Purpose The current study was aimed to examine acceptance intention of sports wearable smart device using the Technology Acceptance Model and Theory of Planned Behavior. Methods Data were drawn from 357 consumers who had experience purchasing sports products. Data were analyzed through frequency analysis, reliability analysis, confirmatory factor analysis, correlation analysis, and structural equation modeling using SPSS 20.0 and AMOS 20.0 program. Results First, perceived ease of use had a positive effect on attitude. Second, perceived usefulness had a positive effect on attitude. Third, attitude had a positive effect on acceptance intention. Fourth, subjective norm had a positive effect on acceptance intention. Fifth, perceived behavioral control did not affect acceptance intention. Sixth, differences of path coefficients between attitude and acceptance intention, subjective norm and acceptance intention were significant according to gender. Conclusion The significance of this research is to provide the basis of positioning strategy for domestic companies of sports wearable smart device.
The purpose of this study was to identify the effect of sportwearable device's innovation attribute on innovation resistance and moderating effect of consumer innovativeness between sportwearable device's innovation attribute and innovation resistance. Samples were the 20, 30s who registered on undergraduate and graduate college students. They were extracted from three different universities, in Seoul. After 125 questionnaires were removed, 375 samples were used in the actual analysis; frequency analysis, reliability analysis, confirmatory factor analysis, correlation, and structural equation modeling. The results were as follows. First, perceived innovation attributes of sportwearble devices had a negative effect on innovation resistance. Second, consumer innovativeness was moderated in the relationship between perceived innovation attributes and innovation resistance.
The Purpose of this study was to examines the effect of smart sport wear's innovation attribute on product attribute, focused on innovation resistance. Data were drawn from 253 college students and graduate college students in three different university. The model was tested using SPSS/PC ver. 18.0 for windows and AMOS 20.0 program. Data were analyzed using frequency analysis, reliability analysis, confirmatory factor analysis, correlation, and structural equation modeling techniques. The statistical significance level was set at a<.05. The results were as follows. First, perceived attributes of smart sport wear had a negative effect on innovation resistance. Second, innovation resistance had a negative effect on product attribute. Third, perceived attributes of smart sport wear had a positive effect on product attribute. Forth, innovation resistance partially mediated the relationship between perceived attributes of smart sport wear and product attribute.
PURPOSE This study aimed to analyze the moderating effect of physical fitness on the relationship between abdominal obesity and metabolic syndrome (MetS) in older women. METHODS A total of 190 participants were categorized based on waisthip ratio (WHR) into high (50%) and low (50%) groups, as well as based on Z-score of fitness into high (25%; high fit), moderate (50%; moderate fit), and low (25%; low fit) groups. Logistic regression was used to assess the relative risk of MetS based on abdominal obesity and fitness levels, and moderation analysis using the Process macro was conducted to explore the moderating effect of fitness on the relationship between abdominal obesity and MetS risk factors. RESULTS After adjusting forcovariates, logistic regression showed that high WHR (odds ratio (OR)=2.721, p=0.004) led to a significantly higher risk of MetS compared with low WHR; the high fit group (OR=0.360, p=0.044) had a significantly lower risk of MetS compared wih the low fit group. Moderation analysis revealed that the impact of abdominal obesity on MetS risk factors varied depending on the level of fitness (β=-0.495, p=0.037), and the results remained significant after covariate adjustment (β=-0.458, p=0.049). CONCLUSIONS This study suggests that the risk of MetS from abdominal obesity can be mitigated by higher levels of physical fitness. These findings highlight the need for participation in regular physical activity to maintain a high level of fitness, along with proper nutritional intake, to prevent MetS in older women.
The purpose of this study was to investigate the level of factors associated with points and the difference among weight categories after the revision of wrestling competition rules from video images. Factors associated with points were average point per a game, average points according to playing type, the occurring frequency of point according to the skills, the frequency and successful ratio of Parter, and the time zone of points occurred. The video contents were concerned on athletes ranked in 1 - 5 (6 person) at 59, 66, 75 Kg categories of Greco-Roman style in the 2014, 2015 World Wrestling Championship. The analysis was done by watching TV monitor several times. Five quantitative factors were tested between weight categories. As the results, no significant difference was found in average obtained point, but significant difference was found in average lost point (p<.05). Average obtained point showed significant difference in cross effect of the type of game and weight category. And average lost point showed significant difference in the type of game (p<.01) and weight category (p<.05), too. The frequency of point by skills of stand and ground wrestling showed significant difference in weight category (p<.001). However, no significant difference was found in frequency of point by time zone among weight categories. In conclusion, the point obtained and lost and the frequency of it are associated with the type of game and skills included in it of Greco-Roman style wrestling. New training program focused on enforcing the correct type of game and skills in it might be useful for developing the performance.
