This study was aimed at empirically analyzing the impact of conspicuous consumption of MTB club members and influence of the reference group on club identification, MTB attitude, and relation continuity intention through structural equation modeling. To accomplish the objective, 250 adult men and women who were involved in MTB clubs in Seoul, Gyeonggi, and Chungcheong areas were surveyed. As for sampling method, self-administered questionnaires were sent out through the mail, which were collected through visits. To verify the proposed structural model, SPSS WIN Ver. 21.0 and AMOS 18.0 were used. It led to the following results. First, conspicuous consumption didn't have a positive impact on club identification. Second, conspicuous consumption had a negative impact on MTB attitude. Third, the influence of reference group had a positive impact on club identification. Fourth, the influence of reference group had a positive impact on MTB attitude. Fifth, club identification had a positive impact on relation continuity intention. Sixth, MTB attitude had a positive impact on relation continuity intention.
The purpose of this study was to analysis of moving distance during games, time and heart rate for hockey games using GPS (global positioning systems) by positions in Korea national female athletes. The subjects were Korea national female hockey players (n=13) including 4 forwards, 4 midfields, and 5 fullbacks that participated in five Korea vs. Japan international games. All subjects were wearing GPS throughout the games. The results were as follows: Firstly, the average total travel distance per game was approximately 5.7km and higher in the second half. Physical movement in the games was not different from positions where 70% of physical movement was performed at low intensity and 30% at moderate and/or vigorous intensity, suggesting that the subjects; physical movement was performed at the appropriate level of exercise intensity. Secondly, during the game, the subjects performed physical movement faster than 11km/h for 22 minutes, indicating that the subjects could maintain their physical movement at a relatively faster speed throughout the games. In particular, midfields showed a greater amount of physical movement at moderate speed. Thirdly, the average exercise heart rate was 145bpm, which was equivalent to 60% of HRmax. The subjects maintained their average exercise heart rate greater than 150bpm (above 60% of HRmax) for 40 minutes during the games, indicating that the players had an ability to maintain physical movement at high intensity throughout the games. In conclusion, in spite of the fact that Korea national female hockey players have an ability to maintain physical movement at a relatively faster speed and higher intensity, their physical movement and performance are often affected. Therefore, it is necessary to develop and apply the specific interval training program for national female hockey players that can facilitate the faster recovery from the repetitive physical movement requiring power and speed at high intensity.
The purpose of this study was to investigate basal physical fitness and smash speed of elite national badminton players. To perform this study, total forty six korea national badminton player were participated : twenty two male players(age : 20.90±2.24years, height : 179.30±5.40cm, weight : 73.80±7.12kg, career : 11.27±1.88years) and twenty four female players(age : 19.45±1.95years, height : 167.83±4.36cm, weight : 61.39±3.60kg, career : 9.50±2.47years). Each subjects performed the 6 basal physical fitness trials : agility, muscular endurance, muscular strength, flexibility, balance and cardiorespiratory endurance. And the speed of badminton smash were analysis by using radar gun when players were standing smash success. To determine the difference between two groups, independent samples test was used. As a result, we found that there was a large difference male players and female players in basal physical fitness and smash speed. First, male players were significantly strong in agility(side step 10%), muscular endurance(repetitional jump 12%), muscular strength(left grasping power 3%, right grasping power 31%) and cardiorespiratory endurance(20m suttle run 31%). On the other hand, female players were relatively strong in flexibility(sit and reach 27%) and balance(standing on one leg with eyes closed 51%). Second, maximum smash speed show that male players were about 57km/h(24%) faster than female players(male : 247.72km/h, female : 190.37km/h). Based on the findings, we shall be applicable training program to improve flexibility, balance of male athletes and agility, muscular endurance, muscular strength, and cardiorespiratory endurance of female athletes. our results will be appliable to improve the athletic performances of national badminton players by the coaches in the future.
