PURPOSE This study aimed to identify the dimensions of sport brand authenticity and to develop a valid and reliable scale for measuring such dimensions. METHODS Along with a sequential mixed method design, qualitative researches were conducted (a literature review on brand authenticity and the inherent value of sport, 5 one-to-one expert interviews, and a Delphi survey of 10 researchers). Based on the qualitative research results, an EFA (n=304), 2 times CFA (1st: n=304, 2nd: n=311), and correlation analysis using the other scale (brand relationship quality, brand attachment, brand credibility) were conducted to test reliability, construct validity, and criterion-related validity. RESULTS In the qualitative research results, 8 dimensions with 36 items were extracted; however 6 dimensions (originality, connectedness, legitimacy, authority, sport spirit, and expertise) with 28 items were identified as appropriate structures from EFA and CFA, and the relations between all the dimensions and other scales related to consumer attitude were statistically significant in the correlation analysis. CONCLUSIONS The findings suggest that the scale in this study could provide a new and specific perspective on sport brand authenticity, which is constructed using a general aspect and a sport specific aspect, and an understanding of the concept of sport brand authenticity in other sport industries.
Purpose The purpose of this study was to develop the Emotional Intelligence Scale in Sport Coaching(EISSC) based on the emotional intelligence trait model. Methods The participants were 236 professional sports coaches by the purposive sampling methods via e-mails. 48 preliminary items were developed by literature review among expert panels. Then, a total of 40 items were selected after the item-analysis. Exploratory factor analysis was conducted for construct validity and criterion validity was evaluated by Person’s correlation with coaching efficacy scale and general emotional intelligence scale. An internal consistency, Cronbach's alpha coefficient, was used to see the reliability. Results The results of exploratory factor analysis presented a six sub-structure factors (Self-awareness, Awareness of others, Optimism, Utilization of emotion, Emotion regulation, Social skills) with 20 items, which explained 68.49% of the total variance. Criterion-related validity was supported by correlations with in coaching efficacy(r=.713) and general emotional intelligence(r=.647). Reliabilities were secured with Cronbach’s alpha coefficient .854 for the total 20 items. Conclusions The EISSC can be used to provide an valid measure of emotional ability of coaches in sport.
The purpose of this study was (a)to clearly define the concept of service quality as it relates to the online sports shopping mall, and (b)to develop and validate a psychometrically sound measurement scale, (c)examine the relationship among service quality and shopping satisfaction and intention of recommendation for marketing strategy internet sport shopping mall management. Following Churchill’s(1979) suggestions, the author developed internet Sports Shopping Mall Service Quality(E-SSMSQ). For the development E-SSMSQ (1)literature review, (2)focus group interview, (3)in-depth interviews (4)pilot test(n=97), (5)first data collected(n=459), (6)Frequency analysis, descriptive analysis, exploratory factor analysis(EFA) and reliability analysis for items evaluation, (7)confirmatory factor analysis(CFA) and correlation analysis for scale validation, (8)CFA, correlation analysis and structural equation model(SEM) test for predictive validity used second data collected(n=471). The current study conceptualized the service quality in the context E-SSMSQ by incorporating interaction, efficiency, order processing, information, security, and design. The authors also developed 20 items E-SSMSQ. The results of SEM support the psychometric property of the scale. First, interaction, efficiency and order processing of E-SSMSQ had significantly influence on internet shopping mall satisfaction. Interaction, efficiency, security, and design of E-SSMSQ had significantly influence on internet shopping mall intention of recommendation.
The purpose of this study is to examine the level and difference of sport personalitys of middle school students depending on their quality of sport participation. According to prior research(박정준, 2012; Beller & Stoll, 1996), we decided that faithfulness, cooperation, justice and consideration are the sub-components of sport personalities. The reliability and validity of the Sport Personality Index Questionnaire was verified through Cronbach's α test and confirmatory factor analysis. The survey was conducted from students (n=768) in an urban area of Seoul, thereby level and differences of sport personality were analysed by t-test, one-way ANOVA, and frequency analysis. As a result, male students had higher sport personalitys than female, with regard to the participants'grade, frequency and duration of sports involvement. Disparities of gender and grade were revealed due to the frequency and duration of their sports participation. Regarding the effectiveness of sports activities, school-directed sports activities such as the after school sports programs or mandatory sports club activities had barely influenced building sport personality. In order to build students'sports personalities, specific strategies are sorely needed to increase girl's participation and to enlarge opportunity for regular and consistent participation of middle school students. Moreover, in order to develop participants'sport personality within school-directed sports activities, those programs'development and implementation should be deliberately approached with pedagogical intention and organization.
