Purpose This research aims to find out factors affecting policy at the agenda setting phrase. In order to analyze, Multiple Streams Framework(MSF) was adopted. Based on the frame, policy problem stream, policy alternative stream, political stream, window of policy change, and policy entrepreneur were applied for analytical framework. Methods The research conducted qualitative research with triangulation. Data were collected by in-depth interview and literature review including newspaper and previous researches. Content analysis was done for deriving factors. Then categorization and itemization were conducted. Results For the result, factors derived from the study were not different from factions mentioning at MSF. For policy problem stream perspective, this study draw International Sports Event Result, Hosting International Sports Event, Elite Sports Athletic Recruiting, Athletic and Sports Category Supporting System, Student Study Right/Student Human Right/Sports Academy, Policy Reality, Sport Expert/Institute Capability, Perception of Elite Sport Origin. factors. In the case of Policy Alternative Stream, This study finds Sports Related Administrative Organization Restructure, Supporting Policy of Elite Athletic Promoting Restructure, Parent Policy of Elite Athletic Promoting Policy, Parent Institution of Elite Athletic Promoting Law, Incentive Institution for Elite Athletic, Supporting Institution for Elite Athletic, Value of Policy Community for Sports Category Feature, Value of Policy Community for Sports Category Fairness, Budget, International Sports Event Hosting Policy factors. Lastly, in the political perspective, this study figures out Elite Sports for Nation Integration, Elite Sports for Enhancing National Prestige (North and South Replacement), Elite Sports for Inter Korean Reconciliation and Cooperation, Sports Related Administrative Organization Restructure Following Regime Change, Parent Policy Change of Elite Sports Following Regime Change factors. Conclusions The research has academic implication for generating elite sport policy agenda setting model as well as practical implication for urging effective participation of various practitioners concerning elite sport.
Purpose The purpose of this study was to verify the importance and satisfaction of service quality of visitors to screen baseball using the Importance-Performance Analysis. Methods Selected visitors who participated in screen baseball using convenience sampling of non-probability sample method from January 26 to May 27, 2017, and conducted a questionnaire survey to a total of 213 data were used in this study except 17 data which were untrustworthy responses or non-responses. SPSS 21.0 statistical program were used to exploratory factor analysis, reliability analysis, frequency analysis and IPA. Results The results were as follows. first of all,Ⅰquadrant derives 7 items including modernized facilities and equipments. Next, Ⅱ quadrant, there are 5 credibility of the program and continuous service provision. Also, in the quadrant Ⅲ, the service promised to the customer and the interest and effort of the staff in case of trouble were confirmed.. In the quadrant IV, four items were analyzed such as the interest in the members and the matching of the members' use time. In the analysis of Slack's(1994) diagonal model, twelve kinds of improvements such as costumes, appearance, internal facilities and services promised to customers were derived. In addition, there are 5 appropriately provided properties such as modern facilities and equipment, and facilities suitable for enjoying baseball. Finally, in the attributes that are provided in excess, four attributes are indicated, attention to members and matching of members' use time. Conclusion Based on the results of this study, it is meaningful to be a marketing and management practice data for operating the screen baseball.
Purpose The purpose of this study was to develop the Emotional Intelligence Scale in Sport Coaching(EISSC) based on the emotional intelligence trait model. Methods The participants were 236 professional sports coaches by the purposive sampling methods via e-mails. 48 preliminary items were developed by literature review among expert panels. Then, a total of 40 items were selected after the item-analysis. Exploratory factor analysis was conducted for construct validity and criterion validity was evaluated by Person’s correlation with coaching efficacy scale and general emotional intelligence scale. An internal consistency, Cronbach's alpha coefficient, was used to see the reliability. Results The results of exploratory factor analysis presented a six sub-structure factors (Self-awareness, Awareness of others, Optimism, Utilization of emotion, Emotion regulation, Social skills) with 20 items, which explained 68.49% of the total variance. Criterion-related validity was supported by correlations with in coaching efficacy(r=.713) and general emotional intelligence(r=.647). Reliabilities were secured with Cronbach’s alpha coefficient .854 for the total 20 items. Conclusions The EISSC can be used to provide an valid measure of emotional ability of coaches in sport.
