PURPOSE Recently, the need to improve service quality to provide an ideal viewing experience for sport OTT service users has increased. This study aimed to analyze user reviews of the SPOTV Now app, an OTT service specializing in sports in South Korea, to identify major perceptions of viewers and suggest measures for improvement. METHODS Review data (8,512) recorded on the SPOTV Now app were collected from November 21, 2017 to November 30, 2023. LDA-based topic modeling analysis was conducted along with a series of data preprocessing processes. Sentiment analysis was carried out through machine learning logistic regression analysis and odds ratio scores were calculated. RESULTS A total of five topics were derived, including ‘member management service', 'service stability', 'sport streaming service', 'sport video service', and 'subscription service'. Sentiment analysis indicated that 'exclusive', 'server', 'payment', 'log-in', 'authentication', 'pay', 'subscription', 'advertisement', 'play', and 'loading' were the top ten keywords. CONCLUSIONS Sport OTT operators should be more responsive to user requests and feedback, and video playback and server error problems should be improved for service stability. It is necessary to secure diversity as well as exclusivity of content, in addition to minimizing advertising or preparing various rate types, so that app users feel that they receive high value for their money.
Purpose The purpose of this study was to identify the lower extremity muscles length change according to the increase of the weight during snatch. Also, through the muscle contraction velocity analysis, it is necessary to identify muscles that require rapid muscle contraction. Methods The subjects were 10 national weight-lifters. Their mean age was 29 ± 3.84 yrs, body weight 71.3 ± 16.04 kg, height 1.63 ± 0.07 m, and the highest recorded height 128 ± 36.30 kg. Experiments were performed during the snatch to 70%, 80%, and 90% of the individual highest records. The analysis variables were the lower extremity angle, angular velocity, muscle length and muscle contraction velocity and were calculated by biomechanical modeling. Statistical analysis was performed with a repeated measure with one-way ANOVA to analyze the difference between the increase weight (70%, 80%, 90% of peak) and the dependent variable (angel, angular velocity, muscle length and muscle contraction velocity). Results According to the results of the study, there was no statistical difference in angle, angular velocity and muscle length with increasing weight. However, in the comparison of the muscle length, muscle length of the vastus medialis, vastus lateralis, biceps femoris, rectus femoris were statistically higher than other muscles. Also muscle contraction velocity of the rectus femoris, biceps femoris, vastus medialis, vastus lateralis, rectus femoris were statistically higher than other muscles. Conclusion In the snatch, the dominant muscles were the muscles around the femur, and the co-contraction of biceps femoris and great adductor muscles would contribute to improve the performance.
The purpose of this study was to analyze and confirm whether the items used in final paper and pencil test was determined to DIF when school sports clubs in each school operated by discriminatory curriculum in accordance with gender. Participants were 8th middle school students(male=135, female=141). They joined in school sports club every week from freshman to sophomore 1st semester. At that time, boys of them participated in soccer and basketball, and girls played dodge ball. They studied soccer unit at sophomore 1st semester, and had a final examination consisting of 5 soccer items. Using the data, differentially functioning item by the population difference between male and female were analysed quantitatively and qualitatively. The results showed that Mantel-Haenszel method(using classical test theory), comparison of item characteristic curve and likelihood ratio test(using IRT) determined item number 4 and 5 to differentially functioning item. Finally, item number 4 were identified differentially functioning item in favor of male students in intensive qualitative analyses. That item have low content validity and application-level of cognitive behavior classification. The result provides that application-level item can be functioning differentially to female students with little sports experience than male students in paper and pencil test of PE.