PURPOSE This study aimed to identify the underlying dimensions of brand (professional sport team) authenticity and to develop a valid, reliable scale to measure these dimensions. METHODS A pool of 67 potential items was drawn through a literature review, content analysis, qualitative research (n=43), and an expert evaluation. The identified items were subjected to exploratory factor analysis (n=248) and confirmatory factor analysis (n=285). In addition, multiple regressions were conducted to examine the criterion validity of the scale. RESULTS The results showed that the brand authenticity scale for professional sport teams consists of 42 items representing 8 dimensions: continuity, originality, quality commitment, heritage, symbolism, credibility, stakeholder-related integrity, and consumer-related integrity. The study has proven evidences of internal consistency and convergent, discriminant, and criterion validity of the scale. CONCLUSIONS The findings suggest that the scale developed in this study offers a vital foundation to understand the structure of brand authenticity in the context of sport fans and its impact on sport consumer behavior.
The purpose of this study was to develop an instrument that measures participantsʼ satisfaction in sports instructor training programs. The instrument development process includes focus group interviews, parallel analysis, and validity and reliability tests. Data were collected from 897 participants from three regular training sessions and were analyzed primarily using SPSS and MPlus software. The results indicated that the service satisfaction of sport instructor programs has an underlying three sub-factors, including ʻadministrative supportʼ, ʻcurriculum contentsʼ, and ʻlearning environmentʼ. This study can provide helpful information to managers in improving their respective sport instructor training programs.
PURPOSE This study aims to develop a coach presenteeism scale with scientifically proven reliability and validity. METHODS In order to achieve the research purpose, preliminary questions were drafted using previous studies (Lee & Kim, 2022) and existing presentation questionnaires (SPS-34, SPS-6, SPS-13). The preliminary set of questions was composed of 23 questions, which were deliberated through a meeting with subject experts. After which, a survey involving 183 coaches was conducted. In this study, statistical verification procedures were conducted through construct validation, exploratory factor analysis, confirmatory factor analysis, internal consistency analysis, convergent validation and discriminant validation. RESULTS Finally, a 2-factor (DRA 5 items, DTP 5 items), 10-item coach presenteeism scale was developed. CONCLUSIONS In this study, a scale with verified reliability and validity was developed to support and investigate the presenteeism phenomenon experienced by coaches. These may be used by coaches themselves to check their presenteeism status and may guide future research to effectively train athletes.
This study was to verify the structure of efficacy related to performance perceived by short-track athletes when playing a match. Therefore, 50 players answered open questionnaires and 200 players participated in construct validity verification, a total of 250 players of short-track members of national, business and university team were sampled during the research phase. The data was analyzed through the study procedures. The results were as follows: First, efficacy structure of players during the match were categorized into three groups as game managing strategy(including course management, race control, match management and selective attention ability), psychological control ability(including positive imagery, match competition, competitive spirit, ability to handle hardship, anxiety control, and patience), and physical usage of ability(including physique, endurance, and quickness). Second, the result of the first construct validity verification through exploratory factor analysis showed 7 factors in 29 items as game management, course management, psychological control, physical use, coping with hardship, speed control and psychological stability. Finally, as a result of confirmatory factor analysis, short-track self-efficacy showed the 5 factor in 15 items except for coping with hardship and psychological stability.
Purpose The purpose of this study was to develop a psychic energy management scale that construct a concept and based on extracted contents of structural validity and reliability of university athlete psychic energy management inventory. Methods To develop the scale, the researches were completed <research ⅰ; constructing sub-factors of Psychological Energy Management, ⅱ; developing scales of psychic energy management, ⅲ; verifying validity of psychic energy management>. The results shown are a follows. Results The psychic energy management inventory contents of the university athlete were categorized into five categories ; team energy, game energy, environment energy, leisure energy and body energy. Through statistical procedures and factor analysis, the psychic energy management inventory was developed with 4 factors 18 items (coach energy 4 question items, game/environment energy 6 question items, colleague energy 4 question items, body energy 4 question items). Conclusion Convergent validity and discriminant validity was demonstrated through the external validity, the multi-group analysis confirmed the structural equivalence of the scale between the school grades.
Purpose Evaluating the aging of senior and providing optimal sevices are important things for successful aging. This study identified functional fitness related with heath of aged 65 years or older and developed an age scale (longevity fitness age) for assessing their aging. Methods Participants were 458 older people (166 male, 292 female). They were divided into healthy group and disease group. Healthy group was used for the development of the longevity age equation and disease group was for investigating the validity of the equation. Participants completed 13 function fitness variables. The first principal component obtained from a principal component analysis was used to compute the equation. All variables except for grip strength and carrying beans were correlated with chronological aged. Grip strength and variables related lower functional fitness had differences between healthy group and disease group. Finally, 4 variables were selected for the equation. Results It was the following: longevity fitness age=0.942*X1+2, 185*X2+0.673*X3+0.051*X4+0.588*chronological age+58.401, where X1=standing up from a supine position, sec (s), X2=maximum walking (s), X3=standing up and sitting down a chair (s), X4=one leg balance with eyes open (s). The longevity fitness age of healthy group do not have a difference compared to their chronological age but disease group had a difference significantly. Age difference (chronological age-longevity fitness age) of sedentary group in disease group was significantly bigger than its active group. Longevity fitness age could assess an aging of senior. Conclusion We suggest that it can use as the tool for early detecting senior who need the health care service.
