PURPOSE Although sport and graffiti often collaborate in various forms and sectors, research on this phenomenon is insufficient. Therefore, this exploratory study analyzed the role of sport in line with the diffusion of graffiti in Korea. METHODS Qualitative research method was applied for data collection and analysis. Specifically, systematic literature review, semi-structured in-depth interviews, and written interviews were used for data collection. Subsequently, content analysis, categorization, and itemization were performed. RESULTS International sporting events had an impact on the diffusion process of graffiti. Additionally, graffiti was used as a promotional content for sporting events and sport brands, and specific sport content were used as the medium for street art works, including graffiti. Furthermore, graffiti was used as a promotional content for marketing activities in collaboration with a professional sports team by general corporations. CONCLUSIONS As graffiti becomes one of the major cultures from a subculture, it is expected to increase public interest in all sports and not just in specific sports through collaboration with graffiti.
PURPOSE Since the COVID-19 pandemic, the demand for home training, with exercises or workouts at home, has steadily increased. As a result, the popularity of home training YouTube content, which shows how to use exercise equipment or workouts without professional influence, has also increased. Therefore, this study focused on the characteristics of YouTube home training content (specialization, diversity, and interaction), personal health awareness, exercise awareness, and expectation-confirmation model to identify which required exercise continuation intention through YouTube home training. METHODS SPSS and AMOS software were used to conduct frequency, reliability, and confirmatory factor analyses, as well as to conduct correlation analysis and construct a structural equation model. RESULTS First, health and exercise awareness had a positive effect on confirmation. Second, among the characteristics of home training content, only specialization had a positive effect on perceived usefulness. Third, confirmation had a positive effect on perceived usefulness and viewing satisfaction, perceived usefulness had a positive effect on viewing satisfaction and exercise continuation intention, and viewing satisfaction had a positive effect on exercise continuation intention, which proved the expectation-confirmation model in this study. CONCLUSIONS To increase exercise continuation intention through home training YouTube content, creators need to produce professional content that can stimulate viewers' internal motivation.
PURPOSE The current study examined how baseball fans evaluate a robot umpire from the perspective of the human-robot interaction. In particular, this study examined whether baseball fans evaluated more positively a robot umpire depending on whether a robot or a human umpire has the final authority to make ball-strike decisions, when the ball-strike decision contradicts with each other. Furthermore, the different types of expertise (baseball vs. image analysis) embedded in robot umpire and fans’ levels of technology adoption were used to examine the relationship between umpire type and evaluations of robot umpire. METHODS This study used 2 (final decision maker: robot vs. human umpire) by 2 (different types of expertise embedded in robot umpire: baseball vs. image analysis) by 2 (different levels of technology adoption: low vs. high) between-subjects design. RESULTS The results indicated that when a robot umpire had the final authority to make ball-strike decisions, baseball fans evaluated more positively the adoption of robot umpire, when image analysis expertise was embedded in the robot umpire rather than baseball expertise. Meanwhile, baseball fans evaluated more positively the adoption of robot umpire when baseball expertise was embedded in a robot umpire rather than image analysis expertise. CONCLUSIONS The current study provides meaningful implications regarding how to design an effective system for the operation of robot umpire in baseball.