The purpose of this study was to examine the effect of dietary creatine and leucine supplementation on protein synthesis and functional properties of skeletal muscle during 8 weeks of resistance exercise. Thirty two male Sprague-Dawley rat(5 weeks old) were randomly divided into four groups(8 rats per group): sedentary control group(CON), execise group(E), exercise with creatine supplementation group(EC), exercise with creatine, leucine supplementation group(ECL). Exercise groups were trained to climb a ladder with a weight secured to their tails(3day/week). The supplementation was administrated daily through oral gavage. Creatine supplementation was given at 250㎎/㎏/day. Creatine+leucine supplementation was given at 250+250㎎/㎏/day. All exercise groups presented significantly lower epididymal fat mass than CON(p<.05). E presented significantly higher plantaris mass than CON(p<.05). All exercise groups significantly presented higher FHL mass than CON(p<.05) and E presented higher FHL mass than EC, ECL(p<.05). EC, ECL presented significantly lower expression of Akt/PKB protein than CON, E(p<.05). There was no difference in the expression of mTOR protein. The results suggest that the creatine and leucine supplementation does not promote any additional hypertrophic effect on resistance trained skeletal muscle. But, creatine and leucine supplementation might have a potential benefit on skeletal muscle hypertrophy through the activation of protein synthesis.
This study measured the accessibility of public exercise facilities within a residental area of a metropolitan community and examined how the accessibility can affect physical activity participation of residents. Initially, a total of 639 residents, who were aged between 19-70, visited Metabolic Syndrome Management Center of the Community Public Health Center, and registered for a Obesity Clinic Program, was listed as potential subjects. And those who responded to Physical Activity Questionnaire were selected for the analyses (n=92, 14.3% of 639). The relationships between physical activity level and accessibility to public exercise facilities were analyzed. Objective distance to public facility was related to ‘volume of participation to vigorous physical activity(r=.209)’, 'total volume of participation to physical activity(r=.206)’. And perceived distance to public facility was related to ‘volume of participation to vigorous-intensity physical activity(r=.235)’. perceived transport time to public facility was related to ‘duration of participation to vigorous-intensity physical activity(r=.239)’, ’volume of participation to vigorous-intensity physical activity(r=.306)’, and ‘volume of participation to total physical activity(r=.273)’. In contrast, the difference between objective distance to public facility and perceived subjective distance to the facility was negatively related to ‘duration of participation to moderate-intensity physical activity(r=-.221)’. The perceived numbers of public facility was positively related to ‘frequency of participation to vigorous-intensity physical activity(r=.237)’, ‘frequency of participation to walking(r=.273)’, ‘volume of participation to walking(r=.251)’ and 'total volume of participation to physical activity(r=.252)’. The predictor of 'total volume of participation to physical activity was perceived numbers of public facility(R2=.153, p=.046). The results revealed that the subjective accessibility to public health facilities was more influential to physical activity participation than the objective accessibility. Further research was warranted while using diverse populations as well as considering a inclusion of environmental factors.
The purpose of this study was to classify high school baseball players as superior or inferior group by Functional Movement Screen(FMS) and to provide basic information for finding great pitcher and improving exercise performance by comparing and analyzing the pitching motion. The results of this study are as follows. The inferior group’s center of mass(COM) moved significant on the left side than superior group at heel contact(HC), ball release(BR), and follow throw(FT)(p<.05). There were no significant difference in linear velocity of shoulder, elbow and wrist between two groups, but inferior groups showed large difference in each joint. The superior group controled rotation of pelvis at HC and showed significant higher knee extension at BR and FT than inferior group(p<.05). The angular velocity of superior group’s throwing arm were higher in acceleration period(p<.05). Taken together based on the results, the players who have higher muscle function showed great pitching motion, so we can conclude that FMS could be useful for evaluating the potential of pitcher.