Recently, there have been diverse types of physical activities supported by government policy in S. Korea. However, these activities may not be effective if they do not reach to moderate to vigorous level. This study designed school physical education system based on SPARK program, which include traditional physical education, sports club based physical activity, after school physical activity, and Saturday physical activity, to evaluate its effectiveness associated with physical fitness and empirical meanings of physical activity. This study employed a mixed method research paradigm for better understanding. Among various mixed method paradigm stances, this study employed "blending strategy" for complementary analysis. First of all, the effectiveness in health condition was evaluated by quantitative data. Specifically, physical fitness and lifestyle were analyzed by Helmas, IPAQ, and Accelerometer respectively. Second, empirical meanings of physical activity were analyzed by both Photovoice and in-depth interview which are qualitative research method. The result of this study first showed that a specially designed school physical activity program based on the SPARK contributed to improve students' physical fitness and lifestyle as well, however, there were important differences between male and female students. Second, physical achievement, alteration of spatiotemporal meaning, and change of societal relationship emerged as important themes. Further, these themes showed that they played an important role to maintain students' motivation in physical activity and consequently physical activity promotion was invigorated in school. Based on these results, we synthesized investment factors and process factors and outcome factors respectively. Finally, we suggested alternative teaching methods and suggestions for following research to overcome gender issues.
PURPOSE This study seeks to explore the subjectivity regarding leisure constraints perceived by college student-athletes. METHODS Based on Q methodology as an analysis framework, 25 Q-samples and 25 P-samples suitable for the research purpose were selected, and Q-classification and Q-factor analysis were conducted. RESULTS The leisure constraints were categorized into “Type Ⅰ: Psychological constraints,” “Type Ⅱ: Financial constraints,” and “Type Ⅲ: Spatio-temporal constraints.” The three types provided discussions on “strong athlete identity of student-athletes,” “role conflict between students and athletes,” “core competencies of student-athletes,” “current student-athlete support project,” and “school sports camp training.” CONCLUSIONS College student-athletes’ leisure constraints are closely related to strong athlete identity, anxiety about enjoying leisure, cost burden, and closedness of camp training, and each type provided new perspectives on discussions related to Korean student-athletes.
PURPOSE This study developed and tested a theoretical research model delineating the relationships between sports consumers’ team identity and their response to regional identity, sense of community, and community contributions. METHODS To achieve the purpose of this study, a total of 1,196 spectators who attended professional baseball games were surveyed. For the data analysis, confirmatory factor analysis, convergent validity, discriminate validity, and composite reliability were performed to confirm the validity and reliability of the scale through AMOS 24.0. Research model and hypothesis testing were conducted using structural equation modeling, which used data from ten different professional baseball team area contexts. RESULTS The results provide empirical evidence of the positive influence of sports consumers’ regional identity and sense of community on team identity toward community contributions in sporting event area contexts. CONCLUSIONS This study confirmed the role of regional identity and sense of community in building professional sports team identities and community contributions.
Purpose This study was to explore construct of fear and courage behavior overcoming the fear and relationship between fear and courage in competition. Methods Total 65 national athletes of combat sports(Judo, Boxing, Taekwondo, Fencing) responded to open questionnaire about fear and courage behavior in competition. The data was analyzed by triangle verification and content analysis. Results Firstly, the fear of combat sports athletes consisted of five factors, which were negative consequences, lack of preparation for a game, concerns of performing one’s best, expectation of significant others, and internalized ego threat. Secondly, courage behaviors to overcome fear were self-effort, self-suggestion, self-conviction, selfish self-regulation, social self-control, self-analysis, and acceptance of experience. Finally, there were the relationship between fear and courage in competition. Conclusion These results will contribute to provide useful information for combat sport athletes and coaches in different level to cope with competition fear.
The purpose of this study was to evaluate sports commentators’ public confidence by the difference between media recipients’ expected level on the public confidence and their perceived outcomes, and to investigate how such characteristics are perceived by media recipients. The questionnaires were given out to people in Seoul and Gyeonggi province, who have experience of having watched the 2014 FIFA World Cup Brazil. The samples were collected by snowball sampling method and a total of 218 questionnaires were chosen as final validity sample. For data analysis, frequency analysis, exploratory factor analysis, paired t-test, importance-performance analysis (IPA), PROXSCAL analysis, and a multiple regression analysis were done by using PASW 21.0. The derived results are as follows: First, according to results from IPA analysis, the Quadrant I is a status-quo area, which is inclusive of the professionalism of KBS and SBS commentators. The Quadrant Ⅱ is a concentrated effort-oriented area, which includes dynamics of KBS and SBS commentators, and professionalism and dynamics of MBS commentators. The Quadrant Ⅲ is an inferiority ranking area, which contains popularity of KBS and SBS commentators, and reliability of MBC commentators. The Quadrant Ⅳ is a rejection of overexertion area, which incorporates reliability of KBS and SBS commentators and popularity of MBC commentators. Second, according to results from MDS analysis in terms of the characteristics of public confidence, an order of KBS>SBS>MBC appeared in the fields of professionalism, reliability and dynamics, and an order of KBS>MBC>SBS appeared in popularity.