PURPOSE Neuromarketing measures and analyzes the unconscious response of consumer brain waves to marketing stimuli in real time. This study examined how a sensational scene (accident) in a sport game influences the sponsorship effects through electroencephalography (EEG) analysis. METHODS The current study uses an experimental method. First, as an experimental stimulus, a video of F1 racing edited in a total of 9 min and 39 s was used, and an accident scene was inserted in the middle of the video. A total of 46 people participated in the experiment, and all participants watched the F1 video, including the accident scene. Participants' brain waves were observed in two prefrontal and two occipital lobes. The relationship between scene sensation and sponsorship effect was analyzed based on alpha waves and the sponsor brand recall measured by questionnaires. RESULTS First, the accident scene of the race caused the power of alpha wave to be abruptly reduced (i.e., alpha blocking). Second, the difference between the alpha power level of the group that recalled the sponsor brand and that of the group that did not recall was statistically insignificant; hence, the hypothesis was rejected. Third, the right-brain dominance (negative emotion) in the accident scene of the race was statistically insignificant; therefore, the hypothesis was rejected. Finally, the group that recalled the sponsor brand showed a left-brain dominance (positive emotion), which was statistically significant. CONCLUSIONS This study confirmed the marketing communication and neuromarketing theories on the sponsorship effects created by stimulation, attention, and memory in a sport sponsorship setting, observing alpha blocking phenomena in a sensational scene (accidents). In addition, it was revealed that the group that watched the same accident scene relatively positively and exited remembered the sponsor brand better than the group that did not watch it. The result implied that sport fan’s personal trait (e.g., sensation seeking) to sensation in sponsorship activities affects the sponsorship effect. The results also emphasized the importance of selecting target customers of sports fans in sponsorship to maximize sponsorship effects.
PURPOSE Taekwon gymnastics is expected to be a program that can overcome the management difficulties currently faced by Taekwondo gyms and contribute to the expansion of Taekwondo base. Therefore, this study aimed to examine the relationship among organizational identification, flow experience, intention to continue participation, and recommendation intention of Taekwon gymnastics participants. METHODS In this study, data was collected from 313 teenagers participating in Taekwon gymnastics at Taekwondo gyms in the metropolitan area from September 10 to 24, 2021. A total of 267 questionnaires were selected as the final sample, and data analysis was conducted using SPSS 23.0 and AMOS 23.0. RESULTS Organizational identification had a significant effect on flow experience, challenge only had a positive effect on intention to continue participation, flow experience did not significantly affect recommendation intention, and intention to continue participation had a significant effect on recommendation intention. CONCLUSIONS The results of this study confirmed that organizational identification can contribute to improving inner pleasure and self-esteem, and it is necessary to examine the role of factors that can mediate the relationship between flow experience and behavioral intention in the future. Furthermore, managers of Taekwondo gyms should hold various events that can inspire teenagers’ sense of challenge to encourage intention to continue participation.
PURPOSE This study presents policy proposals based on literature review and document analysis in relation to sport concussion. METHODS Online documents were collected from sports organizations of the United States, the United Kingdom, and South Korea that either supervise sports concussion management policies or govern specific sports at different levels. RESULTS The results and implications of the study were as follows. First, safety education on sports concussion should be strengthened quantitatively and qualitatively, be required by all sports stakeholders, and will need to be executed by utilizing new technology platforms. Second, sports governing bodies must present a concussion safety policy tailored to each sport by distinguishing between youth and professional sports. Finally, discussions regarding the legalization of domestic sports concussion safety policies should take place in a timely manner. CONCLUSIONS These precautionary approaches would contribute to raising awareness on concussions in sports and help build a safer environment for sports.
PURPOSE This study aimed to analyze the sport biomechanics questions in the ‘Secondary Physical Education Teacher Recruitment 1st Exams’ and find the orientation for future exams. METHODS Twenty-one sports biomechanics questions (49 detailed questions) in the last 7 years (2016-2022) were classified into four types (evaluation content factors, classification of educational goal, sports application or not, classroom connection, and including calculation) and analyzed. RESULTS The recruitment exams had the following characteristics. First, only approximately 22.4% of the questions were related to the secondary physical educational field. Second, only 34% were sports-applied questions. In addition, according to Bloom's classification of educational evaluation, 36.7% of knowledge-level questions, 40.8% comprehension-level questions, and 22.4% application-level questions were accounted for. Finally, the questions tended to be considerably biased towards specific items (kinetics and kinematics understanding and application of linear and angular motion). CONCLUSIONS Sport biomechanics questions in the ‘Secondary Physical Education Teacher Recruitment 1st Exams’ should be based on questions that are likely to occur in the field of secondary physical education, to occur in real sports situations, and to be asked by students. Additionally, rather than asking for simple knowledge or comprehension, the proportion of questions in the application level should be increased.