This study was to analyze the hierarchical importance of successful intelligence in Football coaches and players. In order to explore the hierarchical importance of successful intelligence 24 football coaches(under AFC A course) and 20 Korea Football Association U15 Players were responded to analytic hierarchy process questionnaires. In the Analytic Hierarchy Process, football coaches and players completed the AHP Questionnaire with creative intelligence, analytical intelligence and practical intelligence. The hierarchical importance order of successful intelligence for coach and player were analytical intelligence, practical intelligence, and creative intelligence respectively. Evaluation of hierarchical importance of successful intelligence for coach is analytical intelligence(.542), practical intelligence(.278), creative intelligence(.181) in order. Evaluation of hierarchical importance of successful intelligence for coach was analytical intelligence(.684), practical intelligence(.161), creative intelligence(.155) in order. The hierarchical importance of successful intelligence for coach and player were similar each other. Analytical intelligence, was evaluated most important factor for coach and player in successful intelligence. Successful intelligence is important issue for sport performance. More consider needs to Successful intelligence for sport psychology researchers.
To activate the export of defense industry, our government approach a niche market by various advertising and revising policy. However, techniques of current Korea defense industry are difficult for market development of various aspects. Thus a new approach of overcoming existing export marketing strategy is needed. this study presents a strategy for exporting country, which is to activate the export of defense industry through military-sports diplomacy. The military-sports diplomacy is chosen because several cases confirm the sports diplomacy is an effective instrument which can develop political relationship between countries. a research needs to be done to check if Export target countries' preference for sports and possibilities of supporting should be investigated. by combining experts' opinion result using correspondence analysis, the following analyses of defense industry export activation strategy via Sports-diplomacy can be suggested. Overall, Sports policy action to expanse Export target geographical areas is strengthening ties for using soccer, badminton, hockey sports with each other. Detail, sports policy in the proportion of low-country exports must be to use badminton, hockey, rugby which prefer in asia area. and sports policy in the proportion of exports to the high country must be to use soccer, basketball, field and track events which prefer in Africa and Central and South America. area. In suggestion, The research concluded that information exchange between Defense Acquisition Program Administration and Korea military sports organization is needed, and the compatibility of exporting weapons to target countries is a priority while executing sports diplomacy.
There are expanding the base of amateur baseball with diverse factors and corporations are getting more interested in making opportunities to build relationships with customers by using this phenomenon. However, the previous research did not focus on examine practical effectiveness for relationship marketing methods as the strategy of the building relationship which was applied to sport events from diverse corporations. Therefore, the purpose of this study is to examine the practical effectiveness of the relationship marketing methods and the influencing process of the relationship marketing strategy applied to the amateur baseball. 150 players who took part in the amateur baseball tournament hosted by the on-line shopping mall company were selected for research samples with random assignment. To examine the practical effectiveness, 136 players' survey responses out of 150 responses were used for research data. For hypotheses testing, this study applied PLS structural equation model. This study presented that perceived face to face and listen as relationship marketing methods were significantly positive influenced on perceived relationship quality. In addition, perceived relationship advertising as relationship marketing methods were significantly positive influenced on perceived purchase intention. Moreover, perceived relationship quality was significantly positive influenced on perceived purchase intention. In the case of mediating effect with considering relationship quality, there was partial mediating effect for relationship advertising and face to face, and there was complete mediating effect for listen.
Although mega sporting events are becoming an effective means of brand communication, there has not been systematic research on involvement development and perceived fit enhancement through the sporting events. This study developed and tested a conceptual model delineating the impact of consumer involvement on perceive fit, and brand equity in mega sporting event context. Using quota sampling method, 1,847 participants (916 from IAAF; 931 from the F1) were recruited from several different cities in Korea during the mega-sporting events. Structural equation modeling were employed to examine the relationship between research constructs and test the model respectively. The study found that mega event involvement has a positive effect on perceived fit; and perceived fit influences brand equity(brand awareness, perceived quality and loyalty) toward event sponsor brands. The direct effects of involvement on sponsorship effectiveness (brand awareness, perceived quality and loyalty) did not have a significant effect on brand equity. The findings also reveal the mediating effect of perceived fit on brand equity.