The purpose of this study was to investigate the relationship between physical environment, customers' emotions, switching barriers and loyalty among water ski resort users in Gyeonggi-do and Gangwon-do province. Convenience sampling method was used, 277 of the questionnaires were selected as the ultimately valid sample. Data were analysed by SPSSWIN 18.0 and AMOS 18.0 program using frequency analysis, reliability analysis, correlation analysis, confirmatory Factor Analysis(CFA) structural equation model(SEM). The research findings are as follows. First, relations between physical environment and customers' emotions, attractiveness, cleanliness, convenience and human service had a significant positively impact on positive emotional response. convenience, attractiveness, human service, and cleanliness had a significant negatively impact on negative emotional response. Second, relations between customers' emotions and switching Barriers, positive emotional response did not have a significant impact on switching cost and interpersonal relationship, but positive emotional response had a significant impact on attractiveness of alternatives. negative emotional response had a significant impact on switching cost, interpersonal relationship and attractiveness of alternatives Third, relations between switching barriers and loyalty, switching cost did not have a significant impact on loyalty. but interpersonal relationship and attractiveness of alternatives had a significant impact on loyalty.
The purpose of this study was to evaluate sports commentators’ public confidence by the difference between media recipients’ expected level on the public confidence and their perceived outcomes, and to investigate how such characteristics are perceived by media recipients. The questionnaires were given out to people in Seoul and Gyeonggi province, who have experience of having watched the 2014 FIFA World Cup Brazil. The samples were collected by snowball sampling method and a total of 218 questionnaires were chosen as final validity sample. For data analysis, frequency analysis, exploratory factor analysis, paired t-test, importance-performance analysis (IPA), PROXSCAL analysis, and a multiple regression analysis were done by using PASW 21.0. The derived results are as follows: First, according to results from IPA analysis, the Quadrant I is a status-quo area, which is inclusive of the professionalism of KBS and SBS commentators. The Quadrant Ⅱ is a concentrated effort-oriented area, which includes dynamics of KBS and SBS commentators, and professionalism and dynamics of MBS commentators. The Quadrant Ⅲ is an inferiority ranking area, which contains popularity of KBS and SBS commentators, and reliability of MBC commentators. The Quadrant Ⅳ is a rejection of overexertion area, which incorporates reliability of KBS and SBS commentators and popularity of MBC commentators. Second, according to results from MDS analysis in terms of the characteristics of public confidence, an order of KBS>SBS>MBC appeared in the fields of professionalism, reliability and dynamics, and an order of KBS>MBC>SBS appeared in popularity.
The purpose of the study was to provide managers and owners of fitness center with new marketing strategies for distinction strategies of quite competitive Korean fitness industry with analysis of mediating effects of consumption emotion within the relationship of fitness selection attribute and customer satisfaction. This paper chose fitness center customers as population of this study who registered in each 5 fitness centers in Seoul and Gyeonggi using convenience sampling. For this study, 400 questionnaires were given fitness center customer. For the analysis of data, 376 questionnaires were used using SPSS 15.0 Windows and Amos 7.0. To examine respondents demographics traits, frequency analysis was processed and reliability analysis, confirmatory factor analysis and correlation analysis for relationship among the variables were conducted. For the verification of model suitability and research hypotheses, the mediating effects were tested by using Bootrapping method and Aroian-test through structure equation modeling. The significance level was set at α=.05, and the results are as follows. First, Among fitness selection attribute variables, structural strategy, cost, a trainer and program had significant influence on customer satisfaction, but, atmosphere and facilities had not significant on customer satisfaction. Second, Among fitness selection attribute variables, structural strategy, cost, a trainer and atmosphere had significant influence on consumption emotion, but, facilities and program had not significant on consumption emotion. Third, consumption emotion had significant influence on customer satisfaction. Fourth, consumption emotion fully mediated in the relationship between fitness selection attribute and customer satisfaction.