[Purpose] The present research aims to provide fundamental material required for establishing effective marketing strategies by analyzing purchasing experience of sports and art collaboration products and the determinants of purchasing intention. [Methods] Total of 370 survey questionnaires were distributed to undergraduate and graduate students in Seoul and Gyeonggi area and 331 questionnaires were analyzed as the final valid samples. For the data analysis, SPSS 18.0 version was used for frequency analysis, descriptive statistics analysis, exploratory factor analysis, reliability analysis, cross analysis, and logistics regression analysis. [Results] The study results are as follows. First, as a result of cross analysis on general characteristics, there was significant difference in age, monthly income and allowance, number of average purchases, considerations and major. Second, as a result of cross analysis on purchasing intention, there was significant difference in gender, monthly income and allowance, number of average purchases, considerations and major. Third, as a result of analyzing determinants of purchasing intention, there was significant difference in monthly income and allowance, number of average purchases, and sincerity. Fourth, as a result of analyzing determinants of purchasing intention, there was significant difference in gender, number of average purchases, considerations, major, creativity, aesthetics, interest and tenacity.
[Purpose] The purpose of this study is to draw practical implications applicable to the field through analysing serial multiple mediator model of self-leadership, psychology empowerment, job satisfaction and organizational citizenship behavior. [Methods] In order to achieve the purpose of this study, we surveyed Korea national league players(187 usable sample). Four hypotheses were tested using frequency analysis, exploratory factor analysis, reliability analysis, correlation analysis and PROCESS macro through SPSS statistics. [Results] The results are as follows. First, self-leadership has a significant effect on organizational citizenship behavior. Second, mediating effects of psychological empowerment between self-leadership and organizational citizenship behavior were significant. Third, mediating effects of job satisfaction between self-leadership and organizational citizenship behavior were significant. Fourth, serial multiple mediator effects leading to self-leadership→psychological empowerment→job satisfaction→organizational citizenship behavior were significant. [Conclusions] Korea national league players must perform self-leader, goal setting, self-observation, self criticism, constructive thinking strategies, dedication and voluntary attitude for clubs and colleagues. The team’s coaches should strive to praise the athletes for their pride, provide appropriate feedback, prevent job burnout, and the management of front office should make practical efforts such as improving the welfare environment and presenting the future vision of club.
PURPOSE The purpose of this study was to validate the Korean version of Coaching Life Skills in Sport Questionnaire (KCLSS-Q). METHODS Substantive, structural, and external stages were undertaken to address the purpose of this study. At the substantive stage, the scale was translated by discussing with an expert panel and testing item clarity. Ten coaches (9 males, Mage=33.80, SD=4.21) participated in the item clarity test. At the structural stage, descriptive statistics, exploratory factor analysis (EFA), and confirmatory factor analysis (CFA) were conducted. A total of 249 (214 male, Mage=34.18, SD=6.82) and 232 coaches (186 male, Mage=34.26, SD=7.69) participated in the EFA and CFA, respectively. At the external stage, correlation analysis using other scales (emotional intelligence in sport coaching, EISSC) was conducted to examine concurrent validation. A total of 130 copies of the CFA data were randomly extracted and used for this stage. RESULTS For the EFA, the scale extracted five factors with 27 items. In the CFA, however, five factors with 26 items were identified as an appropriate structure. Finally, the relationships of all sub-factors between KCLSS-Q and EISSC were statistically significant in the correlation analysis. CONCLUSIONS KCLSS-Q should reasonably consists of nine items on structuring and facilitating a positive sport climate, five on understanding life skills, four on practicing life skills, five on understanding life skills transfer, and three on practicing life skills transfer. KCLSS-Q can be used as a valid measure to evaluate the coaching life skills of Korean coaches.
