (i.e., developed in the 1990s by Levine and Stray-Gundersen) improve exercise performance via hematologic changes through erythropoiesis such as increased hemoglobin mass and erythrocyte volume. On the other hand, LLTH (i.e., has been developed variously since the 2000s) is composed continuous hypoxic training (CHT), intermittent hypoxic training (IHT) and repeated sprint training in hypoxia (RSH), and the altitude environment is constructed using a vacuum pump and a nitrogen generator. In general, LLTH method dose not induce hematological change in a short time within 3 hours. However, CHT and IHT enhance aerobic exercise capacity by improved exercise economy, supply and utilization of blood to tissues, capillary and mitochondrial densities, and oxidative enzyme activity through various biochemical and structural changes in skeletal muscle and cardiac muscle. RSH enhances anaerobic power and repetitive sprint performance by improving glycolytic enzyme, glucose transport, and pH control. In Korea, however, there are almost no facilities for altitude training that is applied to enhance athletic performance in advanced sports countries and recognition of the need for altitude training is also very poor. Conclusions Therefore, it is very urgent to develop altitude training for maximizing athletic performance in Korea and a lot of support and efforts are needed from the government and local governments.
This article aims to examine the research trend of sport history by analysing published research articles over the last decade in the Korean Journal of History for Physical Education, and suggest directions of research in sport history based on the results. We have reviewed a total of 264 articles relying on the analytic framework including the criteria of time period, method, nation, theme/topic, and purpose. The research findings are as follows. First, the post-Liberation period has been studied most often with 45.3%, followed by the Japanese Colonization period (20.2%), the Joseon Dynasty period (11.4%), the diachronic research (8.8%), the period from ancient times through Goryeo (8.1%), and the period of Enlightenment (6.2%). The results indicate that most recent studies in the journal unilaterally focus on the Modern and Contemporary history with 71.7%. According to the analysis result by research method, second, more than 90% of the studies have been conducted using qualitative methods while only 0.6% of the papers have adopted quantitative methods. The qualitative methods include textual analysis, participant observation, oral life story, and focus group interview. Textual analysis has been used most often with 74.5%. Oral life story has been second (22.5%), followed by participant observation (2.1%) and focus group interview (0.3%). The findings from this category show that it is still necessary to diversify research methods and vitalize interdisciplinary research. Third, in terms of nation, over 70% of the papers have studied about Korea, and European countries are the second most frequent region in the research trend (8.3%). The nation that follows is China with 6.4%. Although we analysed a Korean journal in sport history, the result exposes the lack of scholarly attention in the studies of sport history to world sport history reflecting comparative perspectives. By the criteria of theme/topic, fourth, genre has been studied most often with 31.7%, followed by figure (14.1%), facility/institution/organization (14.0%), system/policy/event (12.8%), philosophy/ideology/theory (6.7%), remains/relics/documentary material (6.3%), and domestic regions (5.4%). The results show that the recently published research articles have attempted to include a variety of genres in sports, play, and dance. While the topics for figure and facility/institution/organization also receive significant interest, it is limited that the studies mostly focus on male sport figures but female figures are barely explored. Even when female figures are researched, the attempts are observed only in the studies of dance. Fifth, the largest ratio of papers has had the research purpose of historical evolution (37.6%), followed by value/significance (20%), type/characteristic (15.5%), thoughts/ideology/theory (9.1%), origin (6.6%), suggestion/proposal/prediction (5%), comparison/correlation (5%), and concept/terminology (1.2%). The results expose that the studies tend to concentrate on historical evolution relying on chronological description while the research on concept/terminology is of little scholarly interest. Based on what we have found, it is identified that the recent studies in sport history have mostly focused on the historical evolution of a specific sport genre in the Korean Modern and Contemporary history using textual analysis. Consequently, the results suggest that researchers in sport studies need to put in additional effort to expand research topics and methods, and invite comparative perspectives involving inter/cross-national studies.