Purpose The purpose of this study was to find out the physical characteristics of Wushu athletes by comparing the differences on the results of physical fitness between the male athletes of the Wushu national team Taolu and the Sanda group. Methods Measurement of basic and professional fitness based on muscle function, targeting 37 men Wushu national team players (24 taolu, 13 Sanda) in the selection and evaluation contests twice in 2018 and 2019. Body composition, isometric muscle strength, flexibility and equilibrium, anaerobic power, and isokinetic muscle strength. The fitness factors were divided into two groups, Taolu and Sanda. Results First, body fat rate of the Sanda athlete group was significantly lower than that of the taolu athlete group (p<.01). Second, in the isometric muscle strength category(back muscle strength, grip strength), the Sanda athlete group had higher muscle strength than Taolu athlete group, but there was a statistically significant difference only in the left grip strength (p<.01). Third, in terms of flexibility and equilibrium, the taolu players were significantly higher in all items(p<.001). Fourth, in the anaerobic power, the taolu athlete group had higher both the peak power and the mean power, and there were a significant differences(peak power: p<.01, mean power: p<.001). Fifth, isokinetic muscle strength was significantly higher in the right knee flexion of the taolu athlete group (p<.01), and lumbar extensor muscle was significantly higher in the Sanda athlete group (p<.05). Sixth, in the isokinetic strength ratio, the knee flexion ratio of the Sanda athlete group were significantly higher on the left and right knee flexion and extensor ratios (p<.05). In addition, in the lumbar flexor and extensor ratios, the group of Sanda athlete group were significantly higher on the lumbar extensor(p<.05). Seventh, there was no significant difference between two groups in isokinetic muscle power. Conclusions The results of this study can be used as basic data to improve the efficiency of technical and physical training through the analysis of the characteristics of Taolu and Sanda. The effectiveness of this training will help to improve the performance.
Purpose The purpose of this study was (1) to develop and to apply flipped learning strategies in Physical Education(PE) classes based on Sportscasting Model and (2) to examine the responses of students after PE lesson. Methods Participants were 10th high school students(N=216, male=115, female=101) in high school. Instruction strategies of flipped learning was developed after theoretical investigation, and the unit plans for curling and instructional materials were developed and applied. Open-ended questionnaires and in-depth interviews were used to collect the data. Qualitative content analysis combined with of structures in lesson was used to analyze the data. Results Results showed that (1) 11 instruction strategies of flipped learning were developed, (2) and the unit plan combining out-of class activities and in-class activities organically based on Sportscasting Model and instructional materials for unit of curling were developed and applied. In step of sportscasting, forcing relationship method-sportscasting based on the survey of students was developed and applied. (3) And 31 factors of Sportscasting Model and 15 factors of flipped learning were drawn from the analysis of questionnaires and interviews. Conclusion And to conclude, this research has a value of early study to develop and apply instruction strategies of flipped learning, the unit plan and instructional materials for combining Sportscasting Model with flipped learning organically. Discussions were provided in terms of the development of flipped learning applied in PE classes and responses of students.
PURPOSE This study aimed to verify the relationship between adolescent athletes’ julsil, competitive trait anxiety, and self-management. METHODS A total of 370 adolescent athletes who were registered with the Korean Sport & Olympic Committee participated in the survey; 24 insincere responses were excluded from the analysis, leaving a total of 346 participants. After verifying the construct validity of the measurement tool used in the survey, statistical and correlation analyses were performed. The research model was subsequently verified using structural equation modeling. RESULTS Adolescent athletes’ julsil had a significant positive effect on self-management but not on competitive trait anxiety. In addition, self-management was found to have a significant negative effect on competitive trait anxiety, and also completely mediated the relationship between julsil and competitive trait anxiety. CONCLUSIONS Adolescent athletes’ julsil does not increase competitive trait anxiety, but rather plays a role in reducing it by increasing self-management. These findings unveil mechanisms through which julsil can be used to enhance athlete performance.
PURPOSE Although sport and graffiti often collaborate in various forms and sectors, research on this phenomenon is insufficient. Therefore, this exploratory study analyzed the role of sport in line with the diffusion of graffiti in Korea. METHODS Qualitative research method was applied for data collection and analysis. Specifically, systematic literature review, semi-structured in-depth interviews, and written interviews were used for data collection. Subsequently, content analysis, categorization, and itemization were performed. RESULTS International sporting events had an impact on the diffusion process of graffiti. Additionally, graffiti was used as a promotional content for sporting events and sport brands, and specific sport content were used as the medium for street art works, including graffiti. Furthermore, graffiti was used as a promotional content for marketing activities in collaboration with a professional sports team by general corporations. CONCLUSIONS As graffiti becomes one of the major cultures from a subculture, it is expected to increase public interest in all sports and not just in specific sports through collaboration with graffiti.