Purpose The purpose of this study was to find out what young amateur golfers consider the most when purchasing golf apparel and to find out the Importance-Performance attributes when choosing golf apparel. Methods Amateur golfers in their 20s through 40s who have purchased golf clothing directly were selected as the subject. A total of 350 questionnaires were distributed using the purposive sampling method, and 331 copies as a final validity sample. For data analysis exploratory factor analysis Cronbach’α, frequency analysis, and Importance-Performance analysis by using SPSS 21.0. Results First, except for ‘fancy design’, ‘water-proof function’, ‘elasticity comfort’, ‘brand name’ there were significant differences between importance and satisfaction of selection attribute. Second, ‘harmonic colors’, ‘has its own characteristics’, ‘expressing beauty’, ‘elasticity comfort’ were analyzed to be situated in quadrant Ⅰ. Third, ‘fancy design’, ‘water-proof function’, ‘temperature maintenance function’, ‘elasticity and durability’, ‘brand name’, ‘high-priced yet popular brand’, ‘popular brand’ were analyzed to be situated in quadrant Ⅱ. Fourth, ‘comfortable to wear’, ‘convenient for physical activity’ were analyzed to be situated in quadrant Ⅲ. Fifth, ‘can be also worn for outdoor wear’, ‘wear for gathering’, ‘wear as daily attire’ were analyzed to be situated in quadrant Ⅳ. Conclusions The results will be the basis for effective target marketing on young amateur golfers who are rapidly emerging and will be able to grasp the characteristics of golf apparel that they really want.
This study was to explore and confirm factors of sport psychology counseling needs in Korean elite coaches. In order to achieve this purpose, 56 elite coaches in Korean Olympic training center at Taereung and Jincheon responded on open-questionnaire and 260 coaches responded on survey. Open-ended questionnaire responses were analyzed by inductive content analysis and collected survey data were analyzed by exploratory factor analysis and confirmatory analysis. The results were as follows: Firstly, sport psychology counseling needs of elite coaches were competition preparation, negative athlete-coach relationship, athlete private problems, performance degradation, pressure on performance result, injury management, team cohesion degradation, motivation, training management, different gender athlete control, athletes drop out, pressure from outside, conflicts with colleagues, neglecting from athletes, feeling of incompetence, emotional control problem, and so on. Secondly, based on these responses, closed-ended questionnaire was developed, surveyed, and analyzed. Exploratory factor analysis illustrated that sports counseling needs of coaches were performance enhancement strategies, unreasonable pressure, negligence on training, coaching stress, competition result stress, conflicts with athletes. Finally, confirmatory factor analysis showed that construct of sport counseling needs illustrated appropriate fit indices values. The results of this study contributed to provide fundamental information on coaching education program and sport psychology counseling program development and application. Consequently, it will help coaches to control their mind at coaching in training and competitions.
Purpose The purpose of this study was to examine the effects of temporal and spatial distance and types of advertising messages on sport consumer’s attitudes toward and advertising and purchase intentions, based on the construal level theory. Methods Toward this end, 253 usable data were conducted using frequency analysis, exploratory factor analysis, reliability analysis, correlation analysis, MANOVA, and ANOVA with SPSS 24.0. Results and Conclusion The study obtained the conclusion that when using different types of messages, the consumer’s attitudes and purchase intentions are influenced by temporal distance, by spatial distance, and by the interaction between both factors.
The current study was aimed to examine acceptance intention of sports Wearable products using the Technology Readiness and Acceptance Model. Data were drawn from 271 consumers in their 20s and 30s. Data were analyzed through frequency analysis, exploratory factor analysis, confirmatory factor analysis, reliability analysis, correlation analysis, simple regression analysis and multiple regression analysis using SPSS 20.0 and AMOS 20.0 program. The results were as follows: First, optimism had a positive effect on perceived usefulness but innovativeness, discomfort and insecurity did not affect perceived usefulness. Second, optimism and innovativeness had a positive effect on perceived ease of use and discomfort had a negative effect on perceived ease of use but insecurity did not affect perceived ease of use. Third, perceived ease of use had a positive effect on perceived usefulness. Fourth, perceived usefulness and perceived ease of use had a positive effect on acceptance intention.