PURPOSE This study aimed to explore and analyze research impact of Korean ’Kinesiology’ studies, especially in the aspects of international research impact gauged by the citation counts from Scopus bibliometric database. This study contributes to relevant literature in that it is the first endeavour to evaluate the pattern about how the entire Korean ’Kinesiology’ articles have been cited in international articles. METHODS TTwo types of sample articles were collected in this paper. Firstly, 19,867 target articles published in 23 KCI-accredited Korean ’Kinesiology’ related journals from 2001 to 2015. For the Korean target articles, secondly, international citing articles that took advantage of target articles as references were collected from Elsevier’s Scopus database separately. RESULTS As a result, just 5% of the target articles were cited at least once for five years after publication. The topics of top cited research topics include ‘exercise’, ‘physical activity,’ ‘Alzheimer’s disease, ‘ ’body composition’ and ‘insulin resistance’. Besides, the Korean 'Kinesiology’ articles were the most influential to articles about ‘Medicine,’ ‘Health Professions,’ ‘Multidisciplinary,’ ‘Social Sciences,’ and ‘Nursing’. CONCLUSIONS This study showed that one Korean ’Kinesiology’ article was cited 0.09 times on an average in international Scopus-indexed articles. Considering that the average number of citations in domestic articles is 5.6 times, the international citations of Korean ’Kinesiology’ research still have much room for growth. However, this study confirmed that the scope of the international impact is not limited to a few countries, but is spreading to various countries, and its impact has been growing in recent years.
PURPOSE This study aimed to analyze the difference between scores and loss of world-class fencing sabre players. METHODS A total of 78 match videos and 1969 points of international competition over 3 years were analyzed for the nine major competitors of the national fencing team (Males = 5, Females = 4). The characteristics of each skill, body section and location according to the score were analyzed by dividing them into male and female groups. Data were analyzed using IBM SPSS ver. 25.0. RESULTS First, in the situation analysis according to the men's sabre score, attack skills were the most common in the winning situation (447 points, 73%) and in the situation of losing points (389 points, 72%); however, the difference was not significant. In the analysis of the piste location according to the score, B4 was the most common appearing 254 times (41.5%) in the scoring situation and A4, 243 (45%) times in the losing situation, with a significant difference (p < 0.001). Second, in the situation analysis according to the women’s sabre score, 315 attacks (70.6%) were found in the winning situation and 277 (74.7%) in the losing situation; however, the difference was not significant. In the analysis of the scoring body part, the Sixte area scored the highest with 121 points (27.1%), and the arm area lost the most points with 105 points (28.3%); however, the difference was not significant. In the analysis of the piste location according to the score, A4 was the most common in, appearing 179 times (40.1%) in the scoring situation, and 182 times (48.8%) in the losing situation, with no significant difference at the p < 0.001 level. CONCLUSIONS In the men's game, there were many scored points in B4 and many lost points in A4. In the women's game, there were many scored points and lost points in A4; therefore, the difference in goals and losses according to the piste position was confirmed. These results suggest that it is possible to infer the game management patterns of world sabre players and the flow of world fencing.
PURPOSE The purpose of this review was to summarize the current knowledge on the trends in athletes’ health problems (and their preventive strategies) caused by low energy availability (LEA) and relative energy deficiency in sports (RED-S). METHODS In this narrative review, we summarized previous studies by searching the literature in the PubMed, Google Scholar, and Science Direct databases. RESULTS Energy availability (EA) refers to the amount of energy from caloric intake used for exercise, and a LEA is considered as a surrogate marker of RED-S. In several previous studies, chronic low energy availability in female athletes has been reported to cause health problems such as endocrine dysfunctions, immunosuppression, and psychological disorders, and to also affect the hypothalamic-pituitary-gonadal (HPC) axis and bone health. Moreover, it has been suggested that an increase in injury risk and a decrease in exercise performance may occur. CONCLUSIONS Since it can be difficult to recover from the health deteriorations caused by RED-S, early detection (of related signs and symptoms) and prevention are very important. Therefore, athletes, coaches, and parents need to develop educational programs that ease the recognition of the problems caused by various symptoms related to RED-S and promote educational interventions.
